Online Media Manager

WebMetro - Greater Los Angeles Area

Posted 759 days ago
  • Experience
    Mid-Senior level
  • Job function
    Advertising, Strategy/Planning
  • Employment type
    Full-time
  • Industry
    Marketing and Advertising
  • Job ID
    3606722

This is a preview of the Online Media Manager job at WebMetro. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

About this job

Job description

Key Responsibilities:

 

  • Lead team to achieve targeted performance KPIs and provide assistance including optimizations and campaign troubleshooting.
  • Coordinate strategies with internal teams (Organic Search and Digital Media) to develop fully integrated campaigns.
  • Collaborate with client teams and agency partners to ensure client goals are met
  • Provide support and recognition for your team and effectively foster teamwork that drives motivation.
  • Participate in the training, individual development, on-boarding and mentoring of each staff member
  • Think creatively and develop innovative tactics or offerings to advance marketing efforts.
  • Actively contribute to corporate initiatives, process changes and technology enhancements.
  • Stay current with industry trends and best practices
  • Create POVs, best practices, and assist in developing internal process documents
  • Maintain positive relationships with search engines; understand their services, capabilities, and requirements
  • Ad copy writing/testing
  • Campaign setup, tracking and optimization
  • Custom reporting
  • A/B & multivariate landing page testing

  

Desired Skills and Experience

Desired Skills

  • 3rd party ad tracking (DoubleClick & Atlas)
  • Experience with Bid Management tools (Marin & Kenshoo)
  • Experience with Analytics tools (Google Analytics, Web Trends, Omniture)
  • Search Engine Desktop Tools (AdWords Editor, adCenter Desktop Tool)
  • Management of large scale, complex paid search campaigns
  • Technical and analytical mindset and have experience working with large sets of data.
  • Google Certifications: Fundamentals, Advanced, Reporting and Display
  • adCenter Certification
  • Computer skills including proficiency with Microsoft Office, particularly Excel and PowerPoint
  • Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Excellent interpersonal skills, and eagerness to work as member of a team
  • Proven team leadership and management experience
  • Exceptional oral, written and presentation/communication skills
  • Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork

Education and Experience Required

  • Bachelor’s Degree
  • 4+ plus years of search engine marketing experience

Location:

San Dimas

 

Benefits:

WebMetro offers an excellent working environment with a top-notch team, competitive salary and benefits.  We have expanded our agency and have significant growth plans for 2012.

Apply Now! | jobs@webmetro.com

About this company

WebMetro

WebMetro is a top online direct marketing agency that specializes in search marketing, user engagement strategies and online performance media and has been recognized for three consecutive years as a Top Interactive Agency by marketing authority BtoB magazine and as a Fastest Growing Private Company by Los AngelesBusiness Journal.   Competitive brands seek WebMetro to help them increase market share, lower acquisition costs, and penetrate new markets with sophisticated online direct marketing.  Pairing WebMetro’s proprietary marketing technology DSMM Advantage™ with experience and fierce commitment to results, our team of internet advertising specialists helps its clients dominate the marketplace.   WebMetro’s internet marketing services include pay per click advertising, mobile search marketing, contextual/display advertising, search engine optimization, landing page optimization, web design and development, social marketing, and online marketing consulting. Benefits: WebMetro offers an excellent working environment with a top-notch team, competitive salary, and benefits. We have expanded our agency and have significant growth plans for 2012.

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