Digital Marketing Manager at Cisco - experienced B2C/B2B marketer with over 12 years digital project exposure.
Twickenham, United Kingdom
- Current
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- Digital Marketing Manager - Europe at Cisco
- Past
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- Web Marketing Manager at Dialogic Corporation
- Web Marketing Manager at Eicon Networks
- Website Development Manager at The Chartered Institute of Marketing
- Research Support Executive (Website Co-ordinator) at Hyundai Car (UK) Ltd
- Marketing Support Assistant at Saab Great Britain Ltd
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Zoe Sands’s Summary
An experienced Digital Marketing Manager since 1997 with PRINCE2 practitioner status, during this period I have successfully launched many new online initiatives for Cisco, Dialogic, the Chartered Institute of Marketing (CIM) and Hyundai, including content managed and e-commerce based websites. I've experienced International exposure running projects across Europe, US, APAC. My solid project management and business process modelling along with my online marketing skills enable me to manage and deliver projects on time, on budget and on brand.
My approach is to create an environment where those around me share my passion for the Internet and the opportunities it presents. Sharing my knowledge, championing and communicating the benefits of Web 2.0 capabilities enhances both the user experience and offers additional online communication channels for organisations I work for.
Zoe Sands’s Specialties:
PRINCE2 Practitioner - project management. Emarketing - management and creation of email and SMS campaigns. Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) campaigns. Website creation and development and the introduction of content mangement systems (CMS) including workflow management. Web 2.0 - creation of blogs, RSS feeds, podcasts, chat online (messenger applications) and Twitter. Mobile websites, Mobile Marketing and Mobile SEM. Web Analytics and Visual Identity creation.
Zoe Sands’s Experience
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Digital Marketing Manager - Europe
Cisco
(Public Company; CSCO; Computer Networking industry)
September 2007 — Present (2 years 4 months)
A UK based role with responsibility for European online strategy and planning including the rollout of various web 2.0 innovation projects (RSS Feeds, Social Media, Click to Chat and Mobile website/marketing, Online Display and Search Engine Marketing). Key achievement; successfully completed the full European rollout of chat online to 20 countries in 13 languages. This application has now become an important demand generation tool for Cisco.
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Web Marketing Manager
Dialogic Corporation
(Privately Held; 501-1000 employees; Telecommunications industry)
October 2006 — March 2007 (6 months)
Formerly known as Eicon Networks Corporation, total service 4 years and 3 months. A UK based role with responsibility for Worldwide online strategy and planning. Key achievements; as part of the Intel Media and Signalling business acquisition, I successfully lead the migration of the telecoms web content into the new Dialogic website structure. Instigated the RFP process and appointed a Global Search Agency to provide advanced knowledge and skills for the current SEO and SEM programmes. My final project for Dialogic was the execution of a new global online visual identity and guidelines.
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Web Marketing Manager
Eicon Networks
(Privately Held; 201-500 employees; EIC; Telecommunications industry)
January 2003 — October 2006 (3 years 10 months)
A UK based role with responsibility for Worldwide online strategy and planning. During my time I initiated the development of Eicon's online best practices and standards. Developed an SEO progamme which increased indexed pages by over 300%. Internally managed all multi-lingual SEM campaigns. Lead the redeign refresh and instigated a streamlining programme to optimise Eicon's regional websites reducing content mangement time in the field.
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Website Development Manager
The Chartered Institute of Marketing
(Non-Profit Organization Management industry)
December 1999 — December 2002 (3 years 1 month)
A UK management role, I was responsible for the e-centre project, CIM's largest financial investment ever at £1.5 million. This involved the launch and development of a completely new look and feel (design is still in existence today), content management system, creation of many new online tools (personalisation) and finally the creation of a new e-commerce engine using WorldPay.
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Research Support Executive (Website Co-ordinator)
Hyundai Car (UK) Ltd
(Automotive industry)
June 1997 — December 1999 (2 years 7 months)
A UK based role providing full market and product analysis to evaluate product and price positioning for the product management team in the UK. Launched Hyundai's first UK website in 1997, then managed the agency relationship and development of the website until I left the organisation.
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Marketing Support Assistant
Saab Great Britain Ltd
(Automotive industry)
August 1996 — June 1997 (11 months)
A UK based role supporting the events and promotional team for Great Britain. Worked on various activities relating to the 1996 Birmingham International Motor Show.
Additional Information
Zoe Sands’s Websites:
Zoe Sands’s Honors:
Shortlisted GoldenTwits Awards (November 2009)
Cisco "Above and Beyond" Award (August 2009)
Shortlisted for B2B Marketing Awards 2009 - Category 4. Best Use of Search Marketing (Mobile Search) and Category 12. Best Lead Nurturing Initiative (Chat Online)
B2B Marketing Award 2009 Judge (July 2009)
Nominated for a Vibrant Award 2009 (April 2009)
Cisco Mobile Official Honoree for the Mobile Marketplace & Services category in The 13th Webby Awards 2009 (led the European Mobile Programme)
PRINCE2 Qualified and Practitioner (2006)
Hyundai Employee Recognition Award - reducing insurance grouping ratings on the Hyundai Lantra worked closely with Thatcham and Association of British Insurers (1998 -1999)
Xerox Excellence Award for outstanding contribution to Printing Systems Division (1994)
Business Student of the Year (1992)
