Product Margeting Manager - Cricut Machines

Provo Craft - Greater Salt Lake City Area

Posted 780 days ago
  • Experience
    Mid-Senior level
  • Job function
  • Employment type
  • Industry
    Arts and Crafts
  • Job ID

This is a preview of the Product Margeting Manager - Cricut Machines job at Provo Craft. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

About this job

Job description

We’re looking for a stellar product marketing manager to drive the next generation of Cricut machines. You will have the opportunity to translate the excitement and needs of our consumers into the Cricut product itself, further expanding the growth of our brand. You will play a key role in shaping how we approach bringing new products to market and how we drive penetration of our brand across the craft category.

As a Product Marketing Manager, you’ll be actively involved in defining the machine strategy for the Cricut brand and serve as the primary lead for a line of Cricut machines. You also will be responsible for crafting the product positioning and messaging, ensuring that all marketing executions deliver against this strategy, determining pricing strategy, and partnering sales to ensure seamless retail execution.

You will be expected to provide strategic leadership not only within the department, but also across the broader organization, as you partner with cross functional teams throughout the company to bring your products to market.

You must have 5-10 years of related product marketing experience, an exceptional record of identifying new opportunities, defining innovative products, and leading teams. You should possess a deep knowledge of translating consumer insights into business strategies. This role will demand both tactical and strategic thinking, as well as strong communication and presentation skills.

We are looking for ‘A’ players with a thirst for challenge and a passion for delighting consumers. You should be comfortable working with a high caliber team and be motivated by a fast paced working environment. If you’re interested in breaking new ground in the Digital Home, we want to hear from you!

Desired Skills and Experience

  • Manage the overall performance of a line of Cricut machines, including defining the strategy plan, setting growth targets and managing the portfolio P&L
  • Lead monthly business reviews including analysis of business performance and recommendations for course-corrections and direction going forward
  • Partner with Consumer Insights, Sales and Retailers to identify consumer insights that can be leveraged to set the strategic direction of product line
  • Partner with Product Development, Sales, Customer Service and Operations to bring new products to market through the Phase Gate process and ensure a successful launch
  • Define the total product offering of new product launches including target, positioning, pricing, distribution strategy, packaging and marketing support
  • Recommend pricing for product portfolio and work with Finance, Sales and DTC teams to adjust as business and competitive demands dictate
  • Lead the development of support resources and training for sales, consumers, packaging, manuals, and technical support
  • Partner with Marketing Team to ensure consistent execution of messaging across all marketing vehicles
  • Create and manage external partnerships as necessary to support the product portfolio, including Industrial Design team to create leading-edge designs that deliver upon your vision for the business


  • 5+ years in brand or product management for a CPG, technology or medical device company
  • Bachelor’s Degree in business, marketing or related field ; an MBA is a plus
  • Strong track record of launching innovative products
  • Significant experience with consumer research, including translating consumer needs into product requirements
  • Excellent interpersonal, communication and presentation skills
  • Team player who can play a leadership role on cross-functional teams
  • Proven ability to build relationships and work effectively in team environment
  • Experience with developing sound business recommendations and gaining stakeholder buy-in
  • Decision-making experiences demonstrating appropriate balance between thoughtful research and the need for timeliness
  • Strong attention to detail
  • Strong analytical and creative problem solving skills

Ability to effectively organize, analyze, and present data with solution

About this company

Provo Craft

We are a leading consumer products and technology company that is engaged in helping millions of people express themselves creatively with the Cricut® electronic cutting systems. The Cricut® launched in 2005 and revolutionized the paper crafts industry. Today, millions of people use our products to create projects that range from Greeting Cards, Scrapbooks, home décor, school projects – anything that allows people to capture their memories and share these with their loved ones. In the end what inspires our consumers inspires us. Create More. Live More!

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