
Chief Operating Officer at Al Dahana Free Zone
Saudi Arabia

Chief Operating Officer at Al Dahana Free Zone
Saudi Arabia
23 years of experience in General Managment, Marketing, Sales, Operations and Finance and Strategy.
Trained as an accountant, worked in audit, consulting and MIS roles in the early part of the carreer. Moved to treasury and later to business development before moving to operation (automobile) in the mid career. Did a 4 year stint in the Private Equity before returning back to my first love i.e Auto Industry. Took different poistion as Head of Sales, Head of Marketing and then Head of Business Unit before moving to the Corporate Office as the "Chief Strategy Officer".
Left ALJ Group (Toyota Saudi Arabia) after working with the Group for 15 years and 2 months to join Nissan Gulf Free Zone. Currently responsible for Saudi Market as well the incharge for Corporate & Product Planning
Marketing, Supply Chain, Product Positioning, Negotiation, Business Planning, Strategy and performance managment.
(Automotive industry)
November 2008 — Present (9 months)
A Joint Venture between Nissan Motor Limited (Japan) and AlDahana FZCO. Nissan Gulf Free Zone (NGF) is a regional HQ for 4 GCC market i.e Saudi Arabia, Bahrain, Kuwait and Abu Dhabi. NGF is also responsible for F&I, CPO and Accessories for all MENA markets.
(Investment Management industry)
October 2008 — Present (10 months)
(Automotive industry)
March 2008 — September 2008 (7 months)
(Privately Held; 10,001 or more employees; Automotive industry)
2007 — 2008 (1 year)
Head of Business Unit involved in Development and Sales of Toyota Accessories and Conversion.
(Privately Held; 10,001 or more employees; Automotive industry)
2004 — 2007 (3 years)
Head of Marketing and Sales for Toyota, Daihtasu, Industrial Equipment. Responsibility include Brand development, Positioning, Pricing, New Product Development, Supply Chain for auto in Saudi Arabia.
(Privately Held; 10,001 or more employees; Automotive industry)
2002 — 2004 (2 years)
Overall responsibity for retail and fleet sales for the ALJ owned dealerships including the supply chain for the retail operation.
(Privately Held; 1-10 employees; Investment Management industry)
2001 — 2002 (1 year)
Miami, USA
Responsible for Private Equity Portfolio for North America
(Privately Held; 51-200 employees; Venture Capital & Private Equity industry)
1999 — 2001 (2 years)
Vancouver Canada
Manage technology Incubulator and helped start several startup companies manily in the area of lasers and wireless communication.
(Privately Held; 1001-5000 employees; Automotive industry)
1993 — 1999 (6 years)
(Partnership; 10,001 or more employees; DTT; Accounting industry)
1990 — 1993 (3 years)
Jeddah Office
(Partnership; 10,001 or more employees; PWC; Accounting industry)
1985 — 1990 (5 years)
Karachi Office
ACA , Finance and Business , 1985 — 1990
ACMA , Cost and Managament accounting , 1985 — 1989
BSC , Statistics , 1982 — 1985
Inter , Pre engineering , 1980 — 1982
Matric , Science , 1971 — 1980