
Mobile Media Executive & Journalist
Greater Los Angeles Area

Mobile Media Executive & Journalist
Greater Los Angeles Area
Media and technology innovator with successful track-record of launching new product categories, particularly in mobile.
mobile, media, content, television, IPTV, internet, marketing, distribution, wireless, carriers, cable, software, journalist, venture capital, strategy, j2me, symbian, java, advertising, online, Chinese, Japanese, Italian, IMS, NFC, m-commerce, e-commerce, publishing, gaming, video, audio, applications, LBS
(Telecommunications industry)
November 2007 — Present (1 year 2 months)
(Privately Held; 201-500 employees; Telecommunications industry)
July 2006 — December 2007 (1 year 6 months)
• Launced mobile media audience measurement practice for market research firm
• Added key media customers including MGM, E!, Comcast, HBO, Glu / Superscape, Universal Music Group, Univision, ABC, Disney, ESPN, MySpace, Fox, Vicacom, P&G, Audi, Xerox, Digitas, etc.
(Privately Held; 11-50 employees; Broadcast Media industry)
June 2004 — July 2006 (2 years 2 months)
Snack Mobile is a software company enabling a completely new category of mobile media-- combining mobile gaming and live-action video.
(Public Company; 10,001 or more employees; Information Technology and Services industry)
June 2002 — June 2004 (2 years 1 month)
• Oversaw European re-launch of previously flat product line
• Increased sales 25% by focusing on underserved segments
• Re-launched online “Learning Services” product line, collaborating across departments with country managers, engineers and direct / indirect sales partners
• Redesigned sales structure to reward performance. 25% revenue growth in flat segment
(Public Company; 10,001 or more employees; HPCQ; Information Technology and Services industry)
June 2001 — August 2001 (3 months)
Initiated global customer survey. Results used to modify sales, distribution, marketing and R&D strategy
Conducted cost-benefit analysis and helped initiate indirect sales channel for IA-32 Technical Workstation product line
(Privately Held; 51-200 employees; Venture Capital & Private Equity industry)
September 1999 — August 2000 (1 year)
• Financial & market analysis for seed-stage tech investments
• Advised portfolio companies on marketing issues including pricing, positioning, distribution, and strategic alliances
(Privately Held; 11-50 employees; Management Consulting industry)
September 1997 — September 1999 (2 years 1 month)
• Led turn-around of unprofitable Beijing office. Oversaw P&L, HR, and consulting engagements in distribution and marketing
• Researched and presented 5 Year China Automotive Forecast
• Engagements included Ford, General Motors, Delphi, Visteon, Michelin, Daimler Chrysler, Volkswagen, Mitsubishi
(Public Company; 10,001 or more employees; Automotive industry)
February 1993 — July 1997 (4 years 6 months)
Designed and conducted training for dealer & distributor staff. Supervised team to launch, write, and edit global Sales Training Newsletter"
Managed development and pilot launch of dealer MIS
MBA, Business, 2000 — 2002
TA for the following MBA courses:
"Marketing Management" with Professor John Hauser
"International Corporate Governance" with Eva Myers-Milgram
"Management of Services" with Professor Christian Dussart
Post-Grad, Asian Studies, FALCON Program, June 1991 — June 1992
BA, History / Asian Studies, August 1987 — May 1991
Sigma Chi, MoMeMo