
web guru (twitter: http://twitter.com/jonl)
Austin, Texas Area

web guru (twitter: http://twitter.com/jonl)
Austin, Texas Area
I'm a web strategist and developer, author, blogger, and social media consultant. I have expertise in online community development and the effective use of online social networks. These skills have emerged from over fifteen years of Internet experience and are pretty well-aligned in my current practice.
As a web strategist, I have experience with all forms of web-based social media (e.g. blogs, social networks, forums, live chats, tagging, participatory media, user generated content, etc.). I have extensive experience with social media and search optimization practices, conversion support, and user experience/information design.
I'm an acknowledged thought leader on the subjects of technoculture, social technology, technology policy, and digital convergence. I am an experienced professional writer, editor, and public speaker.
Strategy, social web, social networks, online community, social media, web development, content development, user experience, management, facilitation.
(Public Relations and Communications industry)
June 2007 — Present (1 year 5 months)
Cofounder and principal. Social Web Strategies provides strategic web development and consulting services.
(Internet industry)
2004 — Present (4 years)
(Non-Profit; 1-10 employees; Online Media industry)
2004 — Present (4 years)
(Partnership; 1-10 employees; Internet industry)
August 2001 — Present (7 years 3 months)
At Polycot Associates, I work with programmers, designers, and other web projessionals to develop web sites for small to medium companies and nonprofits.
An acknowledged thought leader, I also consult on social web presence and social media, focusing on blogs, social networks, virtual communities and communities of practice, and web-based advocacy projects.
My consulting supports effective messaging, findability, and social network positioning, as well as community development, teaming, and social marketing.
(Privately Held; 11-50 employees; Internet industry)
November 2000 — Present (8 years)
Rheingold Associates is a business run as a sole proprietorship by Howard Rheingold. The business provides access for clients to Caucus conferencing and other collaborative tools, along with Caucus customization, skilled online facilitation, online facilitation training, knowledge management, distance learning, virtual community design, HTML, graphic design, and other know-how necessary for building virtual communities and knowledge communities.
The services to clients are provided by a network of contractors, known as Associates.
(Self-Employed; Myself Only; Writing and Editing industry)
January 1985 — Present (23 years 10 months)
I've written about culture, technology, media, sustainability and other topics for over twenty years, and I've been blogging regularly since 2000.
I edited and published the influential magazine FringeWare Review, which had an international distribution. I was Associated Editor of the hardcopy version of bOING bOING, and I've written for Wired, HotWired, Mondo 2000, Whole Earth Magazine, The Whole Earth Catalog, Electric Minds, Mindjack, The Austin Chronicle, Worldchanging, and many others. I was co-editor of the book Extreme Democracy and contributed to Worldchanging: A User's Guide for the 21st Century.
(Internet industry)
2003 — 2004 (1 year)
(Privately Held; 201-500 employees; Internet industry)
July 2000 — May 2001 (11 months)
Managed high-level analysis and architectural design projects for diverse clients of IGS, Inc. Projects focused on web-based application and integration services and infrastructure. All projects were completed within designated time frames, with excellent feedback from clients.
(Public Company; 5001-10,000 employees; wfmi; Internet industry)
June 1997 — June 2000 (3 years 1 month)
As the first Internet professional hired by Whole Foods Market, I worked with internal teams on Intranet, Internet, ecommerce, and online community development. I had several roles on the small team that created a comprehensive ecommerce project at WholeFoods.com, which included a robust forums-based online community and regular weekly chat events. I negotiated contracts and agreements with such companies as WELL Engaged, Talk City, Mapquest, and various content providers. I also coordinated expertise throughout the company to participate in community activities and provide ongoing content for the site. I specified, coordinated, and managed various successful subprojects for WholeFoods.com, Amrion, and WholePeople. I was Community Director for the commerce/content/community project at WholeFoods.com, and I assumed the role of Web Technology Director at WholePeople.com.
(Internet industry)
1996 — 1997 (1 year)
Hosted a weekly online chat discussion focused on technology policy and technoculture for HotWired, which was then the online component of Wired Magazine.
(Privately Held; Myself Only; Online Media industry)
February 1991 — May 1997 (6 years 4 months)
As a contractor and as a volunteer, I've worked variously as online host, moderator, and facilitator since 1991 for various entities including the WELL, Howard Rheingold's Electric Minds, and Wired Magazine's Hotwired. I'm still a community host on the WELL (http://www.well.com).
(Government Agency; 5001-10,000 employees; Government Administration industry)
February 1988 — February 1997 (9 years 1 month)
Project Manager/Systems Analyst for the Texas Department of Human Services' WelNet system for eligibility determination. The WelNet system was distributed over 450+ LANs linked through a Unisys mainframe with over 17,000 users statewide. Systems: SAVERR database on Unisys mainframe (COBOL) Worked primarily on the Generic Worksheet, an application for eligibility determination custom-coded using a database environment called Advanced Revelation, and data interchange with the statewide SAVERR database.
(Internet industry)
1995 — 1996 (1 year)
(Privately Held; 1-10 employees; Internet industry)
December 1992 — February 1996 (3 years 3 months)
Co-Founder of retail and small publishing company with a strong Internet presence. Probably the first company to attempt e-commerce, and to attempt commerce in the context of online community. Publisher/Editor, FringeWare Review. Moderator, FringeWare email list (later known as FringeWare News Network). FringeWare also operated a mail order operation and a book store.
BA, English (Specialization in Writing), 1983 — 1985
Also attended The University of Texas at Austin through 1973. I left UT in my senior year, working with state poverty programs for a decade before resuming studies at St. Edwards' University.
English, Journalism 1969 — 1973
Digital media and convergence, futurism, technology, science, environment and climate, social network analysis and development.
EFF-Austin; Bootstrap Austin; Central Texas Digital Convergence Initiative; Solar Austin; WorldChanging.com; Central Texas Chapter of the World Future Society; Austin Wireless; SalsaNet; Austin Wireless City; University of Texas Science, Technology, and Society Program; Association of Computing Machinery, SXSW