Owner, NETexponent
Greater New York City Area
- Current
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- CEO & Co-Founder at NETexponent
- Past
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- EVP Performance Marketing at Mass Transit Interactive
- Director of Affiliate Marketing Services at Agency.com/ i-traffic.com
- Research Analyst at Nielsen Media Research
- Education
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- Villanova University
- Recommended
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14 people have recommended Peter - Connections
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393
connections
- Industry
- Marketing and Advertising
- Websites
Peter Figueredo’s Summary
Formal Bio:
As the CEO of NETexponent Peter leads the company's strategic growth. His industry relationships and recognition as an innovator in his field allow him to structure key partnerships with complementary companies. Through his business development efforts, Peter has been able to position NETexponent as a leader in the Online Direct Marketing arena.
Prior to co-founding NETexponent, Peter had joined Mass Transit Interactive as the EVP, Director of Performance Marketing. During his time at this leading interactive agency, Peter quickly established their Performance Marketing Division. Previous to this he worked at i-traffic, a leading online advertising agency, currently a division of Agency.com where he stayed until 2000. As the Director of Affiliate Marketing Services, he helped to establish and grow what quickly became a core service offering for i-traffic, the affiliate marketing services group. At a time when affiliate marketing was relatively unknown Peter was building and managing affiliate programs for clients such as CapitalOne.com, Doubleday books, bookspan.com, SelfCare.com, ConsumerInfo.com, and others. Earlier work at Nielsen Media Research, allowed Peter to lend his analytical skills to the creation of the Nielsen NetRatings website ranking product. Peter holds a Bachelor's degree in Marketing from Villanova University.
A prominent voice in the performance marketing industry, Peter frequently speaks at conferences, is a regular columnist for Target Marketing Magazine, and co-chairs the Performance Based Marketing Council for the Association of Interactive Marketing (AIM), a division of the Direct Marketing Association (DMA).
Peter Figueredo’s Specialties:
Online Marketing, Affiliate Marketing, Search Marketing, Media Partnerships, Interactive Advertising, Direct Marketing, Direct Response, Customer Acquisition, Media Buying, Media Planning, Affiliate Programs, Associate Programs, Paid Search, Pay Per Click, Paid Inclusion, Email Marketing, Online Creative, CPA Media, Pay for Performance, Search Arbitrage, Outsourced Affiliate, Affiliate Managment
Peter Figueredo’s Experience
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CEO & Co-Founder
NETexponent
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2001 — Present (7 years 10 months)
Formal Description: As the CEO of NETexponent Peter leads the company's strategic growth. His industry relationships and recognition as an innovator in his field allow him to structure key partnerships with complementary companies. Through his business development efforts, Peter has been able to position NETexponent as a leader in the Online Direct Marketing arena.
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EVP Performance Marketing
Mass Transit Interactive
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 2000 — December 2000 (3 months)
As the Executive Vice President of Performance Marketing at Mass Transit Interactive (now called Horizon Interactive and owned by Horizon Media) I was in charge of building capabilities in affiliate marketing, search marketing, and media partnerships. After signing on a few key clients such as The New York Times I moved on to form NETexponent and kept Mass Transit clients through a partnership deal we established.
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Director of Affiliate Marketing Services
Agency.com/ i-traffic.com
(Public Company; 51-200 employees; Marketing and Advertising industry)
August 1998 — October 2000 (2 years 3 months)
Working with a team of innovative and smart people I helped to build out the affiliate marketing division of i-traffic. This quickly became one of the 3 core services and a huge profit center for the agency. We managed affiliate programs for clients like Staples, Disney, DoubleDay Bookspan, CDNow, SelfCare (now Gaiam), FreeCreditReport, iGo, and many others.
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Research Analyst
Nielsen Media Research
(Public Company; 501-1000 employees; Marketing and Advertising industry)
June 1997 — August 1998 (1 year 3 months)
Working in the interactive division of NMR gave me my first taste of online advertising. NMR reports were used as 3rd party verification for publishers looking to sell ad space based on traffic and user quality. I helped to build the online panel of users who would contribute the data for this research. I immediately fell in love with the online advertising world and moved to the agency side when I joined i-traffic.
Peter Figueredo’s Education
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Villanova University
Marketing 1993 — 1997
Additional Information
Peter Figueredo’s Websites:
Peter Figueredo’s Interests:
I am always interested in meeting smart people...and hiring them when it makes sense. To learn more about NETexponent's culture visit www.fotolog.net/netexponent to learn about jobs available at NETexponent visit our website or email jobs@NETexponent.com
Peter Figueredo’s Groups:
212NYC, Oldtimers, Direct Marketing Association, Association for Interactive Marketing, Direct Marketing Club of NY
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Villanova Alumni -
Affiliate Program Management
Peter Figueredo’s Honors:
MediaPost Magazine Top 50 US Interactive Agency (2004)
AdBumb Top 20 CPA Company (2004)
Peter’s speaking history includes: '
- Performics Summit 2007
- Marketing Sherpa Selling Online Subscriptions Summit 2007
- DMNews Effective Search Marketing Video
- Internet Planet
- Ad Tech 2007 SF Awards Judge
- Ad Tech 2006 SF
- Ad Tech 2006 Chicago
- Ad Tech 2005 NY
- Ad Tech 2005 SF
- Ad Tech 2004 SF
- Ad Tech 2004 NY
- Ecomxpo 2006
- MML E-Commerce Summit
- Affiliate Summit West 2007
- Affiliate Summit 2006
- Affiliate Summit 2005
- Affiliate Summit 2004
- Affiliate Summit 2003
- DMA Net.Marketing
- Shop.org
- DM Days 2006
- Catalog Tech Expo
- Commission Junction University
- Ecommerce SIG
- BeFree Seminars
- IIR
- DM Club of NY
- Affiliate Force 2003
- Fullfillment Managemt Association
- Fortune Innovation Conference
Peter Figueredo’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
