PR/Socia Media Director

Provo Craft - Greater Salt Lake City Area

Posted 898 days ago
  • Experience
    Mid-Senior level
  • Job function
    Marketing
  • Employment type
    Full-time
  • Industry
    Electrical/Electronic Manufacturing, Arts and Crafts
  • Job ID
    2803976

This is a preview of the PR/Socia Media Director job at Provo Craft. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

About this job

Job description

The PR & Social Media Director is responsible for developing the company’s PR & social media strategy and managing the execution across online vehicles.  This person will work with the brand marketing and other cross-functional teams to ensure that the social media plan is fully integrated into other consumer programs. The PR & Social Media Director is responsible for ensuring that a consistent brand voice and tone is executed all across all social media communications. In addition, the PR & Social Media Director is responsible for managing a team for executing the strategy across vehicles

Desired Skills and Experience

  • Serve as brand advocate for developing a strong and ongoing relationship with consumers
  • Develop company PR & social media strategy and supporting content calendar, coordinating with key stakeholders across the company
  • Lead the adoption of social media into the corporate culture, ensuring that relevant social media techniques are leveraged to support all of the company’s products
  • Manage social media campaigns and day-to-day activities of the team
  • Develop strategy for monthly analytics tracking and ensure proper execution
  • Maintain up-to-date knowledge of on all new and developing social media tools and trends; ensure that the company strategy incorporates the latest opportunities for consumer engagement
  • Provide recommendations to Product Development, Marketing, Sales and Customer Service teams based on insights gathered from social media monitoring
  • Secure features with industry influencers including bloggers, writers, editorialists

Requirements:

  • 7+ years of marketing, public relations and corporate communications experience including at least 3 years specifically related to social media marketing
  • 2+ years of team management experience
  • Passionate social media expert: in-depth knowledge and understanding of social media platforms and their respective participants, and how they can be deployed in different situations
  • Effective people management skills
  • Strong project management and organizational skills
  • Team player with strong communication and interpersonal skills
  • Excellent writer
  • Ability to think creatively and analytically, turning insights into actionable recommendations
  • Bachelor’s degree required, MBA is a plus

About this company

Provo Craft

Provo Craft and Novelty, Inc. engages in manufacturing, importing, and retailing craft and hobby products. The company offers albums, craft embellishments, craft paper, and craft stickers, as well as cutting tools, scrap booking, needle crafts, tools, and décor solutions. It sells its products through craft and hobby stores. Provo Craft and Novelty, Inc. was founded in 1962 and is based in South Jordan, Utah (Great Salt Lake City).

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This is a preview of the PR/Socia Media Director job at Provo Craft. To view the full job listing, join LinkedIn - its free!Join LinkedIn - its free!

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