Jason Oberfest

Current

• VP Business Development at MySpace

Past

• Managing Director at Los Angeles Times Interactive
• Director, Product Management and Business Development at Los Angeles Times Interactive
• VP Client Strategy, VP Strategic Planning at Blast Radius (http://www.apple.com/pro/profiles/blastradius/)

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Recommended

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Connections

248 connections

Industry

Internet

Jason Oberfest’s Summary

Jason Oberfest’s Specialties:

* structuring and negotiating content and technology deals
* revenue and expense modeling for ad-driven media websites
* rapid prototyping and user centered product design
* open source software development using agile methodologies

Jason Oberfest’s Experience

• VP Business Development

  MySpace

  (Public Company; NWS; Internet industry)

  February 2008 — Present (9 months)

• Managing Director

  Los Angeles Times Interactive

  (Public Company; 1001-5000 employees; TRB; Newspapers industry)

  April 2006 — January 2008 (1 year 10 months)

  Identified, structured, and negotiated partnerships including:
  
  * Mixx.com- strategic marketing and distribution deal
  -www.techcrunch.com/2007/12/04/la-times-takes-a-stake-in-mixx/
  -www.venturebeat.com/2007/12/04/la-times-invests-in-mixx-integrates-social-news-site/
  
  * Aggregate Knowledge- software licensing agreement and product development collaboration with Kleiner Perkins backed startup -http://biz.yahoo.com/bw/071129/20071129005078.html?.v=1
  
  * Expedia- agreement to include real time travel deals and booking capability in new travel section (http://travel.latimes.com)
  
  * Netvibes.com- strategic marketing and distribution deal
  -http://tinyurl.com/2m7rqp
  
  * Eventful.com- data licensing agreement providing event data via the Eventful API
  
  * Gold Derby- feature, license, and publicity agreement with academy awards expert Tom O’Neil covering editorial content, publicity appearances on network tv and rights to online academy awards forums

• Director, Product Management and Business Development

  Los Angeles Times Interactive

  (Public Company; Internet industry)

  May 2005 — March 2006 (11 months)

  Operating Results:
  
  * Created new entertainment awards franchise The Envelope (http://theenvelope.com)
  
  * Launched first phase redesign of latimes.com which grew online display ad revenue by 133% and CPC ad revenue by 136%
  
  * Increased Travel section page views 298% following the launch of new product (http://travel.latimes.com), with national advertising dollars moving from a 26% YOY decline to a 156% YOY increase.

• VP Client Strategy, VP Strategic Planning

  Blast Radius (http://www.apple.com/pro/profiles/blastradius/)

  (Privately Held; 201-500 employees; Internet industry)

  October 1999 — May 2005 (5 years 8 months)

  * Founded the strategic planning division of Blast
  * Worked with AOL developing AOL Shopping, AOL Search, AOL.com, and other products. Reviews of the search product can be found at http://searchenginewatch.com/showPage.html?page=3553681 and http://websearch.about.com/od/enginesanddirectories/a/aol_search_2.htm
  * Worked with A&E Television, Sony, Viacom, Nintentdo, and other leading media and retail companies.
  
  Blast Radius was acquired by the WPP Group in 2007.