CEO/Founder at LOUD3R
Greater Los Angeles Area
CEO/Founder at LOUD3R
Greater Los Angeles Area
Strategic Product Development and User Experience leader with 10+ years of award-winning, hands-on experience in product strategy, concept development and design.
user experience, user interface, design, graphic design, brand development, product strategy, design management, product development, product management
(Privately Held; 1-10 employees; Online Media industry)
August 2007 — Present (1 year 3 months)
(Public Company; 51-200 employees; Online Media industry)
September 2006 — June 2007 (10 months)
(Public Company; 5001-10,000 employees; YHOO; Design industry)
January 2006 — September 2006 (9 months)
(Public Company; 1001-5000 employees; YHOO; Design industry)
November 2003 — December 2005 (2 years 2 months)
(Partnership; 1-10 employees; Design industry)
October 2001 — December 2003 (2 years 3 months)
Founded Bulk Design as a strategic creative consulting firm based on the principal of Consumer Touchpoint Optimization. Maximize brand impact through design and product strategy. Generate innovative strategic design solutions which result in productivity increases of up to 800%. Manage all aspects of projects including budgets, scheduling and management.
(Privately Held; 201-500 employees; Design industry)
August 2000 — November 2001 (1 year 4 months)
Launched frog Los Angeles office. Staffed and directed 8 person design department. Implemented a strategic design philosophy with particular emphasis on brand development and next generation interaction metaphors and solutions. Spearheaded the design of a wide variety of projects. Developed sophisticated market and user research and analysis techniques adopted by other frog offices.
(Public Company; 1001-5000 employees; Internet industry)
February 2000 — August 2000 (7 months)
Directed and guided company creative development with a staff of 11 graphic, interaction and production designers. Transformed the creative department by introducing and enforcing industry-standard information architecture practices. Dramatically improved corporate creative practices by developing and implementing standardized strategy and concept phases. Interviewed and engaged primary design staff, established design roles, assigned projects while encouraging personal growth, all of which resulted in improved efficiency and increased project quality.
(Privately Held; 201-500 employees; Design industry)
February 1999 — December 1999 (11 months)
Conceptualized, developed and art directed substantial design projects ranging from user interface designs for Macromedia and Ford Motor Company to product design for Sharp. Established noteworthy quality standards. Managed 22 employees: interaction designers, graphic designers, brand strategists, design technicians and programmers. Three project highlights include: 1) Creating a compelling holistic design for Ford Th!nk Neighbor (a Neighborhood Electric Vehicle) by merging physical interface design with digital information applications and extending this convergent approach all the way through to video and kiosk design. 2) Successfully Integrating user interface and product design for Sharp communication device concepts for mobile phone/PDAs. 3) Exploring ergonomics solutions in the physical and digital realms for a series of instant messaging device concepts for Stick Networks.
(Privately Held; 201-500 employees; Design industry)
February 1998 — February 1999 (1 year 1 month)
Designed the user experience for Visteons ICES, an in-vehicle information system that blended audio design and visual design. The design of this dynamic product produced an enhanced user experience while maximizing interactivity potential over a narrowband wireless channel. Realized extensive prototypes both in-studio and in-automobile. Enlivened the CD-ROM experience for Compaq by introducing film production techniques to design and development; this included extensive use of green screen and motion capture. Developed Micron PC website realizing a significant increase in site hits and sales completion.
(Public Company; Design industry)
1996 — 1997 (1 year)
Interactive Telecommunications 1995 — 1996
BFA, Film, 1991 — 1995