Associate Media Strategy Director

ID Media - Greater New York City Area

Posted 589 days ago
  • Experience
    Mid-Senior level
  • Job function
    Marketing, Advertising
  • Employment type
  • Industry
    Marketing and Advertising
  • Job ID

This is a preview of the Associate Media Strategy Director job at ID Media. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

About this job

Job description

ID Media is a world-class media agency that specializes in accountable media solutions. We have offices in New York, Chicago and Los Angeles!  Our NYC office is currently looking for an Associate Media Strategy Director to join our team.  He/she must be well-versed in direct-response and efficiency TV campaigns and will be working on a DRTV account and a Digital account.


The Associate Media Strategy Director must assure that all of the clients’ needs are being met and proactively explore ways to further service and grow the relationship.  Internally, the  Associate Media Strategy Director ensures that agency resources and staff are managed efficiently and should provide an environment that fosters the development and ongoing learning of their junior staff.  The Associate Media Strategy Director maintains the fiscal responsibility for all accounts under their stewardship.  The person in this role provides strategic insights and should serve as a source of marketing/media expertise for their clients.  As such, it is critical that the Associate Media Strategy Director remains current on market trends and identifies the implication of these on their clients’ business, enhancing their position as a key strategic marketing partner.  The Associate Media Director will also participate in new business initiatives. 



  • Identifying and influencing incremental/organic growth opportunities
  • Anticipating client requests/needs and rallying team to proactively address
  • Contributing to the development, implementation and monitoring of media plans
  • Facilitating the gathering and organizing of media rate and research information required to develop media strategies
  • Training, proofing work and answering questions of the junior team
  • Initiating and analyzing media research and data
  • Interacting with sales representatives in the evaluation of potential media vehicles
  • Participating in presenting during client/partner agency meetings/calls
  • Trouble-shooting and escalating issues when appropriate
  • Ensure ATB (Authorization to Buy) forms are prepared in accordance to approved plans and distributes signed forms
  • Negotiating non-TV media rates and added value opportunities to ensure client receives most advantageous package (ex: issuing RFPs)
  • Researching and resolving invoice discrepancies, escalating when necessary
  • Overseeing the necessary functions in Media system as required including inputting and issuing Estimate numbers, Goals, Insertion Orders, Purchase Orders, Change Orders, and maintaining cross-reference list
  • Developing and/or presenting point-of-views on new media opportunities
  • Ensuring that media schedules incorporate historical learning and adheres to buying specifications
  • Overseeing media campaigns and ensuring that campaign manipulations are executed
  • Analyzing large data sets quickly and at granular levels; making strategic decisions for campaigns based on key performance indicators and trends
  • Proofing Traffic matrices and working closely with Traffic dept in the event of changes
  • Writing and presenting results analyses and final campaign analyses for all media
  • Performing competitive analyses and making recommendations based on key findings
  • Working with client response data (where applicable) to determine recommendations
  • Remaining completely informed on the day-to-day activities relating to the account(s) and seeking input from supervisors as needed
  • Oversee pre-bills and reconciliation processes and monitor client/vendor aging reports
  • Remaining up-to-date on client/competition/agency/industry business through trade publications, newspaper articles, textbooks, literature, and other sources

Desired Skills and Experience

  • Bachelor's Degree
  • Minimum of 6-8 years’ experience in a media agency environment
  • Demonstrated experience developing media plans/strategies (specifically DRTV)
  • Knowledge of key internal processes (ex: billing/invoicing, trafficking, etc.)
  • Supervisory experience, training, coaching, and mentoring staff
  • Effective at delegating providing context
  • Decisive and effective problem-solving ability
  • Proven ability to develop strong relationships with clients/partner agencies/vendors
  • Sensitivity to/awareness of client in various reactions/situations; anticipating needs accordingly
  • Experience using Media Systems (ex: MediaBank/Mediaocean, Donovan, CORE, Atlas, Dart)
  • Familiarity pulling syndicated research (ex: Nielsen, IMS, ComScore, Kantar/Stradegy)
  • Strong mathematical skills: comfortable with numbers and analyzing data
  • Highly proficient in MS Office suite, particularly in Excel and PowerPoint
  • Proactive, with the ability to handle day-to-day tasks with minimal oversight
  • Superior written and verbal communication skills; comfortable presenting
  • Ability to multi-task while demonstrating a high level of attention to detail and organization
  • Ability to collaborate well with staff, clients, and vendors at all levels
  • A fire in the belly, with the desire to learn and grow and take on increasing responsibility

About this company

ID Media

"Best Places to Work" in NYC—Crain's 2008, 2009, 2010, 2011
"Best Places to Work" in LA—Los Angeles Business Journal, 2012
Five-time winner of IPG MERGE awards for diversity and inclusion

ID Media is an Interpublic Group media agency known for identifying and delivering accountable media solutions that create better business outcomes for marketers. Backed by a culture that's deeply accountable for results, our people drive costs down, engagement up across television, digital and print channels. We work with many leading brands, including American Express, Johnson & Johnson, Nationwide Insurance, Intuit, Nikon and For more information, visit or our Facebook page at


It is the policy of ID Media to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F

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