Executive Vice President of Operations
Greater New York City Area
- Current
-
- EVP Operations at Datran Media
- Past
-
- Vice President Market Strategy and GM StormPost at Datran Media
- Vice President, Market Strategy at Datran Media
- Senior Vice President, Sales and Marketing at ARGI
- VP Sales at Loyalty Lab
- Senior Vice President at Donnelley Marketing
- VP eMarketing Sales at Experian Marketing Services
- EVP Sales and Marketing at CheetahMail, a division of Experian
- Senior Director, Sales at MessageMedia
- Global Senior Partner Manager at Oracle Corp
- Account Executive at RHI Consulting, a division of Robert Half
- Senior Analyst at JE Robert Companies
- Experienced Senior Consultant at Arthur Andersen
- Recommended
-
23 people have recommended Dave - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Dave Hendricks’s Summary
I am a consultant at heart and specialize in CRM, Marketing Automation, eMail marketing and multi-channel campaign management. I've worked in this sector since 1997 and have extensive database marketing experience with Alterian and Unica as well as custom CRM DBs. I started my career as a technologist with Arthur Andersen, where i progressed to Senior Consultant over my 5 years with the firm. I have spoken at many conferences and have written articles for many trade journals.
In addition to domain expertise in eMail, CRM, Direct/Interactive and Database Marketing , I have extensive experience in building, re-tooling and top-grading sales and marketing operations. Implementing and customizing Salesforce.com for the particular needs of organization - not just sales - is a passion of mine and I have worked with their product since 2000.
At Datran I am leading an effort to organize the company's various units to provide a seamless client service and operations experience. At ARGI, I worked with the CEO and BOD to raise capital and make strategic acquisitions. While with Donnelley Marketing, I successfully completed a re-staffing of two regions from top to bottom and created and staffed two new business development functions. At CheetahMail I reengineered the sales and marketing function and made the critical hires who are leading the company today.
My business development methodology? Look at your most valuable customers and model them. Avoid toxic clients. Do deals that make you smarter and attractive to your target audience. Answer your phone when it rings. Pick your phone up and call people. Always call people back. Never go to meetings alone. Listen more, talk less.
Dave Hendricks’s Specialties:
eMail marketing, Online Ad Sales, Affiliate Marketing, Acquisition Strategy, Sales Management, Business Development, Design of Customer Acquisition and Retention campaigns, Direct Marketing programs, Database Marketing, Campaign Management, Recruiting and Developing sales teams, Negotiation of Contracts, implementation of sales force automation solutions and sale process management. Salesforce.com guru with multiple implementations. Loyalty. Public Speaking and Presentation.
Dave Hendricks’s Experience
-
EVP Operations
Datran Media
(Privately Held; 51-200 employees; Marketing and Advertising industry)
May 2008 — Present (4 months)
I manage Datran's Client Services, Operations, Business lines and Technology and am responsible for the implementation of Datran Media's strategy across the company.
-
Vice President Market Strategy and GM StormPost
Datran Media
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2008 — April 2008 (4 months)
running Datran's ESP, StormPost
-
Vice President, Market Strategy
Datran Media
(Privately Held; 201-500 employees; Marketing and Advertising industry)
October 2007 — December 2007 (3 months)
At Datran Media I am responsible for the sales and service components of the Email Service Provider business, including StormPost and Performance CRM.
-
Senior Vice President, Sales and Marketing
ARGI
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 2006 — October 2007 (1 year 1 month)
While at ARGI, I totally revamped the Sales and Marketing team, was an integral part of a three-man team that recapitalized the company through a new round of funding, implemented Salesforce.com across the entire enterprise, and integrated ARGI's acquisition of MediaBrain's Reader Service product. I left the company in better shape than I found it and put it on a footing for dramatic future growth through the development of a coherent marketing message and strategy and the acquisition of key new clients.
-
VP Sales
Loyalty Lab
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 2005 — September 2006 (1 year)
I was responsible for the development of the national sales team for this early stage startup. They specialize in helping clients manage their loyalty programs through a SaaS solution.
While in this position I added clients including Bally Fitness, Brookstone, Nederlander Theatres, TicketsNow, Music123, and Montana Legend.
