Director of Marketing

Northwoods - Columbus, Ohio Area

Posted 727 days ago
  • Experience
  • Job function
  • Employment type
  • Industry
    Information Technology and Services
  • Job ID

This is a preview of the Director of Marketing job at Northwoods. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

About this job

Job description

Position Summary:

Direct the creation and execution of marketing programs, campaigns, and communication activities for Northwoods’ products and services. Develop innovative content to build awareness and demand for our Compass® Software and services. Research and identify potential new markets for our products and services. Ability to grasp and translate technical capabilities into tangible benefits, as well as prior experience with product marketing of technical products is a plus. Lead the marketing team in its overall strategic and branding initiatives, sales conference and tradeshow participation, media design, competitive analysis, product and services communications.


Position Responsibilities:


• Prepare and develop overall marketing strategy and programs with quantifiable objectives to measure results for new and existing customers
• Identify customer needs, market trends and new market opportunities. Develop and implement marketing campaigns and strategies based on user’s needs, trends, and desired product features’ development
• Oversee public relations initiatives including client advisories, advertising, marketing materials, publications, online and social media marketing, and press releases
• Grow the company’s revenue by communicating the value proposition of new and existing products to the sales team, and by developing sales materials and tools that support the sales process, including customer presentations, training, product demos, etc.
• Plan and administer the company’s Marketing operations budget
• Manage Marketing department staff; make staffing decisions within the department, develop team members, and manage day to day activities

Desired Skills and Experience

Position Requirements:


• Background in marketing within the software, IT, or related field
• Excellent written and verbal communication skills
• Demonstrated ability to create and execute marketing programs. Track record in branding, promotion, customer retention, etc.
• Experience creating strong, collaborative relationship with cross-functional teams, both internally and externally
• Extensive business knowledge with comprehensive understanding of product management life cycle


Minimum Desired Competencies:


• Bachelor’s degree in business, marketing or other related field or related experience
• Seven plus years of corporate marketing and/or product management experience
• Experience with applying established marketing methodologies, such as Pragmatic Marketing process and toolset to lead, launch and market new products and services
• Prior management experience in product marketing/management in the software development field preferred
• Strong leadership skills and experience. Excellent people and management skills to interact with team members, vendors, customers, etc.

About this company


Northwoods is a software developer and service provider headquartered in Dublin, Ohio. Our Compass® software suite of products is designed specifically to meet the needs of Human Services agencies around the United States. From electronic document management to facilitating the flow of clients through the agency, Northwoods can help agencies function more efficiently and cost effectively. Visit or follow us on Twitter @teamnorthwoods to learn more.

Revolutionizing the Delivery of Human Services.

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