Marketing VP
San Francisco Bay Area
- Current
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- Acting Vice President, Corporate Marketing at Dolby Laboratories
- Past
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- Executive Director, Global Brand Marketing at Dolby Laboratories
- Vice President, Marketing and Business Development at LiquidWit.com
- Director, Marketing and Business Development at Bigwords.com
- Marketing Program Manager at Intel Corporation
- Associate Brand Manager (MBA Summer) at Polaroid
- Senior Associate at Analysis Group
- Staff Consultant at PricewaterhouseCoopers, LLP
- Salesman at Rexair LLC
- Education
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- The Anderson School at UCLA
- University of Cape Town
- Pomona College
- College Year in Athens
- PDS
- Recommended
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9 people have recommended Andy - Connections
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500+
connections
- Industry
- Consumer Electronics
- Websites
Andy Smith’s Summary
Marketing and Strategy professional recognized for developing and executing strategy, launching new products, developing product roadmaps, increasing revenues and company growth, managing teams and creating partnerships. Extensive experience in technology and consumer marketing. Focus on bridging the gap between technologists and customers. Expertise in outbound marketing, target audience influence methods, brand strategy, particularly ingredient brand strategy, and global brand management.
Andy Smith’s Specialties:
Business strategy, internet strategy, internet marketing, interactive marketing, consumer marketing, messaging, positioning, outbound marketing, integrated marketing, ingredient marketing, market research, product naming, visual identity, technology strategy, brand strategy, brand management, branding, Technology Strategist, Resourceful Consumer Technology Marketer, Entrepreneur and Internet Visionary, Web 2.0, simplicity, Creative Services, Tradeshows, event marketing
Andy Smith’s Experience
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Acting Vice President, Corporate Marketing
Dolby Laboratories
(Public Company; 1001-5000 employees; DLB; Entertainment industry)
December 2007 — Present (10 months)
Responsible for global corporate marketing including brand development and management, market research, interactive marketing, creative services, event marketing, marketing communications and technical publications groups. Established brand strategy, market research internet marketing capabilities and systems.
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Executive Director, Global Brand Marketing
Dolby Laboratories
(Public Company; 1001-5000 employees; DLB; Consumer Electronics industry)
October 2001 — December 2007 (6 years 3 months)
Led CEO-chartered strategic initiative to develop and leverage the Dolby brand across audiences, markets and geographies. Held overall responsibility including audience selection, strategy development, deliverables, creative and execution. Responsible for audeince research and insight, segmentation and targeting. Developed new capabilities in interactive marketing including web development, podcasting, social networking and interactive advertising.
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Vice President, Marketing and Business Development
LiquidWit.com
(Privately Held; 11-50 employees; Internet industry)
June 2000 — September 2001 (1 year 4 months)
Responsible for outbound marketing, product management and product marketing of start-up online creative agency. Identified and performed needs and benefits analyses of target audiences, developed partnerships with complementary vendors and created private-label version for integrated agencies. Held P&L responsibility.
• Managed day-to-day performance of core service product through strategic decision-making, budget development, analysis, cross-functional team leadership, product training, sales direction.
• Built partner-marketing program; negotiated agreements with partners to sell bundled services.
• Analyzed competitive offerings to position products effectively.
• Forecast business and product trends to build marketing strategies.
• Developed financial models and deal packages for angel, partner, incubator and VC investors -
Director, Marketing and Business Development
Bigwords.com
(Privately Held; 51-200 employees; Internet industry)
July 1999 — July 2000 (1 year 1 month)
Directed and managed strategy and execution of business incubation activities to broaden the product and service offerings of demographically-focused internet retailer. Managed strategic business development activities including planning, budgeting, sales, marketing and overall relationship management. Bootstrapped and launched three new lines of business.
• Established strategy and process for adding new cash-flow generating lines of business using a demographic share of wallet model.
• Developed and launched commerce business extensions to the core textbook business in music, dorm gear and apparel.
• Launched study of college market and created marketing plan to drive brand awareness and preference through disciplined use of guerilla media.
• Developed financial models, investor packages and negotiated deal terms with strategic and venture investors -
Marketing Program Manager
Intel Corporation
(Public Company; 10,001 or more employees; intc; Semiconductors industry)
May 1997 — July 1999 (2 years 3 months)
Managed the large business integrated marketing strategy. Developed succinct, on-brand value propositions for products. Influenced spending on direct outreach budget of $86 million and co-op in excess of $1 billion. Expanded use of internet in outreach to IT influencers and enterprise decision makers.
