LinkedInZunaid Khan

Zunaid Khan

Director, Product at Hardboot Communications Inc.

Toronto, Canada Area
  1. Innohub Inc,
  2. The Sizwe Collective,
  1. Carleton University
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Carleton University

Carleton University

Electrical Engineering

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An accomplished digital professional with a proven track record in developing and building digital related businesses. Career history reflects extensive experience in three main business functions: Product Development & Management, Digital Marketing and Business Development. Currently Director, Product at Hardboot Inc.
Specialties: Digital Strategy, Product Management, Business Development, Programmatic buying & selling.
Proficient in the use of: OAS, DFP, WebTrends, Site Catalyst, Comscore Media Metrix, Evaliant, Salesforce, Google Analytics, Google Adwords & Adsense, Basecamp, Salesforce, Hootsuite, Quantcast, MS Office, MS Project, Visio, SugarCRM, Buffer App, HTML and Swyvel.


Director, Product

Hardboot Communications Inc.
– Present (11 months)Toronto, Canada Area

Product lead for Hardboot and associated products. Managing product development lifecycle and product roadmap. Business planning. Supporting sales to scale our products.


Innohub Inc
(8 months)Toronto, Canada Area

Providing advice on product strategy and business development for
Uplette allows brands and advertisers to deliver highly personalized, context-aware and dynamic mobile landing pages directly to any device using any communication technology – mobile ads, QR, SMS, NFC, Smart images, iBeacon, Low Energy Bluetooth (LEB), etc.


The Sizwe Collective
(2 years 1 month)Toronto, Canada Area

Technology consulting practice, services include advertising technology strategy, sourcing & implementation; digital marketing, product management and business development.
Clients include: Kobo Inc, produced research report on building a digital advertising business and assisted marketing department in leveraging RTB (Real Time Bidding) advertising ecosystem for user acquisition; Native Touch & CRS Networks, business development services; AD Rewards, RTB ecosystem report;, DFP SM advertising server deployment, advertising trafficking services and advertising sales; Hardboot Communications, business development and product management services.
Additional clients include Marsala Capital & CanMedia Planning.

Technology Startup Columnist
(1 year 1 month)Toronto, Canada Area

A monthly column on technology startups and the issues they face in building out their businesses.


Kobo Inc.
(2 months)Toronto, Canada Area

30 day consulting engagement to research and report on ancillary revenue streams.

Vice President, Business Development and Sales

Shiny Ads
(1 year 2 months)Toronto, Canada Area

Drive revenue growth through direct & indirect sales.
Establish and manage technology partnerships.
Closed deals with CBS Interactive, Unanimis, Wikia, CBC, Mediative, Source Interlink, Trendhunter and IGN.
Established relationships with Google, 24/7 Real Media, ADTECH, OpenX, Adzerk and AppNexus.
Work with CEO on product strategy to access new lines of business., including ties into DSP platforms.

Board Member

AIDS Committee of Toronto
(4 months)

Director, Product Management

(9 months)Toronto, Canada Area

Manage a team of product managers for English & French portals based in Toronto & Montreal.
P&L responsibility.
Develop product & pricing strategies.
Manage internal relationships with Sales, Ad Operations, Editorial, Legal, IT & Digital Media Technology Product Group.
Audience acquisition through developing & managing relationships with advertising partners.
Content acquisition & distribution.
Technology platform & tool evaluation.
Brand Strategy.
Social Media Strategy.

Director, Strategic Alliances

(2 years 3 months)

Develop and manage content & advertising partnerships

Director of Technology Sales

24/7 Real Media Inc
(1 year 7 months)

Member of North American technology sales team. Responsible for Canadian region and assisting US team in various markets.


The Sizwe Collective
(5 months)

Providing business development, sales and ad operations support, and market intelligence services to media companies and advertising agencies.

National Account Manager

Standard Interactive
(1 year 3 months)

Drive interactive revenue through online and offline national promotion and marketing
opportunities including private label (white label) radio, content sponsorship, multi-media ad buys, podcasting, content production, online audio and video ads, rich media creative and more.
Assist interactive marketing and online ad operations. Lead web analytics efforts.
Generated $1.5 Million in revenue to date.

