Director of Marketing Communication and Creative Service

Global Knowledge Training - Raleigh-Durham, North Carolina Area

Posted 607 days ago
  • Experience
    Director
  • Job function
    Management
  • Employment type
    Full-time
  • Industry
    Information Technology and Services
  • Job ID
    4686153

This is a preview of the Director of Marketing Communication and Creative Service job at Global Knowledge Training. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

About this job

Job description

The Director of Marketing Communication and Creative Services will report directly to the Vice President of Marketing.  You and your team will be responsible for the corporate brand, positioning, messaging, visual identity, website operations, and social media activities at Global Knowledge. This is a high-visibility, important role for the company as we accelerate into our next phase of growth.

 

Responsibilities:

·         Facilitate and lead our corporate messaging process.

·         Manage our brand experience, corporate and product positioning, visual identity, web site, etc.

·         Work with product management to develop compelling thought leadership and messaging for various product areas

·         Manage the creation and content of marketing assets (copywriting, design, production)

·         Develop and execute a social media strategy as an integrated component of our broader thought leadership, awareness, 

           and demand generation strategies.

·         Remain in tune with and take advantage of emerging trends and platforms within marketing (e.g., social media, video, info-

          graphics, etc.)

·         Work closely and collaboratively with other functions within marketing to deliver creative content and effective design

·         Manage and coordinate outside agencies when appropriate

Desired Skills and Experience

Requirements:

·         BA/BS degree required

·         10+ years of marketing communication, brand management and online experience

·         Demonstrated expertise in corporate and product positioning and messaging

·         Exceptional creative writing  and verbal communications skills (writing samples required)

·         Demonstrated ability to distill highly technical subject areas into crisp, clear and compelling offers

·         Proven ability to manage creative and design talent and to deliver highly effective and creative marketing assets

·         Track record of working effectively with marketing operations, product marketing, and product management

·         Proven ability to manage all aspects of an effective web presence to include social media

·         Excellent leadership, organizational, and creative skills

 

Diversity is part of the way we think. EOE

About this company

Global Knowledge Training

Global Knowledge is the worldwide leader in IT and business skills training, with more than 1,200 courses that span foundational and specialized training and certifications. Our core training is focused on Cisco, Microsoft, VMware, Avaya, Red Hat, business process improvement, and leadership development. We deliver via training centers, private facilities, and the Internet, enabling our customers to choose when, where, and how they want to receive training programs and learning services. Founded in 1995, Global Knowledge employs more than 1,300 people worldwide and is headquartered in Cary, N.C. The company is owned by New York-based investment firm MidOcean Partners.

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