Marketing Analyst

TripAdvisor - Greater Boston Area

Posted 438 days ago
  • Experience
    Mid-Senior level
  • Job function
    Analyst
  • Employment type
    Full-time
  • Industry
    Leisure, Travel & Tourism, Online Media, Internet
  • Job ID
    4549747

This is a preview of the Marketing Analyst job at TripAdvisor. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

About this job

Job description

The New Initiatives Group is seeking a Marketing Analyst who has the analytical skills and business experience to support numerous end users from an analytics and measurement perspective, and to develop and manage our revenue management system.

 

What You’ll Do

  • Lead analysis/reporting of current business operating metrics (KPI), focused on developing the capability to provide insight into TripAdvisor's New Initiatives products and improving TripAdvisor's understanding of its market-by-market customer propositions and competitor positioning
  • Maintain the New Initiatives shadow P&L and traffic and revenue forecasts
  • Own the New Initiatives data cube and the primary resource for Senior Management, Product, and Business Development for analysis support and deep dive analysis
  • Employ reporting tools to measure customer interaction (such as acquisition of members, engagement metrics, and member and user value) and competitor positioning (such as reach and page impression growth, content feature set, and marketing activities)
  • Identify key success indicators and determine best practices for measurement and reporting
  • Assist with ad hoc queries and provide analytical support to our fast-growing business as it evolves
  • Provide weekly and monthly management-level reports, synthesized from numerous sources, focused on actionable data
  • Provide timely insights and analytical support to different internal business customers to support effective business decision-making
  • Create concepts, justify business cases and manage the implementation of changes to the website experience to improve customer engagement and value metrics

Desired Skills and Experience

  • 3+ years' experience in an analytical role (web analytics, finance, consulting) (ideal backgrounds include: a similar business analyst role at a start-up, large corporation; management consulting or investment banking; marketing analyst role)
  • 2+ years' experience in revenue management
  • Master’s degree strongly preferred with a strong focus in statistics, analytics and/or engineering
  • Sound grasp of finance basics (e.g. the principles of a P&L and forecasting)
  • Expert ability with Excel, Access, Powerpoint and SQL
  • Hands on experience with a web analytics tool (Omniture Site Catalyst, Google Analytics, Visual Sciences, etc.)
  • Excellent problem-solving and analytical skills, and people and relationship skills
  • Ability to work with large dataset and summarize findings in a clear format
  • Combine creative and pragmatic use of insight and data with attention to detail
  • Ability to work at all levels including senior management; and across multiple functions/departments
  • Confident with learning new tools and technologies
  • Small company experience with hands on / can-do mindset
  • Passionate about TripAdvisor and its marketplace
  • Proactive not reactive, with ability to work independently in a fast-paced environment

 

In addition, the ideal candidate will demonstrate the following competencies:

  • Flexible and open to change and new information; adapts behavior and work methods accordingly
  • Grasps the essence of new information; recognizes own strengths and weaknesses; pursues self-development; seeks feedback.
  • Exhibits integrity though fair and ethical behavior toward others and a demonstrated sense of corporate responsibility and commitment. 
  • Treats colleagues and partners with respect: considers and responds appropriately to the needs, feelings, and capabilities of different people
  • Can be relied upon to ensure that projects within areas of specific responsibility are completed in an appropriate and timely manner and acknowledges mistakes, learns from those events and is able to move forward productively
  • Identifies and analyzes problems; distinguishes between relevant and irrelevant information.
  • Ability to balance time to market with a solution and make the right trade-offs along the way
  • Strong analytical skills: understands and utilizes metrics relevant to role
  • Clear communication through expression of facts and ideas in a clear, convincing and organized manner
  • Good business judgment when making decisions and always considers the relevance/impact of each decision on the business

About this company

TripAdvisor

TripAdvisor® is the world's largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 56 million unique monthly visitors*, and over 75 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor's millions of monthly visitors. TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 69 million unique monthly visitors**.

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, May 2012

**Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, May 2012 ©2012 TripAdvisor, Inc. All rights reserved. TripAdvisor is an Equal Opportunity Employer

 

***This employer participates in E-Verify. The employer may provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. ***

 

***NO RECRUITERS PLEASE***

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