Zeenat K

Current

• Contextual Advertising - Senior Account Manager at Communicate2
• SEM Specialist at Communicate 2

Education

• Narsee Monjee Institute of Management Studies

Recommended

1 person has recommended Zeenat

Connections

120 connections

Industry

Marketing and Advertising

Websites

• My Company

Zeenat K’s Summary

Hi There ! I'm a digital marketing professional with over 2 yrs of experience in the digital marketing field- online marketing, SEM, SEO, SMO.

Having worked with the best names in the Finance and Insurance sector, my forte lies in the deployment of target specific online marketing strategies with a strong focus on contextual relevancy, profile specifications and cost effectiveness.

Besides my overflowing love for the medium, what moves me most is traveling - without boundaries and expectations :-)

Zeenat K’s Specialties:

GAP certified Professional,
SEM: Search Engine Marketing,
Social Media Marketing,
Online Content targeting,

Zeenat K’s Experience

• Contextual Advertising - Senior Account Manager

  Communicate2

  (Privately Held; Marketing and Advertising industry)

  April 2009 — Present (9 months)

  Profile Scope - Managing Search engine Optimisation (SEO), Paid Search, Web Analytics, Social Media Optimisation (SMO).
  
  Account Management, Account Growth and Complete Account Revenue Responsibility.
  
  Account Performance Review: Target v/s Achieved, Correction strategies, Account COA responsibility.
  
  Web Analytics Review: Analyze metrics like New Visits, Bounce rate, average time spent on site for account optimization.
  
  Conceptualization of new themes for account growth: Online branding campaigns, Assist campaigns for Financial clients.
  
  Online Media Planning: Contextual, Site Targeted and Search Media Planning based on client goals and objectives.
  
  Social Media: Driving internal Social Media strategy - Facebook, Orkut, Linked In and Twitter Account Management.
  
  Also worked on designing agency revenue matrices for financial clients.

• SEM Specialist

  Communicate 2

  (Marketing and Advertising industry)

  2007 — Present (2 years )

Zeenat K’s Education

• Narsee Monjee Institute of Management Studies

  MMS , Marketing , 2001 — 2003

Additional Information

Zeenat K’s Websites:

• My Company