Partner & Creative Director - Seed Gives Life
Greater New York City Area
Partner & Creative Director - Seed Gives Life
Greater New York City Area
In 2005, Michael founded creative & lifestyle agency Seed Gives Life, focusing the firm's efforts on highly targeted, participatory advertising. Michael is responsible for the conception and execution of all the agency’s creative strategy, work and subsequent introduction to the market. Seed's clients include: Mountain Dew, Sony Music, Nike, Davidoff, Axe (Unilever), MSN, Marquis Jet, New Era, Vespa, Estee Lauder, and others. Additionally, Michael serves as the Creative Director for Seed’s magazine property - LTD (ltdmag.com).
Before founding his own companies, Michael was the Creative Producer for HNW, a high-net-worth media agency, developing advertising and collateral campaigns for clients such as Citigroup, Merrill Lynch and Fidelity Investments.
In addition, Michael has served as a media consultant for companies like New York University, DaniloBlack, BMG, Ziff-Davis and American Media. Michael also sits on the advisory boards of Mark Ecko’s Sweat Equity Enterprises, the United Nation’s-based New York AIDS Film Festival, and the international cause-related youth advocacy organization FYI: Film Your Issue. He has also spoken on several panels and conferences regarding the role of creative design in advertising and the media. He also serves as a judge for the National Academy of Television Arts & Sciences Emmy Awards. Michael lives in New York City.
Corporate Strategy / Creative Direction / Branding / Identitly Creation / Executive Production / Media & Communication Design
B.S. In Business Management, Concentrations in: Corporate Strategy, Marketing, Entrepreneurship, 1998 — 2002