Experiential marketing creative director, digital media entrepreneur, that dude who runs Adholes.com
Greater New York City Area
- Current
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- Founder and President at The Speckie Awards
- Creative Director at Escalate
- President at Half Fiction
- Founder and President at Adholes.com
- Past
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- President at Jampacks
- Art Director at Brand Buzz
- Art Director at Blum Group
- Art Director at Ammirati Puris Lintas
- Junior Art Director at BBDO New York
- Junior Art Director at BBDO
- Education
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- Commack
- Recommended
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3 people have recommended Marc - Connections
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207
connections
- Industry
- Marketing and Advertising
- Websites
Marc Lefton’s Summary
Experienced creative professional with diverse background spanning traditional, experiential and interactive for global brands. Emerging media expert, digital media entrepreneur and social networking pioneer.
Marc Lefton’s Specialties:
Branding, advertising campaigns, copywriting, art direction, strategic planning, production management, graphic design, buzz marketing, guerilla marketing, viral marketing, social networking, blogworking
Marc Lefton’s Experience
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Founder and President
The Speckie Awards
(Privately Held; 1-10 employees; Museums and Institutions industry)
March 2007 — Present (1 year 8 months)
The first annual Speckie Awards will celebrate what's great about advertising: The creative minds behind it. No other show will allow anyone to enter with a level playing field: by allowing anyone to enter spec work. The Speckies make sure that even if you work as an account executive on pharma direct mail, if you come up with a great ad, you'll win. No need to have it produced. We reward the best thinkers in advertising.
The Speckie Awards is a subsidiary of Half Fiction, owners of Adholes.com - the leading ad industry networking website. We're currently seeking sponsors, judges and board members. -
Creative Director
Escalate
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 2006 — Present (2 years 2 months)
I come up with ideas for experiential marketing campaigns, wear a lot of different hats and work with some great people and clients.
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President
Half Fiction
(Partnership; 1-10 employees; Marketing and Advertising industry)
November 2004 — Present (4 years)
Half Fiction is the holding company of Adholes.com and its related properties.
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Founder and President
Adholes.com
(Privately Held; 1-10 employees; Publishing industry)
November 2004 — Present (4 years)
Adholes.com is a 6,500 member social network and blogging platform for colleagues of advertising, media, public relations and marketing to share ideas and network. We're currently seeking sponsors who wish to reach our thousands of readers who work at top-100 agencies, primarily in creative, account and media.
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President
Jampacks
(Privately Held; 1-10 employees; Marketing and Advertising industry)
July 2002 — October 2004 (2 years 4 months)
Create and develop new advertising mediums that combine entertainment and consumer lifestyle brands. Develop all sales materials, oversee design and production of company materials. Lead the development of social networking division in partnership with software vendor and create a buzz around two successful sites on a pocket-change budget. Oversee teams of talent scouts and keep up with current trends in underground music and film.
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Art Director
Brand Buzz
(Marketing and Advertising industry)
1999 — 2000 (1 year)
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Art Director
Blum Group
(Marketing and Advertising industry)
1999 — 1999 (less than a year)
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Art Director
Ammirati Puris Lintas
(Public Company; Marketing and Advertising industry)
1998 — 1998 (less than a year)
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Junior Art Director
BBDO New York
(Public Company; Marketing and Advertising industry)
1995 — 1997 (2 years)
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Junior Art Director
BBDO
(Public Company; Marketing and Advertising industry)
1995 — 1997 (2 years)
Marc Lefton’s Education
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Commack
1988 — 1995
Additional Information
Marc Lefton’s Websites:
Marc Lefton’s Interests:
baseball, punk rock, sabermetrics
Marc Lefton’s Groups:
Adholes
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Adam Smith Admirers -
Rock Star Designers™
Marc Lefton’s Honors:
Vocational and Industrial Clubs of America–Outstanding Student Leader (1992)
Vocational and Industrial Clubs of America–3rd, Regional Advertising Competition (1992)
Finalist, 1998 International ANDY Awards (Print, poster)
Bronze, Best 3d mailer, Creative Merit Awards, Western Massachusetts
Featured in 2003 PRINT Regional Design Annual (Best of New England)
Official Honoree, 2006 Webby Awards
Marc Lefton’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
