Manager of Influencer Relations
Ontario, Canada
- Current
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- Manager of Influencer Relations at Syncapse
- Blogger at MediumandtheMessage.com
- Past
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- Social Media Analyst at Social Media Group
- Web Strategist at Canadian Public Relations Society, Hamilton
- Sub-Committee Newsletter Chair at Canadian Public Relations Society, Hamilton
- Recognition and Events Coordinator at Niagara Casinos
- Table Games Dealer / Supervisor at Niagara Casinos
- Communications Intern at Region of Niagara
- Education
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- Niagara College
- Brock University
- Brock University
- Recommended
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5 people have recommended Zoe - Connections
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144
connections
- Industry
- Marketing and Advertising
- Websites
Zoe Siskos’s Summary
Zoë specializes in building relationships and facilitating memorable and engaging experiences for digital influencers. Her passion and enthusiasm for social media lend to her creative ability to actively manage brands from both client and consumer perspectives.
Her past experience includes developing and executing social media strategies for Research in Motion (BlackBerry), Ford Motor Company, SAP, Canadian Tire, Parks Canada and the Canadian Public Relations Society.
In her current role as Manager, Influencer Relations at Syncapse, Zoë is responsible for monitoring and analyzing influencer conversations and behaviors in order to identify and deliver the best possible business intelligence. She is a brand ambassador in the truest form.
When Zoë isn’t engaged in social media, you’ll find her enjoying a cold pint in her favorite pub and sharing laughs with her husband and friends.
Zoe Siskos’s Specialties:
Social Media
Relationship Building
Grammar Enthusiast
Prankster
Zoe Siskos’s Experience
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Manager of Influencer Relations
Syncapse
(Privately Held; Internet industry)
June 2009 — Present (6 months)
At Syncapse, I am responsible for monitoring and analyzing influencer conversations and behaviors in order to identify and deliver the best possible business intelligence. I am a brand ambassador in the truest form.
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Blogger
MediumandtheMessage.com
(Marketing and Advertising industry)
2003 — Present (6 years )
This is my personal blog where I update on...well...whatever I want. You know....it IS my blog.
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Social Media Analyst
Social Media Group
(Privately Held; Online Media industry)
December 2007 — May 2009 (1 year 6 months)
I make it my business to read and get to know bloggers and other content producers, making sure they’re invited to client events and included in programs that are of interest to them. My role is a perfect blend of my own blogging experience and my education and work in communications.
I build relationships; I don't pitch stories. -
Web Strategist
Canadian Public Relations Society, Hamilton
(Public Relations and Communications industry)
December 2007 — May 2009 (1 year 6 months)
I have a long standing relationship with the CPRS that started as a student member and contributor to the newsletter. I was recently asked to volunteer as the web strategist to refine web communications and the organizations use of social media.
After performing a communications audit on the current web model I identified six areas of improvements; each area has been assigned a measurable goal that aligns to the overall CPRS strategy.
After presenting my strategy and gaining Board approval, my aim is to complete the first tier of the plan by March 1, 2009.
I will work closely with web co-ordinator and the Board to ensure key messages and organizational goals are being met. -
Sub-Committee Newsletter Chair
Canadian Public Relations Society, Hamilton
(Public Relations and Communications industry)
December 2007 — December 2008 (1 year 1 month)
* Worked with the Newsletter Chair to redesign look, co-ordinate volunteers, edit, co-ordinate with web master for online and offline content.
* Started as a writer/editor (Editing, proofreading, writing profiles, synthesizing news releases, reporting on events) in December 2005. -
Recognition and Events Coordinator
Niagara Casinos
(Hospitality industry)
January 2007 — December 2007 (1 year )
I co-ordinated events and implemented communication strategies for all employee programs, which included the Awards Gala, Summer Picnic, Charity Drives, Volunteer Luncheon and festive events.
In addition to the events, I promoted the Recognition Program, which awards 16 Associates monthly. This involved working with nominators, extensive file checks, committee meetings, surprise presentations and a monthly brunch to honour recipients of the awards.
The biggest event of the year, Star Gala, recognizes the achievements of 500+ of our Associates. The year I worked it, the theme was Swinging with the Stars, which incorporated an old Hollywood, night-at-the-Oscars ambiance.
One of my biggest accomplishments was independently co-ordinating the commemorative program for this event. I liaised with various vendors to produce a 28 page booklet to honour the past year’s recognition program, which was distributed to all of the President, the Executive Committee and the employees. -
Table Games Dealer / Supervisor
Niagara Casinos
(Hospitality industry)
May 2004 — January 2007 (2 years 9 months)
* Dealt and supervised games in fast paced, high pressured environment: Craps, Blackjack, Texas Hold ‘Em Poker while providing world-class customer service and maintaining integrity of gaming aspects.
* Managed up to 14 Texas Hold 'Em Cash games and 2 satellite tables for the World Poker Tour™.
* Maintained integrity as it pertained to sensitivities relating to cultural, racial and financial diversities. -
Communications Intern
Region of Niagara
(Public Relations and Communications industry)
April 2005 — May 2005 (2 months)
* Assisted with public relations activities: Media conferences, media advisories and releases, maintenance of media lists and media kit preparation.
* Coordinated media conference to launch a Regional Public Works campaign, Smart Gardening, designed to increase awareness and popularity of organizations reputation.
* Developed and implemented communications strategies/campaigns to effectively communicate appropriate marketing messages.
Zoe Siskos’s Education
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Niagara College
Graduate Certificate , Public Relations , 2005 — 2006
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Brock University
BA (hons) , Health Sciences , 1999 — 2003
* Insight into public health issues and developed skills in health promotion and program evaluation.
* Viewed topics such as nutrition, sexuality, gender, and aging from a community health perspective. -
Brock University
Additional Information
Zoe Siskos’s Websites:
Zoe Siskos’s Interests:
Reading, trying new things, cooking, travel and video games
Zoe Siskos’s Groups:
Canadian Public Relations Society (CPRS), Public Relations Society of America (PRSA), Toronto Girl Geek
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Public Relations Society of America (PRSA National) -
Girl Geek Dinners -
Canadian Public Relations Society (CPRS) *For Members Only. -
PR News Group
Zoe Siskos’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
