Jill Finlayson

Marketing

San Francisco Bay Area

Current
Past
  • Director of Category Development/Marketing at Internet Start Ups LiveDeal and GreenDimes
  • VP Product Development at M Networks
  • Senior Category Manager at eBay Inc
  • Associate Marketing Manager at The Learning Company
  • Manager of Community Programs at Office of Emergency Preparedness, UC Berkeley
  • Public Relations and Membership Coordinator at International House, UC Berkeley
  • Expedition Coordinator at University Research Expeditions Program, UC Berkeley
Education
  • University of California, Berkeley
  • Monte Vista High School
Connections
274 connections
Industry
Internet

Jill Finlayson’s Summary

Jill Finlayson’s Specialties:

marketing, PR, training, education, writing, strategy, business development, event management, product development, project management, research and analysis, nonprofits, small businesses, fundraising, auctions, ecommerce, community building, social entrepreneurship, social media, web marketing


Jill Finlayson’s Experience

  • Web Marketing Manager

    Social Edge, Skoll Foundation

    (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

    September 2007Present (1 year 4 months)

    Social Edge, www.socialedge.org is a program of the Skoll Foundation that was inspired by Jeff Skoll's commitment to connecting people with shared passions.
    Social Edge is the global online community where social entrepreneurs and other practitioners of the social benefit sector connect to network, learn, inspire and share resources.

  • Director of Category Development/Marketing

    Internet Start Ups LiveDeal and GreenDimes

    (Internet industry)

    November 2005April 2007 (1 year 6 months)

    11/06-04/07 GreenDimes
    Online and offline marketing, SEM, SEO, web 2.0 marketing campaigns, and PR for social entrepreneurship company seeking to do well by doing good - the good being helping people stop their junk mail and plant trees.

    11/05-10/06: LiveDeal
    Grow pets, real estate, autos, furniture, and merchandise online classifieds categories through product development, business development, and marketing. Develop, edit, and manage all content on the site including FAQs, system generated emails, product feature descriptions and benefits, newsletters, tradeshow materials, marketing launch materials, and press releases.

  • VP Product Development

    M Networks

    (Privately Held; E-Learning industry)

    April 2004November 2005 (1 year 8 months)

    Responsible for identifying and developing course offerings, training materials, newsletter, magazine, and books for media company focused on providing education solutions for small businesses and entrepreneurs. Managing strategic relationships with publishing partner and others.

    Co-author of "Fundraising on eBay: How to Raise Big Money on the World's Greatest Marketplace" and "How to Make Money with eBay, Yahoo, and Google" published by McGraw Hill, October 2005.

  • Senior Category Manager

    eBay Inc

    (Public Company; 5001-10,000 employees; ebay; Internet industry)

    August 1998April 2003 (4 years 9 months)

    Marketing, Business Unit Management, P&L Responsibility
    Overall responsibility for growing the Toys, Dolls, Hobbies & Crafts categories by recruiting buyers & sellers, cultivating top sellers, business development, advertising, tradeshows, category structure expansion, feature enhancements, portal page management, and industry analysis.

  • Associate Marketing Manager

    The Learning Company

    (Public Company; 1001-5000 employees; rvdp; Computer Software industry)

    March 1996April 1998 (2 years 2 months)

    Educational Software Development, Positioning, Marketing, Packaging, Development of School Editions of Educational Software for products including Reader Rabbit Series, the first American Girl Software, and Cyber Patrol.

    (Company was acquired by SoftKey then Mattel then Riverdeep)

  • Manager of Community Programs

    Office of Emergency Preparedness, UC Berkeley

    (Educational Institution; 1001-5000 employees; Education Management industry)

    April 1991December 1995 (4 years 9 months)

    Analyzed campus emergency preparedness and safety needs, and developed short and long-range plans to prepare the U.C. Berkeley community of 40,000 students, faculty, and staff. Researched and developed contingency plans for disaster recovery and conducted campus exercises. Managed public relations and liaisoned with city, state, and federal essential services. Developed and ran campus preparedness programs for students, faculty, Building Managers and high level administrators.

  • Public Relations and Membership Coordinator

    International House, UC Berkeley

    (Educational Institution; Education Management industry)

    September 1989April 1991 (1 year 8 months)

    Responsible for public relations and marketing including monthly publication, press releases, advertisements, and targeted marketing plans for membership program. Planned, promoted, and implemented inter-cultural panels, conferences, and festivals.

  • Expedition Coordinator

    University Research Expeditions Program, UC Berkeley

    (Educational Institution; Education Management industry)

    November 1987September 1989 (1 year 11 months)

    Responsible for researching and compiling project, country, and travel information into briefing packets for volunteers participating in scientific research expeditions. Marketed and coordinated worldwide research expeditions, acting as liaison between participants and project leaders.


Jill Finlayson’s Education

  • University of California, Berkeley

    BA, Political Economy of Industrialized Societies (PEIS), 19831987

    Activities and Societies:
    Debate Team, Apartheid Protester, Alpha Gamma Delta Member
  • Monte Vista High School

    1983


Additional Information

Jill Finlayson’s Interests:

Travel, indoor rock climbing. Understand a smattering of Spanish, German, and Swahili.


Jill Finlayson’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

Public profile powered by: LinkedIn

Create a public profile: Sign In or Join Now

View Jill’s full profile:

  • See who you and Jill Finlayson know in common
  • Get introduced to Jill Finlayson
  • Contact Jill Finlayson directly

View Full Profile