Activation Director

Universal McCann - Greater New York City Area

Posted 767 days ago
  • Experience
    Mid-Senior level
  • Job function
  • Employment type
  • Industry
    Marketing and Advertising
  • Job ID

This is a preview of the Activation Director job at Universal McCann. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

About this job

Job description

We are looking for an Activation Director to join our J3 team here at Universal McCann! An Activation Director must have strong strategic thinking skills. It’s essential as an Activation Director to architect programs & provide creative solutions to the consumer journey taking into consideration client objectives & road bumps that arise throughout the ideation process. They are expected to have a commanding presence at all times and lead the discussions for their programs.  



  • Develop custom, integrated marketing campaigns based on brand business objectives working in conjunction with media partners and J3 agency strategy teams
  • Serve as direct point of contact for execution of programs including day-to-day calendar oversight, funneling of approvals to brand teams, creative oversight on program elements, and on-set coverage for any content creation
  • Candidate must have a high level understanding of the media landscape, planning & buying
  • Work with internal strategy teams to craft briefs for activation concepts
  • Brief media vendors (broadcast, print, digital, talent agencies, production companies) on brand activation program objectives
  • Craft presentations to sell-in program concepts to brand teams
  • Liaise directly with media partners/vendors to build programs toward phase of execution
  • Build and monitor program goals and metrics
  • Create recap reports highlighting progress metrics, key learnings and successes
  • Meet regularly with media partners and industry leaders in print, digital and broadcast innovation to keep abreast of innovation in the media space applicable to activation programs



Program/Project Management


  • Lead program architecture
  • Full knowledge of all aspects of program – retail, digital, print, TV, creative, production, research, reporting & budget management
  • Deliver consistent, efficient work by executing the key fundamentals & strategic thinking
  • Advance preparation of meeting materials & effectively present ideas in an organized manner both internal & external
  • Follow up & forward thinking behavior to ensure flawless execution – allowing you to identify road blocks and uncover opportunities to further enhance the program.
  • Communicate with team in timely fashion – providing updates on key deliverables, status items, and program development. (clients, J3 team members, media owners, and partner agencies)
  • Provide Activation POV when presenting to clients/agencies
  • Manage client/partner meetings
    • Provide agenda
    • Lead meeting, act as owner/key “point person”
    • Organize materials for meeting
    • Issue recap/next steps
  • Engage J3 creative director on all creative elements involved in the program


Staff Management

  • Effectively manage team, PTO time & overall workload
  • Evaluate workload to ensure work is distributed to the team to be executed efficiently
  • Lead group, act as mentor & provide creative solutions to team members

Desired Skills and Experience

  • 3-5 years activation experience within a media or marketing agency
  • Candidate should have experience with ideation & execution of cross media/integrated programs 
  • On-set/production experience desired
  • Experience working with talent/celebrity is desired
  • Must have an understanding how talent integrates within sponsorships
  • Bachelor’s Degree required

About this company

Universal McCann

UM (, a division of IPG’s Mediabrands, is a global marketing communications agency that represents some of the world’s leading marketers and strategic thinkers. Our clients include Chrysler, Coca-Cola, ExxonMobil, Johnson & Johnson, L’Oreal, Microsoft and Sony. As part of the Interpublic Group of Companies, UM has 151 offices in 127 countries and employs 3,600 creative thinkers and doers. UM has set out to prove that “Curiosity Works”. A performance driven agency with avid curiosity, enthusiastic collaboration and resolute accountability at its core, UM breeds a culture of curious collaborative thinkers. Yes&, for this reason, UM holds itself to a higher standard where the opportunity to take an idea further is a mandate. UM is consistently ranked as a top-ten global media network. A leader in advanced analytics, UM was named the 2011 “Media Analytics Agency of the Year” by Media Magazine. At the Malaysia Media Awards UM was named Agency of the Year for the second consecutive year. UM was also named Network of the Year at the inaugural Festival of Media Asia.

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