Consumer Insights Manager

Sara Lee - Downers Grove, IL

Posted 861 days ago
  • Experience
    Associate
  • Job function
    Marketing
  • Employment type
    Full-time
  • Industry
    Consumer Goods, Food & Beverages
  • Employer job ID
    13493
  • Job ID
    2849504

This is a preview of the Consumer Insights Manager job at Sara Lee. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

About this job

Job description

  • Collect, analyze and synthesize consumer learning to draw insights that lead to specific actions to improve marketing productivity and overall business performance .
  • Develop research plans and project proposals.
  • Execute Primary Research in support of the Ball Park, State Fair, and Sara Lee Sweet Goods businesses, including: linkli
    • Target consumer and need state segmentation, profiling, and immersion
    • Category landscape and A&U
    • Concept/Product development and validation, simulated and live test markets
    • Packaging development
    • Brand positioning development, communication development & validation, and brand equity tracking
    • Marketing activity effectiveness and ROI
  • Leverage secondary research, including:
    • Syndicated scanner and panel data
    • Cultural/Lifestyle trends, eating trends and food industry reports
  • Work in cross-functional brand teams and provide strategic partnership with Marketing, R&D, Sales, on-site suppliers, ad agencies, and creative services.
  • Manage external suppliers to execute research projects efficiently.
  • Effectively manage consumer insights budget.
  • Communicate consumer insights in a clear and concise manner.
  • Develop and enhance Consumer Insights standards and procedures for use company wide.

Qualifications:
  • Bachelor's Degree in Marketing Research or related field required, Master's Degree preferred.
  • 4-8 years of relevant experience, preferably at client-side, branded, consumer-packaged-goods company, or combination of supplier-side and client-side experience. Food industry experience a plus.
  • Demonstrated success in leveraging consumer insights to drive business results.
  • Must be able to develop objective point-of-view, be seen as strategic thought leader on team, and build constructive rapport with internal clients and outside research suppliers.
  • Excellent planning and project management skills.
  • Strong knowledge of marketing and market research fundamentals including experimental design, and statistics.
  • A highly motivated leader, eager to learn, with the ability to devise an effective solution in unstructured situations.
Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world's best-loved and leading portfolios with its innovative and trusted food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Sara Lee and Senseo. Collectively, our brands generate nearly billion in annual net sales from continuing operations. Sara Lee has approximately 20,000 employees in its continuing operations worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands. At Sara Lee, we believe that careers are as unique as individuals. That's why we offer employment opportunities that give you ownership of your career. With the resources of a global corporation and direct responsibility to make it happen, you can be confident that you'll always be able to perform your best and be recognized for it. At Sara Lee, the difference is you. The Sara Lee compensation program is designed to provide you with comprehensive, flexible benefits that enable you to select those features that best fit your needs. Our benefits include, but are not limited to: medical, prescription drug, dental, vision, life, short and long term disability, retirement plans, and tuition reimbursement. An Equal Opportunity / Affirmative Action Employer

About this company

Sara Lee

Walt Disney Animation Studios creates feature length animated motion pictures which combine the best in artistry and storytelling with cutting-edge technology to bring wonderful new characters and adventures to the big screen for audiences around the world.





We're currently hiring for upcoming projects at our Burbank, CA studio.





Openings include:





FX Artists/TDs


Lighters


Shading/Lighting Pipeline TDs


Software Engineer, Animation Research Library


Software Engineer, Production Engineering


Sr S/W Engineer, Applications and UI


Sr S/W Engineer, Tools, Builds and Environments


Sr S/W Engineer, Look & Render Technology


Systems Administrator, Core Services





Visit www.disneyanimation.com or follow us at http://twitter.com/WaltDisneyAnim for the latest news, openings, and more!
Specialties


Animation,
Visual Effects

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