• Successfully developed strategy and business plan for Large Business Campaigns to broaden the scope of the group and directly drive integration across all media
• Developed strategy to launch and manage the Xeon, Celeron and Merced (later Itanium) processor portfolio.
• Managed messaging portfolio priorities among desktop, server, workstation and mobile groups to drive influence across broadcast and print advertising, web, PR, tradeshow and retail channels.
• Managed the Intel Board of Advisors (BOA), comprised of Fortune 100 CIOs and Intel Execs
• Partnered with Intel Capital to build IA64 (64-bit Intel Architecture) fund to support launch of Itanium processor line. -
Associate Brand Manager (MBA Summer)
Polaroid
(Public Company; 1001-5000 employees; Consumer Electronics industry)
May 1996 — September 1996 (5 months)
Created entry strategy for an initial brand launch in the consumer electronics market. Led study of Polaroid’s relevant technical, operational and brand competencies to develop proposal and rollout plan. Studied internal and external stakeholders, conducted consumer focus groups and analyzed secondary intelligence to develop a multi-scenario financial model. Analyzed suitability of company’s existing international distribution network with potential with new product line.
• Mapped expertise in film chemistry and high volume low cost optics to digital imaging market.
• Plotted pure digital as well as hybrid (digital + film) approaches to new product line.
• Engaged with MIT Media Lab to share expertise and projections for imaging applications and wearable computing.
• Developed beta programs and materials, packaging and pricing in retail channel, as well as in-store merchandising. -
Senior Associate
Analysis Group
(Partnership; 201-500 employees; Management Consulting industry)
June 1992 — August 1995 (3 years 3 months)
New product development consultant for clients across a range of industries including Unilever (CPG), Psion (Consumer Electronics), DEC (Computers), Scios (biotech) delivering insight and methodologies to better integrate efforts of marketing and technical groups to bring profitable products to market faster.
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Staff Consultant
PricewaterhouseCoopers, LLP
(Partnership; 10,001 or more employees; Management Consulting industry)
May 1990 — June 1992 (2 years 2 months)
Financial analyst responsible for developing models and projections for clients executing financial workouts. Clients included Circle K Corporation, America West Airlines, Lincoln Savings and Loan, Sprouse Stores, First Executive Corporation.
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Salesman
Rexair LLC
(Privately Held; 1001-5000 employees; Consumer Goods industry)
May 1989 — September 1989 (5 months)
Salesman for a premium home cleaning system. Performed in-home demonstrations and delivered insight into indoor air pollution and how "The Rainbow" could solve even the most severe household hygene problems.
Andy Smith’s Education
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The Anderson School at UCLA
MBA, High Tech Marketing Strategy, October 1995 — June 1997
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University of Cape Town
Global Business 1996 — 1996
International Business Exchange program with the Anderson School at UCLA
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Pomona College
BA, Economics, 1986 — 1990
- Activities and Societies:
- Phi Delta - President
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College Year in Athens
International Economics 1988 — 1989
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PDS
Additional Information
Andy Smith’s Websites:
Andy Smith’s Interests:
New technology, international travel, home automation, alternative energy, Web 2.0
Andy Smith’s Groups:
Association of National Advertisers (ANA), Silicon Valley AMA, Silicon Valley Brand Forum, Center for Continuing Leadership: Leadership Development, World 50, Brand 50, SACS, Revision3, Ad:Tech
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UCLA Anderson Alumni Network -
BayCHI -
Executive Suite -
PricewaterhouseCoopers Alumni -
KIVA -
PricewaterhouseCoopers employees and alumni -
Intel Alumni Association -
HDTV Group -
PADI -
Chief Marketing Officer (CMO) Network -
Clean Tech Open -
Analysis Group Community
Andy Smith’s Honors:
Brand 50 Inaugural Summit, New York, 2007 - Panelist
Marketing Week Brands Summit, New York, 2004 - Invited Speaker
EffectiveBrands, Leading Global Brands Project, 2004 - Interviewee
Intel International Sales and Marketing Conference, Global Brand Experts Panel, Las Vegas, 2003 - Panelist
Andy Smith’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
