
Former SVP Marketing & Partnerships at Bebo/AOL
Greater New York City Area

Former SVP Marketing & Partnerships at Bebo/AOL
Greater New York City Area
My last position was SVP Marketing & Partnerships for AOL's social media and communications businesses, including Bebo, AIM, ICQ, Yedda, Goowy and Socialthing.
I joined AOL through its acquisition of Bebo, where I was responsible for marketing, business development and mobile as well as a member of the executive team that led the negotiations and eventual sale of the company to AOL for $850M. Since joining Bebo in February 2007, we grew our user base from 22M to 50M (with no marketing budget) and pioneered numerous innovations including a new business model for media companies to distribute and monetize their content and a new form of online entertainment, combining original productions with brand sponsorship.
Bebo’s first, and the Internet’s most successful serialized drama, KateModern, was nominated for two BAFTA (the British Oscars) awards and generated over 70 million views. KateModern was followed by Sofia’s Diary, the first online show to cross over to TV in the UK, The Gap Year, the most successful reality show not on TV and The Secret World Of Sam King, the first co-production between Universal Music and a social network. Bebo Originals are all sponsor-funded and have been viewed over 130M times to date.
Before joining Bebo I founded and ran Verve, a boutique management consultancy offering strategic advisory services to leading companies in the US, UK and elsewhere. Verve's client list includes Google, Microsoft, the BBC, RealNetworks and many others.
Before founding Verve!, I was Managing Director at Startup Station Plc; a private equity firm I founded and then sold to a UK public company.
I hold Bachelor's degrees in Psychology and Philosophy from Tel-Aviv University and an MBA in Innovation, Strategy, Information and Technology from the Theseus Institute in France.
In 2007 I published my first book, Nanotales. See http://www.nanotales.net and <http://www.reuters.com/news/video/videoStory?videoId=12994> for more information.
Marketing, business development, partnerships, innovation and creativity, public speaking, breakthrough problem solving, communication, strategy formulation, branding and positioning.
(Public Company; TWX; Internet industry)
May 2008 — July 2009 (1 year 3 months)
During my tenure at AOL we introduced a number of market breakthroughs, including a Social Inbox that aggregates your content, community and communications in one place, a redefinition of the user experience on AIM and ICQ and an innovative platform for socializing third-part websites.
(Internet industry)
2008 — 2009 (1 year )
(Public Company; TWX; Internet industry)
February 2007 — May 2008 (1 year 4 months)
(Management Consulting industry)
April 2001 — February 2007 (5 years 11 months)
(Privately Held; 51-200 employees; Computer & Network Security industry)
May 2003 — September 2005 (2 years 5 months)
I was one of the founding members of Decru's (www.decru.com)EMEA operation and served as its marketing director until it was aqcuired by NetApp for $270M.
(Public Company; 11-50 employees; Venture Capital & Private Equity industry)
August 1999 — April 2001 (1 year 9 months)
Startup Station was an early stage private equity firm, that provided a combination of seed capital and strategic consulting. I founded the company in New York City and sold it to a publicly traded company in London. In the process, I was responsible for raising capital from private and institutional investors, sourcing and making investments, briefing analysts and the press and building a team of 20 investment and consulting professionals.
(Non-Profit; 1-10 employees; Education Management industry)
September 1997 — August 1999 (2 years )
The Institute for Technology and Enterprise is New York's premier management and technology research centre. Funded by Polytechnic University, the Institute develops original research on the disruptive effects new companies have on established businesses. Reported to the Chair of the Management department. As Executive Director, my work involved identifying new trends in the area of management and technology, developing new managerial theories and building a body of knowledge in collaboration with local corporations.
(Privately Held; 51-200 employees; Online Media industry)
January 1995 — September 1996 (1 year 9 months)
(Privately Held; 1-10 employees; Consumer Goods industry)
November 1993 — December 1994 (1 year 2 months)
MBA , Strategy, Innovation, Information and Technology , September 1996 — July 1997
B.A. , Philosophy , September 1993 — August 1996
B.A. , Psychology , September 1993 — August 1996