Zainab Jamal

Current

• Research Scientist at HP Labs
• Marketing Consultant at Give Foundation Inc.

Past

• Marketing Manager at Talisma Corporation
• Product Manager at go4i.com (Hindustan Times Group)
• Senior Executive - Resource Generation at CRY - Child Relief and You

1 more...

Education

• University of California, Los Angeles - The Anderson School of Management
• Indian Institute of Management, Ahmedabad
• Delhi School of Economics - Delhi University

Connections

109 connections

Industry

Research

Zainab Jamal’s Summary

Currently I am a research scientist in HP Labs. My area of focus is marketing analytics and customer behavior modeling.

I completed my PhD in marketing from UCLA Anderson Business School in 2006. My area of research at UCLA has been in empirical modeling and has looked at developing models to improve the diagnosis and prediction of customer retention (customer churn) rates at an individual level for an Internet website and for a direct-to-home satellite TV provider.

Prior to joining the PhD program at UCLA, I worked for nearly 4 years in brands and product development for companies in India (GlaxoSmithKlineBeecham, go4i.com and CRY) after completing my MBA from Indian Institute of Management at Ahmedabad (IIMA) and Masters in Economics from Delhi School of Economics.

I would like to continue doing research in the marketing area using empirical models.

Additional Information

Zainab Jamal’s Interests:

Ran the Silicon Valley Marathon in 2008

Zainab Jamal’s Honors:

•HP eAward for outstanding efforts in March 2008 and October 2008
•Won the Customer Lifetime Value and Equity Modeling Competition 2008 organized by DMA in October 2008
•Honorable mention and invitation to attend HP’s internal conference, TechCon08 held in Boston in May 2008.
•Marketing Science Doctoral Consortium Fellow, Emory University, June 2005
•Marketing Science Doctoral Consortium Fellow, Erasmus University, June 2004
•Entertainment Management Research Grant, 2003 (UCLA Center for Communication Policy and Entertainment/Media)
•Merit Scholarship of the Delhi School of Economics, Delhi University, July 1994