Senior Vice President, Marketing and Communications

American Academy of Physician Assistants - Alexandria, VA

Posted 642 days ago
  • Experience
  • Job function
  • Employment type
  • Industry
    Public Relations and Communications, Publishing, Nonprofit Organization Management
  • Job ID

This is a preview of the Senior Vice President, Marketing and Communications job at American Academy of Physician Assistants. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

About this job

Job description

The American Academy of Physician Assistants is recruiting for the position of Senior Vice President, Marketing and Communications, reporting to the Chief Executive Officer. This individual will work in tandem with the Chief Executive Officer, Board of Directors, and colleagues across all operations.


The SVP will directly manage the portfolio of Marketing, External and Internal Communications, and Conference Operations, as well as oversee the production of publications such as the membership magazine and professional journal. S/he is accountable for the quality, effectiveness, financial performance, and member/user satisfaction of all marketing and communication assets. This individual will be a member of the Academy’s senior management team and interact as a full partner with other Vice Presidents and Senior Vice Presidents to provide guidance and consultation on strategic matters, addressing emerging and existing issues. S/he will manage a staff of four direct reports and approximately 10 indirect reports.


The SVP must demonstrate proven experience in a complex organization, developing strategic priorities, and executing big-picture thinking in decisions and actions. S/he must have a proven track record of developing and implementing marketing and communications strategies that have positively impacted the bottom line of an organization. Experience in publishing magazines or journals, maintaining blogs and social networks, managing public relations, and creating written communications on behalf of an organization and its leadership is required. Bachelor’s degree in a relevant discipline is required and at least 10 years of experience, including significant management and P/L experience. Knowledge of and/or experience working within a nonprofit or association structure is preferred.

Desired Skills and Experience

The SVP must demonstrate proven experience, innovation and business savvy in a complex organization. S/he must have practical experience in the development and successful implementation of programs, as well as the ability to manage diversified operations that require specific functional and subject-matter knowledge. In addition, the SVP’s experience should include profit and loss accountability for programs or organization assets, a thorough understanding of strategic priorities, and the ability to integrate and adjust workloads while motivating people in changing environments.


  • Bachelor’s degree in a relevant discipline is required; an advanced degree is preferred (corporate marketing, communications, media relations, public affairs, etc.).
  • At least 10 years of experience in a senior marketing/communications position within a corporate, nonprofit, or association environment (or an organization of similar size and scope to AAPA), including significant diversified management experience. Proven track record of successfully developing and administering budgets.  Ability to identify opportunities for revenue generation and expense savings.
  • Knowledge of and/or experience working within a non-profit or association structure preferred.
  • Experience working with a Board of Directors or similar body within a non-profit or large commercial organization.
  • Record of successful execution of senior-level executive responsibilities at an organization of similar size or larger than AAPA.
  • Track record in developing successful marketing strategies that contributed to the bottom line of the organization.
  • Experience managing or directing media such as blogs, webinars, and social networks.
  • Previous experience developing and executing communications materials, policies, and plans; developing and managing a professional staff; and devising and implementing a multi-million dollar budget.
  • Experience hiring and managing the activities and work product of external consultants, such as public relations agencies.
  • The SVP must be able to travel and to work weekends, as needed.

About this company

American Academy of Physician Assistants

Established in 1968, the American Academy of Physician Assistants (AAPA) is the national professional society for physician assistants (PAs) in all medical and surgical specialties. AAPA is an individual membership organization and a leader in providing support and advocacy for PAs. The organization ensures the professional growth, personal excellence, and recognition of PAs. It also works to enhance their ability to improve the quality, accessibility, and cost-effectiveness of patient-centered healthcare. 


AAPA is a premier participant in healthcare transformation and is a passionate champion of patient-centered healthcare. Today, there are more than 86,500 certified PAs in the United States and approximately 16,000 students in 170 PA programs. PAs are the second-fastest growing healthcare profession in the United States.  Approximately 45,000 PAs are members of AAPA, including 11,700 students. AAPA has an annual operating budget of approximately $20 million and a staff of 70.  Its philanthropic arm, the PA Foundation, supports PA education and outreach with an operating budget of $1 million.

AAPA provides innovative solutions that empower its members to connect, enhance their careers, and improve patient health. Its recently-developed strategic plan will guide the organization’s priorities over the next three years, inspiring a shared vision, and enabling AAPA and the PAs it serves to seize this historic moment in healthcare.

Similar jobs

View all jobs like this

This is a preview of the Senior Vice President, Marketing and Communications job at American Academy of Physician Assistants. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

People also viewed