Serena Belloni

Current

• Media Director at Neo@Ogilvy

Past

• Marketing Manager at Opodo Italy
• Online Advertising Project Manager at Isobar Communications - Aegis Media Group
• On Line Strategic Manager at Carat Interactive International

• Online Strategic Supervisor at The Media Edge

see less...

1 more...

Education

• Sacro Cuore University in Milan (Italy)

Recommended

2 people have recommended Serena

Connections

240 connections

Industry

Marketing and Advertising

Serena Belloni’s Summary

My current focus is on line marketing and communication management and Internet consultancy.
I worked a lot with direct marketing, on line advertising, co-marketing activities and viral marketing and I always try to think out of the box.
My goals include continuing to work on exciting projects, travelling a lot and not stopping being curious about any new thing.

Serena Belloni’s Specialties:

- Managing and optimizing marketing budget in order to generate positive ROI
- Analysing on line advertising new trends (Wireless and DTT communication) finding a business application for our clients.
- Online media planning/buying: commercial negotiations
- Partnership activities: online positioning, brand experience..

Serena Belloni’s Experience

• Media Director

  Neo@Ogilvy

  (Public Company; Marketing and Advertising industry)

  August 2006 — Present (2 years 1 month)

  Responsable for the Neo@Ogilvy Italian branch roll out

• Marketing Manager

  Opodo Italy

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  January 2006 — July 2006 (7 months)

  I have the responsability of all marketing activities (advertising on and off line, PR, events, fairs, CRM, affiliation and partnership, promotions etc.).
  I manage the marketing budget in order to generate positive ROI.
  I mantain and try to grow up relations with stakeholders.
  I coordinate the advertising space selling on Opodo website in order to generate added revenue for the company

• Online Advertising Project Manager

  Isobar Communications - Aegis Media Group

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  March 2000 — December 2005 (5 years 10 months)

  I'm involved in all online initiative that try to integrate Internet main advantages inside the client communication strategy. (e.g. Online media partnership, affiliation programs..).
  I'm also engaged in understanding the future of new digital media (especially wireless advertising at the moment).
  I'm generally involved in new business activities and I look after also some clients in different fields (automotive, finance/insurance, IT..)and in general with an international prospective.

• On Line Strategic Manager

  Carat Interactive International

  (Public Company; Marketing and Advertising industry)

  July 2001 — September 2001 (3 months)

  I have been working for 3 months in London in the International online business development team. During this period I have improved my experience concerning
  ·novel online services consultancy (online partnership and co-marketing activities)
  ·novel online devices (wireless and ITV).

• Online Strategic Supervisor

  The Media Edge

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  January 1997 — February 2000 (3 years 2 months)

  reponsabilities including:
  - management of online communication projects (company or product sites, online events and promotions)
  - Communication strategy development
  - Communication process design and implementation
  - Analysis of communication impact
  - Media Management strategy and planning/buying
  - Online advertising results evaluation
  I co-ordinated two media planners and my primary activity was focused on online media strategy.

Serena Belloni’s Education

• Sacro Cuore University in Milan (Italy)

  Economics October 1992 — December 1997