
CEO/Director of Qualitative Research, Zebra Research
Sydney Area, Australia

CEO/Director of Qualitative Research, Zebra Research
Sydney Area, Australia
All things qualitative; on and offline research methodologies.
(Market Research industry)
January 2001 — Present (8 years 11 months)
Qualitative Specialists.
True innovation is not a technique, it's a thought process.
(Public Company; Market Research industry)
1999 — 2000 (1 year )
One of the founding 3 members of the Advanced Qualitative Team. Oh what heady days... : P
(Market Research industry)
1997 — 1999 (2 years )
Focus on brand and advertising research.
(Research industry)
1995 — 1995 (less than a year)
Working with Dr Robert Waldersee; conducting literature reviews, primary research analysis, developing survey analysis manuals etc.
(Public Company; 1001-5000 employees; Music industry)
1986 — 1987 (1 year )
My very first job - if you don't count McDonalds. Coordinating all aspects of pre-production: everything before the label hit the record. For the record, it was all vinyl in those days.
MBA , 1995 — 1996
B. Soc Sci , Social Science and Policy, Psychology , 1991 — 1993
Qualitative research! And evolving attitudes and behaviours around Web 2.0, and beyond.
AMSRS, AMI, AIMIA