Online Marketing Manager, American Marketing Association
Greater Chicago Area
- Current
-
- Interactive Marketing Manager at American Marketing Association
- Past
-
- Owner, Not the Office Retail Store at Not The Office
- Manager Mass Marketing at Peoples Energy Services
- Web Communications Manager at CNA Life
- Web Communications Manager at cna
- Education
-
- Northern Illinois University
- Oakton Community College
- Recommended
-
5 people have recommended Marla - Connections
-
206
connections
- Industry
- Marketing and Advertising
- Websites
Marla Chupack’s Summary
I have done consulting and training in marketing/technology, with my lead client being the American Marketing Association. I also started "Goes to Market." It's an eBay listing, store design and consulting biz.
20 plus years of progressive marketing experience, including web positioning and management, development of marketing strategies and materials, database management, lead generation, coordination of direct mail campaigns, and seminar programming. Strong team player with excellent staff selection, team building, management and communication skills, and ability to achieve immediate results in new or changing business situations. In addition I'm a webcast expert doing webcast moderating and set-up on a variety of platforms including: WebEx, TalkPoint and Avitage.
Marla Chupack’s Specialties:
Web Sites, Webcast Set-up & Moderation, Job Boards, Email Campaigns Tools, Copy, Design & Metrics,CD's,Search Engine Advertising,Webinars,Web Site Appointment Calendar,Electronic Lead Generators,Client Presentations, Insurance Marketing, Energy Marketing.
Marla Chupack’s Experience
-
Interactive Marketing Manager
American Marketing Association
(Non-Profit; 51-200 employees; Marketing and Advertising industry)
December 2006 — Present (1 year 11 months)
Manage and act as moderater for bi-weekly marketing thought leader webcasts. This entails collaborating with multiple association sponors to assist in producing webcast abstracts, webcast promotional strategies, and webcast slide decks. It also includes training presenters on different webcast platforms and doing rehearsals with them.
In addition to leading the webcast program I also manage the AMA Job Board which contains close to 40,000 job applicant resumes. -
Owner, Not the Office Retail Store
Not The Office
(Marketing and Advertising industry)
2005 — 2005 (less than a year)
Owner of retail establishment with Internet Cafe, Packing & Shipping and eBay drop services. This was a non-franchise model community based model.
-
Manager Mass Marketing
Peoples Energy Services
(Public Company; 51-200 employees; Utilities industry)
July 2004 — March 2005 (9 months)
o Initiated email campaign approach
o Initiated Google AdWords Campaign
o Recommended offline to online strategy with Micro-site implementation
• Managed company web site
o Within one month launched “My Account” site.
o Implemented first web technology to capture customer emails
o Implemented the use of banners and online forms to drive desired customer actions
o Enhanced company site to include new territory
• Developed profitable customer acquisition campaign strategies, which includes but not limited to list segmentation, timely market research, and direct mail coordination for small commercial and residential markets
• Managed vendor relationships for timely execution of campaigns
• Planned and executed retention programs, value added service programs, and processes to ensure a high renewal rate for current customer base
• Assisted in developing brand identities and positioning in new markets to increase customer awareness and commitment -
Web Communications Manager
CNA Life
(Public Company; Marketing and Advertising industry)
January 2001 — May 2004 (3 years 5 months)
-
Web Communications Manager
cna
(Public Company; Marketing and Advertising industry)
1979 — 2004 (25 years)
Marla Chupack’s Education
-
Northern Illinois University
BA, Communications, 1977 — 1979
-
Oakton Community College
1975 — 1977
Additional Information
Marla Chupack’s Websites:
Marla Chupack’s Groups:
American Marketing Association
-
eMarketing Association Network
Marla Chupack’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