Please visit www.loyaltylab.com for more information. -
Senior Vice President
Donnelley Marketing
(Public Company; 1001-5000 employees; iusa; Marketing and Advertising industry)
April 2004 — August 2005 (1 year 5 months)
While at Donnelley I managed a team of Vice Presidents who managed teams of direct marketing solution sales reps responsible for identifying, qualifying, and winning business at high profile accounts for Donnelly Marketing. Today the sales staff is over 70 people, across the country.
Donnelley Marketing's goal is to help you retain and grow your business through B2C and B2B compiled data, consumer database design/build/implement/hosting and targeted eMarketing techniques and tools.
While in this position I was responsible for managing the full sales cycle for $15 million in campaign management applications sales to 5 companies in four verticals (insurance, retail, technology, and pharmaceuticals). For two of them I wrote led the response from start to finish, while for the others I led successful executive selling and facilitation efforts. -
VP eMarketing Sales
Experian Marketing Services
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
September 2003 — March 2004 (7 months)
- Managed 10 person team
- Responsible for $11 million in email and direct marketing revenue
- Recommended and assisted in acquisition of CheetahMail
After the acquisition was completed (code name: Project Chester) our entire team was eliminated and I prepared for my next assignment, which came less than 3 weeks later. -
EVP Sales and Marketing
CheetahMail, a division of Experian
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 2000 — September 2003 (3 years)
I was hired to develop, tune and grow the sales and marketing team at this small startup in 2000. When I arrived, sales were at an annual rate of $1.2 million and there were 23 employees. The company was losing money and had no market presence. There was a very small sales staff crammed into one small office.
When I left 2.5 years later, sales were >$12 million annually and was recognized as a top 3 provider of emarketing services in the email industry. During that time I (re)built the sales and marketing staff from 4 in NYC to 20+ across the US and in the UK. Besides driving sales I also wrote all the ad copy, drove our analyst relations and wrote by-lined articles.
The company was sold to Experian EMS in March of 2004 for $38 million. A total of $1.5 million venture was raised during the entirety of CheetahMail's lifespan and during my tenure the company experienced 7 straight quarters of GAAP profitability and growth of > 700%. -
Senior Director, Sales
MessageMedia
(Public Company; 201-500 employees; MESG; Marketing and Advertising industry)
May 1999 — October 2000 (1 year 6 months)
- Top Sales Director with over $8 million in sales in 16 months
- Multiple awards won for largest deal, highest producer in qtr
- Managed Peppers and Rogers partnership
- Created Training tools and conducted sales training
- Managed team of 5 junior regional reps
- Performed speaking engagements on behalf of company
- wrote by-lined articles in industry journals -
Global Senior Partner Manager
Oracle Corp
(Public Company; 5001-10,000 employees; orcl; Marketing and Advertising industry)
January 1996 — March 1999 (3 years 3 months)
At Oracle I managed the Global Relationships between Oracle and Coopers & Lybrand, and then Arthur Andersen.
-
Account Executive
RHI Consulting, a division of Robert Half
(Public Company; 1001-5000 employees; RHIC; Staffing and Recruiting industry)
May 1994 — January 1996 (1 year 9 months)
In my first direct sales job, was one of the 3 top sales people in Robert Half's RHI Consulting division. Professional Services, Recruiting, staffing, contract consulting, outsourcing.
-
Senior Analyst
JE Robert Companies
(Privately Held; 201-500 employees; Venture Capital & Private Equity industry)
July 1993 — May 1994 (11 months)
I left AA&Co to work with a team of ex-AA and AC consultants to help develop this company's business plan and technology. Managed 5 people on a national WAN development project and built a large distributed database. Real Estate Investment Trusts, RTC, S&L Crisis.
-
Experienced Senior Consultant
Arthur Andersen
(Privately Held; 10,001 or more employees; Management Consulting industry)
February 1988 — July 1993 (5 years 6 months)
I began my career at Arthur Andersen in Washington DC and consider this to be the cornerstone of my professional development. I specialized in strategic technology consultation, network design, and software selections.
Dave Hendricks’s Contact Settings
Interested In:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
