Campaign Manager - Marketing Communications Excellence

Paddy Power - Dublin South

Posted 793 days ago
  • Experience
    Mid-Senior level
  • Job function
    Marketing, Advertising, Public Relations
  • Employment type
  • Industry
    Gambling & Casinos, Sports, Information Technology and Services
  • Job ID

This is a preview of the Campaign Manager - Marketing Communications Excellence job at Paddy Power. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

About this job

Job description

Marketing Communications Excellence – Campaign Manager

Function   Paddy Power Online
Reports to Senior Marketing Communications Manager
Location   Dublin

Purpose of Role

The Marketing Communications Excellence Team is a brand new team with Paddy Power.  It is being formed to bring together Marketing Communications experts who will drive forward best practice and excellence in the Marketing communications output for all of Paddy Power online

The Campaign Manager role within the Marketing Communications team and will support Senior Marketing Communications Manager in all aspects of planning, managing and executing the communications plan across multiple business channels.

Key Responsibilities

  • Developing communications plans across multiple online channels and business units
  • Managing the development and delivery of multiple marketing campaigns
  • Managing the relationships between all key stakeholders, including, Channel Marketing Managers and VIP Managers.
  • Leading key meetings with stakeholders, e.g. channel, design, customer analytics teams.
  • Managing the creative process from creating briefs, providing direction on messaging, copy & creative, working with either in-house design or external agencies    
  • Driving creative excellence through all the work
  • Development and continual improvement of the process and procedures for campaign execution, from briefing to the delivery of the final campaign report, to ensure efficiency
  • Managing test and learn programmes in order to optimise marketing campaigns
  • Briefing and interpreting analytics for key marketing campaigns
  • Providing  weekly and monthly updates on campaign performance
  • Management and development of at least one campaign executive

Desired Skills and Experience

Essential Competencies

  • An in-depth understanding of online marketing and communications channels
  • Proven background in campaign management with end to end ownership
  • In-depth understanding of online marketing  and measurement
  • Strong planning and organizational skills
  • Excellent written and verbal communication skills.
  • Innovative/ creative thinker
  • Ability to write copy for multiple channels and products
  • Results driven, highly analytical and strong attention to detail
  • Technically aware, comfortable working with multiple IT systems, databases and programs.
  • Self-motivated, ability to work under pressure and on own initiative.
  • High energy, drive and a sense of fun
  • Enthusiastic and flexible working attitude
  • Ambition and drive are important.

Education & Experience

  • Degree qualified.  A degree in marketing or equivalent would be preferable
  • 3 to 4 work experience in an online company
  • Experience in gaming or sports would be advantageous but not essential
  • A proven track record in managing marketing communications programmes

About this company

Paddy Power

The Company

PaddyPower was founded in 1988 by the merger of three existing Irishhigh-street bookmakers. Since then, it has become one of the UK andIreland’s most successful bookmakers. With a market capitalization ofover €1.6bn, Paddy Power plc is listed on the London and Irish stockexchanges and operates both a retail and an online/telephone division.It provides sports betting services through a chain of licensed bettingoffices, together with online interactive sports betting and gamingservices. Approximately three quarters of Paddy Power’s profits aregenerated online and two thirds of profits are generated outsideIreland. Paddy Power's retail division operates a chain of licensedbetting offices located throughout Ireland and in the UK. The company’sbusiness segments are Online, Irish Retail, UK Retail, Telephone andthe Australian business.

Under CEO, Patrick Kennedy, 2010 wasPaddy Power’s most successful year, delivering a record turnover of€3.8bn and operating profit of €104m. The business has won numerousawards, most recently from Management Today/Accenture:

  • Most admired company in Britain for quality of marketing
  • Most admired company in Britain for capacity to innovate
  • Most admired gaming company

This success is expected to continue and the business sees huge opportunities to grow its share in all of its business segments.

Keyto the company’s success is the belief that it is firmly rooted in theleisure and entertainment space. The business prides itself on itsunconventional and innovative approach to gaming, with the philosophyof making betting a more fun and fairer experience, offering anunparalleled customer experience and being more than simply aboutwinning or losing. Through this strategy, Paddy Power has formed astrong reputation with its customers and has become a household namethat is differentiated from its competitors.

People & Culture

Atthe core of Paddy Power are its people and it feels that its employeesare the driving force of the business. Paddy Power is passionate abouthiring and developing high-potential individuals and giving them fasttrack, long-term careers. It has managed to attract and retain somegreat people.

The company hires more than anything on culturalfit and potential to grow within the business. It actively seeks tomove people cross-functionally in order to grow and develop them intofuture leaders. In order to succeed in Paddy Power you will be bright,down to earth, highly commercial and driven. You will also be a greatleader, able to work cross functionally and interact with people at alllevels of the business.

Paddy Power remains a great successstory in the UK and internationally, and the business is well poised togrow substantially in the foreseeable future. This growth will comefrom the continued expansion into international markets, growth of theonline business (which is currently outstripping its competitors by 50%per year) and the growth of the UK retail business.

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