Marketing
San Francisco Bay Area
Marketing
San Francisco Bay Area
marketing, PR, training, education, writing, strategy, business development, event management, product development, project management, research and analysis, nonprofits, small businesses, fundraising, auctions, ecommerce, community building, social entrepreneurship, social media, web marketing
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
September 2007 — Present (1 year 4 months)
Social Edge, www.socialedge.org is a program of the Skoll Foundation that was inspired by Jeff Skoll's commitment to connecting people with shared passions.
Social Edge is the global online community where social entrepreneurs and other practitioners of the social benefit sector connect to network, learn, inspire and share resources.
(Internet industry)
November 2005 — April 2007 (1 year 6 months)
11/06-04/07 GreenDimes
Online and offline marketing, SEM, SEO, web 2.0 marketing campaigns, and PR for social entrepreneurship company seeking to do well by doing good - the good being helping people stop their junk mail and plant trees.
11/05-10/06: LiveDeal
Grow pets, real estate, autos, furniture, and merchandise online classifieds categories through product development, business development, and marketing. Develop, edit, and manage all content on the site including FAQs, system generated emails, product feature descriptions and benefits, newsletters, tradeshow materials, marketing launch materials, and press releases.
(Privately Held; E-Learning industry)
April 2004 — November 2005 (1 year 8 months)
Responsible for identifying and developing course offerings, training materials, newsletter, magazine, and books for media company focused on providing education solutions for small businesses and entrepreneurs. Managing strategic relationships with publishing partner and others.
Co-author of "Fundraising on eBay: How to Raise Big Money on the World's Greatest Marketplace" and "How to Make Money with eBay, Yahoo, and Google" published by McGraw Hill, October 2005.
(Public Company; 5001-10,000 employees; ebay; Internet industry)
August 1998 — April 2003 (4 years 9 months)
Marketing, Business Unit Management, P&L Responsibility
Overall responsibility for growing the Toys, Dolls, Hobbies & Crafts categories by recruiting buyers & sellers, cultivating top sellers, business development, advertising, tradeshows, category structure expansion, feature enhancements, portal page management, and industry analysis.
(Public Company; 1001-5000 employees; rvdp; Computer Software industry)
March 1996 — April 1998 (2 years 2 months)
Educational Software Development, Positioning, Marketing, Packaging, Development of School Editions of Educational Software for products including Reader Rabbit Series, the first American Girl Software, and Cyber Patrol.
(Company was acquired by SoftKey then Mattel then Riverdeep)
(Educational Institution; 1001-5000 employees; Education Management industry)
April 1991 — December 1995 (4 years 9 months)
Analyzed campus emergency preparedness and safety needs, and developed short and long-range plans to prepare the U.C. Berkeley community of 40,000 students, faculty, and staff. Researched and developed contingency plans for disaster recovery and conducted campus exercises. Managed public relations and liaisoned with city, state, and federal essential services. Developed and ran campus preparedness programs for students, faculty, Building Managers and high level administrators.
(Educational Institution; Education Management industry)
September 1989 — April 1991 (1 year 8 months)
Responsible for public relations and marketing including monthly publication, press releases, advertisements, and targeted marketing plans for membership program. Planned, promoted, and implemented inter-cultural panels, conferences, and festivals.
(Educational Institution; Education Management industry)
November 1987 — September 1989 (1 year 11 months)
Responsible for researching and compiling project, country, and travel information into briefing packets for volunteers participating in scientific research expeditions. Marketed and coordinated worldwide research expeditions, acting as liaison between participants and project leaders.
BA, Political Economy of Industrialized Societies (PEIS), 1983 — 1987
1983
Travel, indoor rock climbing. Understand a smattering of Spanish, German, and Swahili.