Vice-President of Social Media

Anonomous - Las Vegas, Nevada

Posted 769 days ago
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This is a preview of the Vice-President of Social Media job at Anonomous. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

About this job

Job description


The Vice President of Social Media is responsible for developing and executing a global social media and digital marketing strategy that is innovative, grows and engages audiences and drives action.  This position will integrate social thinking across the marketing and communications mix and throughout the organization


DUTIES to include, but not limited to:

  • Responsible for creating and executing a quality social media and digital marketing strategy that drives desired results while ensuring the integrity of each venue’s brand.
  • Manage the activation and success of a global social media and digital marketing strategy while focusing on key feeder markets and target demographics
  • Oversee a team of 4 Social Media Directors, meeting a set of aggressive goals and aspirations for growth, engagement and audience development
  • Manage the company’s relationship with an online PR and digital marketing agency, coordinating meetings, conference calls and communications
  • Proactively monitor the health of digital campaigns, adapting quickly to market conditions, competitors, challenges and opportunities
  • Specifically target online marketing strategies which influence audiences to drive revenue 
  • Identify relevant platforms and technologies to adopt company-wide
  • Develop and apply best practices for each platform based on demographics and marketing goals (including but not limited to Facebook, Twitter,YouTube, Instagram, Pinterest, Google+)
  • Identify and define social media opportunities for events and brands as they align with our goals and strategies
  • Ensure the adoption of relevant social media techniques into the corporate culture, all company brands and products
  • Own the roadmap/budget for the social media tools used on the company sites. Direct social media tool integration
  • Oversee internal and external benchmarks, reporting and analytics
  • Coordinate the planning of social media campaigns. Act as the advocate of social media integration within the company
  • Maintain a progressive social medial strategy using innovative ideas and emerging technology while monitoring trends/applications that will ensure Light Group’s place as a leader in social media marketing.
  •  Establish measurement tools for all social media efforts and monitor effectiveness of all programs adjusting quickly when efforts are not driving desired goals.

Desired Skills and Experience

QUALIFICATIONS: (Include equipment knowledge/use)

  • Bachelor's Degree or equivalent professional experience minimum
  • 5+ years experience with online marketing and social media strategy development, project management and brand marketing with experience in SEO
  • Proven ability to build and leverage a strong network of peers and partners
  • Excellent written and oral communication skills within a team environment
  • Experience in online marketing, advertising, and public relations in the nightlife/hospitality/entertainment or fashion industry preferred
  • Proven ability to integrate social media into overall marketing strategy
  • Extensive knowledge of all aspects of online marketing: platforms, vendors, measurement, content creation, media, technology
  • Proven track record of creative thinking and innovation

About this company


Based in Las Vegas, we are one of the United States' leading entertainment and hospitality development and management companies. The company manages and operates several premiere nightclubs, lounges and food & beverage venues within several AAA Five Diamond Resorts and other fine resorts in Las Vegas.  Each venue is designed to provide amazing and unique experiences to our guests.  We are a company comprised of talented individuals who have brought their experiences from varied backgrounds to build a successful company that continues to grow at exponential rates.

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