Sr. Field Marketing Manager

Philips - Andover, US-MA

Posted 916 days ago
  • Experience
  • Job function
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  • Industry
    Health, Wellness and Fitness
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Job description

Field Marketing Manager 5 – Patient Monitoring IT Interoperability
Responsible for All wireless, networking, and interoperability solution components for Patient Monitoring

· Act as North American upstream and downstream marketing expert on wireless, networking, and interoperability solutions within the healthcare sector.
· Expert on current and emerging technologies
· Identify Philips specific strengths and weaknesses within competitive environments
· Create marketing tools and training to educate sales team on an ongoing basis
· Develop Value Proposition House for Philips solutions
  • Actively participate in the management of third party vendor relationships and channel partners.
  • Establish strong, sustainable and effective working relationships across all relevant functional teams with a goal of fully understanding customer needs, market dynamics, emerging technologies, market segmentation, and opportunities and the successful implementation of marketing strategies and tactics. Identify, form and manage key stakeholders to drive business objectives i.e. product management, product marketing, sales management, support marketing.
  • Provide direction to PMG and Field Marketing Managers for product and market development purposes. Consult with team to drive informed decisions and strategies with regard to wireless, networking, and interoperability solutions.
  • Establish pricing strategies for new or existing products. Review Philips solution pricing (price changes and new product introductions). Make recommendations accordingly

  • Tradeshow management and attendance. Consult with team to drive communication of Philips key differentiators. Attend relevant tradeshows to
    • 1. Train tradeshow team
    • 2. Meet with industry consultants and technology leaders
    • 3. Assess competitive landscape
    • 4. Attend session on emerging technologies for market-in to Philips. Maintain expert level of knowledge for GSSNA noting differences for Canada and US. Maintain a list of key accounts. Analyze segment and quality opportunities within GSSNA. Frequent communication with marketing and sales teams, product management, and services.

  • Win/Loss Analysis and Big Deal Management. Interact with the sales team to support key “Must Win” deals. Analyze wins and losses and communicate key findings to the team. Identify short and long-term challenges within GSSNA.

  • Prepare presentations. Analyze current market and Philips positioning in relation to key competitors. Identify Top 4 market forces to determine future direction and opportunity. Identify top 5 differentiators in the context of the solution set and relative to an interoperability/IT focus and develop key presentation for training and delivery to GSSNA sales, marketing and BU. Develop key solution sales messages.

  • Drive continued communication downstream. Identify solution training strategy for the field. Own the design and delivery process. Develop training materials for assigned technologies and solutions.

  • Work with Solution Architects to provide approved, standard training for SA's on PMS, M&M and IBE technical detail as it relates to Patient Monitoring. Deliver within budget and key measures.

  • Serve as product and market strategist and solutions expert for large volume dollar deals.

  • Manage discount envelope and channels to maximize margin.
Provide RFP support.

  • Support/Manage customer visits to (CVC and external).

  • Develop programs to address market drivers and competitive issues both globally and for your specific focus.
  • Develop marketing and sales programs to grow patient monitoring business and market share within GSSNA.
  • Develop and implement creative marketing programs with cross divisional and functional teams to maximize sales offering.

Candidate profile:

  • Demonstrated experience and success with development of marketing strategies.
  • Demonstrated experience and success with developing and executing marketing plans. (e.g. planning and executing campaigns, improving brand awareness and preference).·
  • At least 7-10 years of experience in marketing, product management or a related function in the medical device and diagnostic industry, or healthcare IT industry.
  • Experience with Healthcare informatics solutions is a must.

  • Solid understanding of clinical applications, information systems, technologies and trends in the healthcare environment, specifically related to wireless technology, networking, and interoperability from bedside to EMR and beyond.
  • A self motivated, team player with extensive experience and proven ability to take initiative, follow up in a timely manner and work collaboratively with cross-functional teams and a matrix organizational structure.
  • Proven ability to build and maintain effective working relationships across functions and organizations, including customers and key vendors
  • Excellent communication skills and strong abilities interfacing with senior management, both internally and externally
  • Demonstrated analytical skills and attention to detail.·
  • Bachelors degree in a clinical, business or technical field is required. An advanced degree such as an MBA is preferred.


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