Interactive Sales & Marketing Manager

Now Magazine
(1 year 1 month)

Strengthen NOW's brand in the new media marketplace to achieve audience and ad revenue growth. Keys areas of responsibility include online business development, ad sales growth, ad operations, web analytics,relationship building and brand awareness.

Managing Partner

The Sizwe Collective
(8 months)

The Sizwe Collective is a technology consulting practice.
Our mandate is to assist businesses to source, plan and implement effective technology outsourcing initiatives. We do so by providing the following services:

· Strategic analysis and sourcing.
· Disaster recovery planning.
· IT Security services.

Channel manager

CanXCentral Inc
(2 years 1 month)

Establishing and managing channels. Achieve strategic and financial targets as set forth in the company’s business plan.

Established channel agreements with Allstream (AT&T Canada), Telus, WorldCom Canada, Radiant Communications, Fusepoint Managed Services, IBM Canada, Sprint Canada, Savvis, Qwest, Bell Nexxia, Rogers, Shaw, Eastlink, Cogeco, Persona Communications, Peer 1 Networks and various other telecommunications service providers.
Established relationships with all the major cable Internet providers in Canada, in order to provision service for Rogers’s corporate clients on behalf of Rogers, as well as providing Rogers with a centralized billing service for these clients.

Manager, Channel Development

Oceanlake Commerce Inc
(2 years 2 months)

Business and channel development, including the development of the channel strategy.
Managing channel relationships leading to sales.

Established relationships with Verisign, HP, Intel, Cisco, Trintech, Toshiba, Research in Motion, Nokia, Motorola, Voice Genie,, Ericsson and various other hardware & software companies.

Senior Product Marketing Manager, Data Center Services

PSINet Limited
(1 year 8 months)

Product development and marketing of PSINet’s data centre services product line, which includes collocation, dedicated hosting, web development, multimedia, e-commerce and application services.
Channel development and management with third party vendors to generate sales. Assist National Accounts team with acquisition of major accounts.

Established relationships with Onyx Computers, Arqana Technologies, Daedalian Systems, HP, Sun Microsystems, Verisign, Paymentech, Oven, Cyberplex, Bluespark and various other web developers & system integrators.
Through these relationships and working with the National Accounts team I increase the percentage of overall sales generated by the data centre services product line from 2% to 12% in the first quarter of being in this position.

Operations Manager, New Media

Where Magazines
(1 year)

Day to day operations management of the new media department

Volunteer Experience & Causes

Opportunities Zunaid is looking for:

  • Joining a nonprofit board

Causes Zunaid cares about:

  • Animal Welfare
  • Economic Empowerment
  • Environment
  • Human Rights
  • Science and Technology

Organizations Zunaid supports:


  • New Business Development
  • Business Strategy
  • Online Advertising
  • Digital Marketing
  • Google Adwords
  • Search
  • Ad Serving
  • Digital Strategy
  • Web Analytics
  • Mobile Marketing
  • Interactive Marketing
  • Online Marketing
  • Social Media Marketing
  • Digital Media
  • Mobile Advertising
  • Advertising Sales
  • Strategic Partnerships
  • Social Networking
  • E-commerce
  • Behavioral Targeting
  • Online Sales
  • Product Marketing
  • Marketing Strategy
  • Product Strategy
  • Product Management
  • Entrepreneur
  • Advertising
  • Ad Networks
  • Search Advertising
  • Online Lead Generation
  • Content Strategy
  • Mobile Strategy
  • Client Services
  • comScore
  • Advertising Operations
  • Ad Exchanges
  • Display Advertising
  • Content Management
  • SaaS
  • Start-ups
  • Sales Management
  • RTB
  • Demand Side Platform
  • SSP
  • Programmatic
  • Audience Development
  • Sales
  • CRM
  • User Experience
  • See 35+  See less


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