
Seasoned Software Professional
Ottawa, Canada Area

Seasoned Software Professional
Ottawa, Canada Area
Seasoned business professional with extensive B2B marketing and business development experience. Andy has well rounded experience in marketing strategy, product marketing, product management, marketing communications and business development.
He is currently pursuing opportunities that extend his experience in product marketing strategy, market development, marketing execution and strategic partnerships.
(Privately Held; 11-50 employees; Computer Software industry)
2008 — Present (less than a year)
(Privately Held; 11-50 employees; Computer Software industry)
April 2007 — February 2008 (11 months)
Vice President of Marketing
(Privately Held; 51-200 employees; Computer Hardware industry)
August 2004 — April 2007 (2 years 9 months)
Liquid Computing produces highly available and scalable servers that can dynamically change to deliver any computing or communications task at best life-cycle economics.
- Delivered board level go-to-market entry strategy for the high performance computing market
- Successfully placed Liquid Computing into the 2007 Gartner Server Hype Cycle
- Responsible for all marketing communications, analyst and media relations and field marketing initiatives;
- Managing key business development activity into select industry verticals;
- Oversaw the selection and implementation of CRM processes and supporting tools.
(Privately Held; 11-50 employees; Computer Software industry)
January 2003 — November 2003 (11 months)
Natural Convergence is developer of Voice Over IP phone systems targeted at the telecommunications sector.
- Managed all direct marketing and related sales material;
- Conducted business development into large scale service providers;
- Managed channel readiness and sales enablement programs;
- Implemented CRM processes and related tools.
(Public Company; 10,001 or more employees; ORCL; Computer Software industry)
September 2001 — December 2002 (1 year 4 months)
Managed a team of product managers and software engineers in the definition and development of demand chain partner automation software.
- Repositioned and re-launched Oracle Partners including analyst and media briefings;
- Oversaw the release of two version of Oracle Partners.
(Public Company; 10,001 or more employees; ORCL; Computer Software industry)
1995 — 2002 (7 years)
(Public Company; 10,001 or more employees; ORCL; Computer Software industry)
April 1997 — August 2001 (4 years 5 months)
Managed a team responsible for creating new business opportunities, software delivery channels and deploying co-marketing programs for Oracle’s indirect sales channels.
- Developed the software as a service (SAAS) go-to-market initiative (iHost) and represented Oracle for all field related business development and partnering activity within the SAAS space.
- Managed the roll-out of all system product marketing campaigns in North America and with regional marketing teams across the globe.
Masters of Admin, General Diploma (Part-time), 1994 — 1997
Bachelor of Commerce, Finance, Accounting and Information Management, 1985 — 1989
New technologies and their impact on communications, all things outdoors: skiing, sailing, mountain biking and family time with three great kids.