Director of Marketing at Bidclerk
Greater Chicago Area
- Current
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- Director of Marketing at Bidclerk
- Past
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- VP/Director, eBusiness at HSBC Card and Retail Services
- VP/Director eBusiness at HSBC Card Services
- Director eBusiness Marketing at Household Credit Services (now HSBC Card Svcs)
- Director of Marketing at Tunes.com
- Director of Marketing at WXRT-FM (CBS Radio)
- Promotion Assistant at Helene Curtis (now Unilever)
- Account Executive at Feldman Associates
- Account Executive at Sampling Corp of America
- Assistant Account Executive at DDB Needham
- Education
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- Northwestern University - Kellogg School of Management
- University of Michigan
- Highland Park High School
- Recommended
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4 people have recommended Teri - Connections
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490
connections
- Industry
- Internet
- Websites
Teri Gidwitz’s Summary
8 years in financial services, 10 years in the music industry, over 10 years in ecommerce, 3 years in general management and 20 years in various roles in marketing including advertising, promotion, event marketing, etc. for a variety of industries including consumer goods and services, broadcasting, music business, and financial services.
Teri Gidwitz’s Specialties:
ecommerce, online customer experience, search, affiliate marketing, cross-sell, partnership, financial services, marketing, branding, advertising, music, promotions, event management, consumer goods and services
Teri Gidwitz’s Experience
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Director of Marketing
Bidclerk
(Construction industry)
July 2008 — Present (3 months)
Customer acquisition, lead generation and overall customer experience and product management at Bidclerk, an online lead aggregator in the construction industry. Bidclerk aggregates and sells leads to contractors on a subscription basis, and covers both the commercial and residential markets nationally.
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VP/Director, eBusiness
HSBC Card and Retail Services
(Public Company; 10,001 or more employees; HBC; Financial Services industry)
May 2007 — November 2007 (7 months)
Responsible for all eBusiness activities for US bank card and private label card division of major global bank. Covered marketing, operations, strategic development. Focus included new account originations through online marketing and direct mail e-response, partnering with merchant clients to offer credit to consumers, providing highly utilized customer self service through transactional websites and generating revenue and cost savings through sales, service and cross-sell, both on our websites and through opt-in email communication. Directed team of 66+ professionals across five cities, generating ~$120 million in annual revenue and $76 million in cost savings from 23 consumer facing websites and associated online marketing initiatives. Integrated teams and business practices from two merging business units.
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VP/Director eBusiness
HSBC Card Services
(Public Company; 10,001 or more employees; HBC; Financial Services industry)
April 2005 — May 2007 (2 years 2 months)
Responsible for all eBusiness activities for US credit card division of major global bank. Covered marketing, operations, strategic development. Focus included new account originations through online marketing and direct mail e-response, providing highly utilized customer self service through transactional websites and generating revenue and cost savings through sales, service and cross-sell, both on our websites and through opt-in email communication. Directed team of 55+ professionals across five cities.
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Director eBusiness Marketing
Household Credit Services (now HSBC Card Svcs)
(Public Company; 10,001 or more employees; Financial Services industry)
February 2000 — April 2005 (5 years 3 months)
Responsible for all eBusiness marketing activity for US credit card division. Focus included new account originations through online marketing and direct mail eresponse, driving cardmembers to highly utlized customer self service transactional websites and generating revenue and cost savings through sales, service and cross-sell, both on our websites and through opt-in email communication.
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Director of Marketing
Tunes.com
(Privately Held; 51-200 employees; Online Media industry)
November 1997 — February 2000 (2 years 4 months)
Managed the marketing and promotion of several music websites including Tunes.com, RollingStone.com, DownBeatJazz.com, jamTV.com & TheSource.com.
Established department to develop & execute marketing plans.
• Structured & managed the internal multi-department promotion development process.
• Worked closely with business development, artist relations & radio teams to set & achieve corporate goals.
• Developed relationships with key marketing partners to generate mutually beneficial promotions.
• Managed agencies to develop on- & off-line advertising plans. Online campaigns consistently exceeded industry standard in click-through rates & cost-per-click.
• Participated in internal development of advertising & promotion creative.
• Developed revenue-generating ideas to assist sales staff in responding to client demands.
• Initiated & supervised college internship program for the organization. -
Director of Marketing
WXRT-FM (CBS Radio)
(Public Company; 51-200 employees; Broadcast Media industry)
July 1990 — October 1997 (7 years 4 months)
WXRT-FM/WSCR-AM Director of Marketing & Promotions
• Worked with creative resources to produce award-winning advertising.
• Re-designed quarterly listener newsletter.
• Developed strategic partnerships with local and national organizations and businesses, such as Chicago International Film Festival, Mayor's Office of Special Events, Steppenwolf Theatre, City Year, etc
• Created Chicago’s first commercial radio station website.
• Developed revenue-generating tools to assist sales staff in responding to client demands.
• Established WXRT/WSCR Foundation to facilitate participation of audience and allow more flexibility in making contributions to local charities.
• Introduced Chicago's first all-sports talk radio station.
• Directed 5-person department responsible for activity for both stations, creating growth warranting establishment of separate station marketing staffs. -
Promotion Assistant
Helene Curtis (now Unilever)
(Public Company; 1001-5000 employees; Cosmetics industry)
October 1988 — July 1990 (1 year 10 months)
Planned and executed promotions for consumer brands including Suave, Finesse, Salon Selectives & Degree, as well as new products.
• Responsible for $30MM in annual promotion spending.
• Participated in developing revolutionary “Free Product” coupon method of sampling for new product introduction of Degree Anti-perspirant. -
Account Executive
Feldman Associates
(Marketing and Advertising industry)
1987 — 1988 (1 year)
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Account Executive
Sampling Corp of America
(Marketing and Advertising industry)
1986 — 1987 (1 year)
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Assistant Account Executive
DDB Needham
(Public Company; Internet industry)
1985 — 1986 (1 year)
Teri Gidwitz’s Education
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Northwestern University - Kellogg School of Management
MBA, Marketing/Finance, 1983 — 1985
Dean's List each quarter
- Activities and Societies:
- Beta Gamma Sigma
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University of Michigan
BA, Psychology, September 1979 — May 1983
Class honors three years
- Activities and Societies:
- Dorm house president, orientation leader, alumni council tour guide, etc. Psi Chi national psychology honors organization.
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Highland Park High School
Additional Information
Teri Gidwitz’s Websites:
Teri Gidwitz’s Groups:
Chicago Interactive Marketing Association
Volunteer with The Taproot Foundation
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Executive Suite -
Linked n Chicago -
eMarketing Association Network -
HSBC Group -
Online Advertising Professionals -
Chicago Interactive Marketing Association (CIMA) -
DallasBlue Chicago -
Career & Workforce Management Solutions -
Online Lead Generation -
ECOM - ecommerce and online marketing (2000+ Members) -
Kellogg School of Management -
Internet/Online Marketing
Teri Gidwitz’s Honors:
Awarded five “medals” by Corporate Insight’s Credit Card Monitor editorial staff and ranked within top 5 credit card web sites by Keynote WebExcellence.
Teri Gidwitz’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
