Digital Director of Operations

Digital Broadcasting Group - Greater New York City Area

Posted 624 days ago
  • Experience
    Mid-Senior level
  • Job function
    Advertising
  • Employment type
    Full-time
  • Industry
    Online Media
  • Job ID
    4505702

This is a preview of the Digital Director of Operations job at Digital Broadcasting Group. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

About this job

Job description

POSITION SUMMARY

 

As an integral part of the online operations team, the Director of Operations is responsible for the tactical execution of the company's online video distribution advertising campaigns. This role will serve as end-to-end campaign manager for online campaigns including collecting, QA'ing loading and trafficking digital assets.  Additional tasks include discrepancy resolution, creative asset QA, optimizing campaigns, reporting, and liaising with publisher and technology partners. As a vital part of the DBG Services organization, you will work cooperatively within the Services organization and with the Sales and Product teams to ensure delivery of sold campaigns, as well as externally with publishers on day-to-day campaign needs.

 

RESPONSIBILITIES

  • Execute the timely launch of online advertising campaigns
  • Full technical understanding of digital ad servers specifically including LiverRail and DFP
  • Must have an understanding of online video inclusive of VAST and VPAID XML structure, QA and common industry issues
  • Knowledge of rich media vendor players and QA process (including MediaMind, PointRoll, and Studio)
  • Proven ability to lead communication across agencies/clients, creatives, data/technology providers, and publisher partners
  • Proven ability to analyze and determine discrepancy resolutions and best practices
  • Advanced analytical capabilities in approaching common operational problems such as tagging errors, external vendor management and discrepancies
  • Traffic digital video and rich media ads using the LiveRail/DFP ad servers to publishers
  • Monitor campaign pacing post-launch to ensure full delivery
  • Monitor and analyze daily bi-weekly reports
  • Troubleshoot all ad-serving and inventory delivery issues
  • Ensure all ads display properly and have appropriate click tracking and 3rd party tagging inserted and work with client to resolve any issue
  • QA all campaigns to ensure proper display and tracking pre- and post- launch
  • Communicate timelines, technical specifications and internal processes to team members and sales teams
  • Provide recommendations for campaign optimization to ensure optimal campaign performance
  • Provide recommendations and feedback to distribution, account management and sales teams
  • Communicate with publishers to ensure full delivery on all campaigns
  • Test and QA new systems, vendors, and processes

                                    ***Provide excellent customer service, both externally and internally***

Desired Skills and Experience

  •  

QUALIFICATIONS

  • Bachelor’s degree or equivalent experience
  • 4-5  years of professional work experience in digital advertising and ad trafficking
  • Detail-oriented, results-driven expert with strong verbal & written communication skills
  • Experience within a hybrid organization and proven ability to shift from agency to publisher side solutions seamlessly
  • Very strong analytic and problem solving capabilities
  • Proven experience in managing multiple tasks and focusing on several projects at once
  • Strong Microsoft Excel knowledge is required – including pivot tables, data analysis, and advanced formulas
  • Knowledge of one or more ad management platforms for video is required
  • Knowledge of Rich Media and 3rd party ad serving vendors preferred (ex: PointRoll, MediaMind)
  • Experience with mobile and tablet video and banner ad serving is a plus
  • Flexible, ability to adapt and handle a fast paced environment
  • Positive attitude and desire to learn and grow within the digital advertising and publishing fields

 

 

About this company

Digital Broadcasting Group

DBG's is a premium distribution network and video delivery platform (video player, CMS, behavioral targeting, databasing/video sequencing, etc).

DBG has its own in-house, Emmy and Ace award winning writing and content production arm. We've been developing quite a bit of branded (and unbranded) content recently for brands such as Microsoft, Moen, Kimberly-Clark/Scott tissue (through Mindshare Chicago), Walmart, US Air Force and, of course, Diet Coke.

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