Zainab Jamal

Current

• Member Technical Staff at HP Labs
• Marketing Consultant at Give Foundation Inc.

Past

• Marketing Manager at Talisma Corporation
• Product Manager at go4i.com (Hindustan Times Group)
• Senior Executive - Resource Generation at CRY - Child Relief and You

1 more...

Education

• University of California, Los Angeles - The Anderson School of Management
• Indian Institute of Management, Ahmedabad
• Delhi School of Economics - Delhi University

Connections

81 connections

Industry

Research

Zainab Jamal’s Summary

I recently completed my PhD in marketing from UCLA Anderson Business School. My area of research at UCLA has been in empirical modeling and has looked at developing models to improve the diagnosis and prediction of customer retention (customer churn) rates at an individual level for an Internet website and for a direct-to-home satellite TV provider.

Prior to joining the PhD program at UCLA, I worked for nearly 4 years in brands and product development for companies in India (GlaxoSmithKlineBeecham, go4i.com and CRY) after completing my MBA from Indian Institute of Management at Ahmedabad (IIMA) and Masters in Economics from Delhi School of Economics.

Currently, I am working on a research project for a non-profit firm (Give Foundation) to model their donor retention rates. I would like to continue doing research in the marketing area using empirical models.

Additional Information

Zainab Jamal’s Honors:

- Marketing Science Doctoral Consortium Fellow, Emory University, June 2005
- Marketing Science Doctoral Consortium Fellow, Erasmus University, June 2004
- Entertainment Management Research Grant, 2003 (UCLA Center for Communication Policy and Entertainment/Media)
- Merit Scholarship of the Delhi School of Economics, Delhi University, July 1994