
CEO at Barefoot Yoga Company
Greater Seattle Area

CEO at Barefoot Yoga Company
Greater Seattle Area
Leader, entrepreneur and digital media / web executive with successful experience starting and running a company, as well as experience in running autonomous divisions at a larger company. Law background.
Comfortable dealing with corporate finance, M&A, and capital structures; combination of strong strategic, financial and operational capabilities.
Had direct oversight of sales and marketing at PlayNetwork, and marketing for Corbis.com; skillful at deal negotiations and business development.
Leadership experience, business planning, corporate finance, strategy, execution-oriented operations, ability to understand and analyze detailed financial statements, digital media subject matter, e-commerce, web design and development, search engine marketing and optimization, marketing and branding, enterprise-level sales, social media, image licensing, music licensing, law background.
(Health, Wellness and Fitness industry)
October 2008 — Present (1 month)
(Privately Held; 1001-5000 employees; Marketing and Advertising industry)
July 2006 — September 2008 (2 years 3 months)
- Member of the Corbis Corp. Executive Team;
-- Responsible for snapvillage.com, including end-to-end strategy, business planning, user experience and overall operations (snapvillage is Corbis' "web 2.0" user-generated image licensing platform);
-- Responsible for several divisions of Corbis.com, including:
--- all marketing for Corbis.com;
--- pricing strategies and new content licensing models for Corbis.com.
--- user experience strategy for Corbis.com, including:
---- Web user interface (UI), user-centered design (UCD), interactive design and usability;
---- Website search experience and cataloging/metadata operations;
---- Web production and global localization operations; and
---- The company's initiatives and operations involving search engine optimization and marketing (SEO and SEM) and web analytics.
(Privately Held; 51-200 employees; Music industry)
October 1996 — February 2006 (9 years 5 months)
Prior to joining Corbis in 2006, Brotman was a successful and innovative entrepreneur who founded PlayNetwork, Inc., a provider of in-store entertainment services for businesses worldwide. Serving as CEO and President for more than 10 years, he oversaw all aspects of PlayNetwork’s operations, including strategy and business planning, raising venture capital, recruiting and hiring the executive team, directing and managing day-to-day operations, developing technologies, music licensing and programming, operations and customer service, negotiating agreements with multinational companies and directing sales and marketing campaigns to establish the company as a global leader in custom media services. PlayNetwork was profitably doing over $30 million in annual sales when he left off day-to-day CEO responsibilities, and remains an active member of PlayNetwork's board of directors today.
(Law Practice industry)
August 1995 — February 1997 (1 year 7 months)
After finishing law school and passing the bar exam, Brotman joined Heller Ehrman's corporate and business law group. During his time as a corporate attorney at Heller Ehrman, Brotman focused primarily on corporate finance (private financings, mergers & acquisitions, IPOs), intellectual property matters (eg, trademarks), drafting/negotiating contracts and licenses, software licenses, and helping emerging companies with their incorporation and formation legal work.
JD, Law, 1992 — 1995
BA, Classical Civilizations; Business & Marketing, 1987 — 1991
football, fitness, being eco-friendly, business books, music, web design, branding
University of Washington Law School Foundation