Senior Managing Director, National Development Marketing

Teach for America - New York, NY

Posted 731 days ago
  • Experience
  • Job function
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    Education Management
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This is a preview of the Senior Managing Director, National Development Marketing job at Teach for America. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

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Job description

Position Summary
We are seeking a Senior Managing Director of National Development Marketing responsible for the strategic development and creation of marketing campaigns and materials that increase awareness and advocacy among all donor segments including small and large individual donors, corporations and foundations.

The Senior Managing Director will report to the Vice President of Marketing and manage the Marketing + Communications team's partnership with the national development team, ensuring that team has the marketing insights, strategies, training, and resources to meet ambitious fundraising goals. The ideal candidate is a seasoned marketing professional who is a creative and strategic thinker, excellent relationship builder, and entrepreneurial self-starter. This individual must also be deeply grounded in Teach For America's mission and theory of change.

Team Overview
Our beloved, smart, and witty Marketing + Communications team strategically partners with our colleagues to help Teach For America meet its organizational and team-specific goals by:
Developing and sharing actionable insights about our various target audiences;
Delivering high-quality, innovative, multi-channel marketing solutions that represent the essence of our brand;
Driving awareness and intent to act among prospects, parents and potential donors; and
Empowering staff, corps members, alumni and allies to be effective stewards of the Teach For America brand and help foster their advocacy.
This position is a new leadership position within the marketing account group, the team of account managers and brand strategists that liaise with other teams at Teach for America to deliver catalytic marketing solutions.

Primary Responsibilities

  • Develop vision, goals and marketing strategic plan for all national development initiatives, ensuring that the National Development team has the marketing support and resources needed to meet their ambitious fundraising goals
  • Serve as the primary relationship manager, strategic partner, and marketing liaison to the national development team, working closely with the executive vice president of growth strategy and partnerships, senior vice president of national development, and senior leaders on the national development team in a "chief marketing officer" type capacity
  • Together with the campaigns wing of the national development team, drive the creation of marketing campaigns and CRM strategies using a variety of channels to raise awareness of Teach For America, deepen understanding of our efforts and the solvability of the problem, and increase donations amongst individuals across the country
  • Collaborate with national corporate partnerships team to develop co-branding strategies and oversee internal and external partner engagement, strategy, and tactical execution of assets
  • Directly manage and execute marketing projects for small donors, corporate donors - including major co-branding initiatives - and major donors, working with the national development team as the client team and with in-house graphic designers, digital marketers, and marketing researchers to produce quality work
  • Develop insights on donor segments and create compelling, tailored messages for donor audiences, including writing copy and developing storylines as necessary
  • Innovate and pioneer strategic marketing solutions based on qualitative and quantitative market research and industry best practices
  • Serve as a senior leader on the marketing account group, helping drive team strategy and improvements

Candidate Profile and Experience Prerequisites

Education and Professional Experience:
Bachelor's degree required
Minimum of ten years of work experience; five years of marketing experience required
Prior experience with digital and multi-channel marketing strongly preferred
Prior experience in an entrepreneurial environment
Prior experience in an agency or in-house agency environment preferred


Skills - demonstrated experience:
Exceptional strategic and critical thinking skills
Exceptional written and verbal communication
Strong organization and project management skills
Experience developing strategic marketing plans and leading marketing campaigns
Experience working in a highly complex, matrixed organization; experience working in an agency-type environment preferred
Ability to build strong relationships with varying constituencies in challenging situations
Ability to think outside of the box and generate ideas to complex problems and implement solutions
Ability to deeply understand, communicate, and represent Teach For America's mission, theory of change, and value proposition
Ability to deeply understand the motivations of donors and the nuances of different donor segments
Identifying opportunities; using data and sound judgment to prioritize actions
Working across multiple stakeholders on critical, time-sensitive projects

Approach to Work:
Highly motivated with strong results-orientation
Excellent customer-service ethic and follow-through
Excels in a collaborative, fast-paced environment
Welcomes feedback and seeks to continuously improve
Flexible, optimistic, and entrepreneurial

Application Requirements and Process
Applications will be reviewed on a rolling basis. Please submit your resume and one-page cover letter with your application.
To link directly to this job listing, please use the following address

Benefits and Salary
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included.

Anti-Discrimination Policy and Commitment to Diversity
Teach For America seeks individuals of all ethnic and racial backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort.

About Teach For America
Teach For America is the national corps of top college graduates and professionals who commit to teach for two years in urban and rural public schools and become lifelong leaders in the effort to expand educational opportunity. Our mission is to build the movement to eliminate educational inequity by enlisting the nation's most promising future leaders in the effort.

About this company

Teach for America

Teach For America is the national corps of outstanding top college graduates, graduate students, and professionals who commit two years to teach in low-income urban and rural public schools and become lifelong leaders in expanding educational opportunity for all. Our mission is to build the movement to eliminate educational inequity by enlisting our nation's most promising future leaders in the effort. In the short run, our corps members work relentlessly to ensure that more students growing up today in our country's lowest-income communities are given the educational opportunities they deserve. In the long run, our alumni are a powerful force of leaders working from inside education and from every other sector to effect the fundamental changes needed to ensure that all children have an equal chance in life. Teach For America’s network in the 2011-12 school year includes 9,300 corps members teaching in 43 regions across the country and nearly 24,000 alumni working in education and many other sectors to create the systemic changes that will help end educational inequity. To learn more and apply, visit

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