Web Analytics Manager

Piston Agency - Greater San Diego Area

Posted 503 days ago
  • Experience
    Mid-Senior level
  • Job function
    Marketing, Analyst, Strategy/Planning
  • Employment type
  • Industry
    Internet, Marketing and Advertising
  • Job ID

This is a preview of the Web Analytics Manager job at Piston Agency. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

About this job

Job description

This position is responsible for developing measures of performance across web marketing tactics, analyzing activity across online channels, and representing client interests in interactive marketing plans and strategies.

Note: This position is located at our office in downtown San Diego. 


This position is responsible for, but not limited to:

  • Defining key performance indicators (KPIs) for clients based on business goals
  • Conducting ad hoc research on behalf of clients and internal stakeholders
  • Designing document reporting tools and templates
  • Designing methods for data preparation and validation to automate reports and analytical methods
  • Managing ongoing client reporting 
  • Planning for Web analytics implementation, tool configuration, code integration and reporting using Omniture SiteCatalyst, Coremetrics and Google Analytics
  • Testing web analytics implementations for accuracy and following up with stakeholders
  • Designing, recommending, and managing research to inform all client initiatives
  • Synthesizing research results and campaign/site metrics with other relevant information and developing business implications and recommendations for agency clients
  • Regular client reporting and analysis 
  • Proactively informing the Analytics Director of significant issues that require his/her intervention/attention or escalation

Desired Skills & Experience

  • Bachelors Degree in Mathematics, Economics, Statistics, Science, or Similar 
  • Strong interpersonal skills, and the ability to clearly explain ideas to colleagues and clients 
  • Very Strong MS Excel Skills 
  • 1-4+ years experience in a web analyst / analytics role
  • Experience with Google Analytics, Omniture Site Catalyst, Coremetrics or Similar
  • Experience conceptualizing, planning and executing reporting and analytics applications with demonstrable record of success
  • 1-4+ years of experience in web marketing 
  • Strong knowledge of research, data collection, statistics and data analysis techniques
  • Ability to meet aggressive deadlines and provide quick turnaround in a rapid growth/high change environment
  • Solid attention to detail and a resourceful problem solver
  • Must be able to work in a fast-paced, hands-on team environment
  • Excellent oral, written, interpersonal and group presentation skills
  • Tableau Experience a plus
  • Experience with MS Access, Oracle, MySQL or SAS a plus
  • HTML, CSS and Javascript skills are a plus

Desired Skills and Experience

  • Agency Experience 
  • Web Analytics 
  • Google Analytics 
  • Coremetrics 
  • Adobe Omniture SiteCatalyst
  • Excel 
  • Access / SQL / MySQL / Oracle 
  • Digital marketing 
  • SEO, SEM, Display Experience 
  • Conversion rate optimization 

About this company

Piston Agency

Piston, formerly MEA Digital, is a full service digital agency located in San Diego and New York. We create successful communications between brands and customers based on a deeper understanding of commerce, culture and technology. By connecting these three concepts, we build and track brand relationships that span all media, channels and marketing capabilities.


Learn More: http://www.pistonagency.com 

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