Brand Specialist, Author, Public Speaker, Top Dog of McLellan Marketing Group
Des Moines, Iowa Area
- Current
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- Top Dog at McLellan Marketing Group
- Past
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- Co-editor and author at Age of Conversation
- Senior Account Strategist at ZLR
- Copywriter/Acct Strategist at Young & Rubicam (CMF&Z)
- Account Exec/Copywriter at CMF&Z
- Education
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- University of Minnesota-Twin Cities
- Recommended
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12 people have recommended Drew - Connections
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484
connections
- Industry
- Marketing and Advertising
- Websites
Drew McLellan’s Summary
Drew McLellan has not only survived 20 years in the advertising and marketing arena, he’s thrived in it. After working for several other agencies, including Young and Rubicam’s CMF&Z, Drew created McLellan Marketing Group in 1995. At MMG, strategy and passion collide as they bring their unique style and practical smarts to life for their clients small and large. Drew and his talented band of co-workers have developed a proprietary branding process that has helped propel their clients to the top of their game.
Considered a national expert in branding for both for profit companies and the non-profit world, Drew is highly sought after speaker and has given about a zillion presentations at national conferences, key note addresses, training for his peers in the profession, college students and even his daughter’s seventh grade class. What’s so appealing about Drew that he can reach such a diverse audience? He’s a straight shooter who talks about marketing in a way you won’t forget. He tells stories, he gives you concrete examples and facts that you can take into the boardroom and most important, he gives you ideas that work. No matter who you are or what your level of expertise.
Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, University of Central Florida, SkiDoo and a wide array of others. When he’s not out preaching the good word of branding, Drew spends time with his family and pondering why the Dodgers can’t seem to get back to the World Series.
Drew has a Master’s Degree from the University of Minnesota but alas, he cannot remember their fight song.
Drew McLellan’s Specialties:
Branding, marketing strategy, copywriting, toss a mean fastball, and building relationships with clients so they never leave.
Drew McLellan’s Experience
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Top Dog
McLellan Marketing Group
(Privately Held; 1-10 employees; Marketing and Advertising industry)
October 1995 — Present (13 years 1 month)
McLellan Marketing Group is a branding and marketing communications agency. We work with B-to-B clients across the country to help them define who they are and why it should matter to their potential and existing customers, as well as their employees.
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Co-editor and author
Age of Conversation
(Privately Held; 51-200 employees; Publishing industry)
April 2007 — July 2007 (4 months)
The Age of Conversation brought together 103 authors from 10 countries to explore a single topic -- how social media is changing marketing from a monologue to a dialogue.
All proceeds of this book were donated to Variety, the Children's Charity. -
Senior Account Strategist
ZLR
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 1994 — October 1995 (1 year 4 months)
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Copywriter/Acct Strategist
Young & Rubicam (CMF&Z)
(Privately Held; 201-500 employees; Marketing and Advertising industry)
July 1989 — July 1994 (5 years 1 month)
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Account Exec/Copywriter
CMF&Z
(Privately Held; 51-200 employees; Marketing and Advertising industry)
August 1989 — June 1994 (4 years 11 months)
Drew McLellan’s Education
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University of Minnesota-Twin Cities
MA, Journalism, Psychology, English Lit, 1981 — 1986
Additional Information
Drew McLellan’s Websites:
Drew McLellan’s Interests:
Being a dad, writing, reading, listening, Disney, baseball, business ethics, helping other people discover an "ah ha"moment, and the proverbial walks in the rain!
Drew McLellan’s Groups:
Board of Directors, Make-A-Wish Iowa
Board of Directors, Character Counts
Board of Directors, Variety the Children's Charity of Iowa
Board of Directors, Variety, the Children's Charity US
Blogger Social
Age of Conversation
Business Blogging
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LinkedIowa -
MyVenturepad -
Blogger Social '08 -
MarketingProfs -
Proud to Be CMF&Z -
The Corporate Blogging Think Tank
Drew McLellan’s Honors:
Best TV Commercial, Iowa Film Awards
Local, Regional, National ADDYs
Many Silver Microphone Awards (radio)
Marketing & Communications, Best of Show
Iowa Motion Picture Award
Regional Effie (based on marketing effectiveness)
Named 1993/4 Advertising Person of the Year, Cedar Rapids, IA
Named one of the 40 Under 40 by the Des Moines Business Record, 2000
Board of Directors, Make-A-Wish Foundation of Iowa
Board of Directors, Variety International (Iowa Chapter)
Board of Directors, Variety International (National board)
Published author, 99.3 Random Acts of Marketing, 2003
Weekly columnist on marketing for the Des Moines Business Record
Drew McLellan’s Contact Settings
Interested In:
- consulting offers
- expertise requests
- reference requests
- getting back in touch
