Account Manager

Genesis Direct Headquarters Tampa, Fl - Tampa/St. Petersburg, Florida Area

Posted 859 days ago
  • Experience
  • Job function
  • Employment type
  • Industry
    Marketing and Advertising
  • Job ID

This is a preview of the Account Manager job at Genesis Direct Headquarters Tampa, Fl. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

About this job

Job description

Position Description:

The role of the Account Manager is to be a highly organized professional who will take the lead in developing strategic direct marketing programs, which consist of integrated direct marketing and database marketing projects, while cultivating and maintaining strong client relationships. Generate new business by analyzing account potential; initiating, developing, and uncovering new revenue opportunities; and recommending new applications and marketing strategies. This position of leadership ensures that the client’s integrated direct marketing solutions are delivered in accordance with client expectations, established quality standards and project budgets – while maintaining a reasonable profit margin for Genesis Direct.


Essential Functions 

  1. Establish and maintain strong client partnerships and alliances at all levels within the client’s organization, building mutual trust and respect with the client. 
  2. Articulate the benefits of integrated direct marketing solutions to clients.
  3. Lead efforts and collaborate with creative team to develop new concepts and efficiently recommend and present ideas to the client.
  4. Seek out and develop new marketing opportunities that serve the client's goals and fit Genesis Direct’s integrated direct marketing solutions capabilities.
  5. Prepare project specifications, collaborate with product development resources, and present recommendations to client.
  6. Identify and analyze opportunities within accounts by studying their current business model, interviewing key client personnel, and evaluating additional needs.
  7. Be proactive consulting with clients on integrated solutions to help maximize effectiveness in the market.
  8. Collaborate with assigned teams, and lead, manage and document the process for strategic integrated direct marketing projects.
  9. Contribute to marketing strategies by evaluating current results; identifying needs to be filled; monitoring competitive products; and analyzing and relaying customer reactions.

Desired Skills and Experience


Bachelor degree  



Five+ years of experience as an Account Manager or Marketing Manager with similar responsibilities.  



  • Demonstrated leadership and project management skills with the ability to formulate, document and implement integrated direct marketing solutions.
  • Formal training or acquired skills in project management.
  • Keen problem-solving and prioritizing abilities.
  • Working knowledge of formulating concepts with an eye for creative.
  • Proficient ability to articulate and consult with clients on database marketing concepts.
  • Self-Motivated drive to take the initiative on assigned projects.



  • Exceptional skills leading and directing meetings and making presentations.
  • Conceptualizing and identifying opportunities that translate into business.
  • Superior written and verbal communication skills.
  • Advanced skills with Microsoft Word, Excel, and Outlook.



About this company

Genesis Direct Headquarters Tampa, Fl

Genesis Direct is a strategic and innovative direct-channel marketer for companies seeking more intimate, connective and profitable relationships with their customers. We apply these same strengths to create programs that help our clients acquire the “right” customers as well.

The integrated solution platform we support includes the initial strategic planning, client service coordination, marketing database build/support, targeted creative development along with the production and execution required. All of these services are housed in our new 58,000 sf.,state-of-art facility located in Tampa. Florida. Our communication platform includes both direct mail production services utilizing the latest imaging/targeting capabilities and an e-mail engine to further compliment the one-to-one touch strategy we build for our clients.

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