Director, General Manager at Re-Creation Health Club Brighton East
Melbourne Area, Australia
- Current
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- Director, General Manager at Re-Creation Health Club Brighton East
- Director at REDelicious Business Development Consulting
- Owner at REDelicious (Self-employed)
- Past
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- General Manager at The Ideas Group
- Education
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- Exponential Internet & Business Mastery Course
- Seneca College of Applied Arts and Technology
- Recommended
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4 people have recommended Mike - Connections
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38
connections
- Industry
- Marketing and Advertising
- Websites
Mike Zadorozniak’s Summary
Hi my name is Michael Zadorozniak and I've made a career out of working with businesses between $5m to $100m to help them become "GO TO" brands.
In just over ten years REDelicious has established itself as one of the country’s leading management, marketing & business development consultancies.
We work with Retailers, Manufactures, Importers and Professional Services companies to make more sales and more profits by showing them what they're doing wrong and then by teaching them what to do right. Think of it this way - we SEED companies with ripe IDEAS, NURTURE then just right, to finally HARVEST more sales and profits.
* Honours Dip ED in Media and Business Communications Arts
* Working in both multi-national advertising firms and independent creative ‘hot shops’.
Our ethos that ‘nothing happens in business until something gets sold’ is a truism that drives us. We have been featured in trade and business journals and case studied by Monash University Business School.
Career highlights
• A business and marketing career spanning 20 years—Young & Rubicam, Baker Lovick Bates, Rose Communications, Magnum Opus and retail agency The Ideas Group
• Business owner—You, Me and Him Advertising, Total Brand Management Group. Successfully sold in 2003
• Multiple category experience — small businesses, public companies:
Manufacturing, Service, Fashion, Telecommunications, Franchise, Retail, Supermarket, Automotive, Food & FMCG
• Responsible for successes such as Budget Rent a Car—Drives your Dollar Further, Holden Special Vehicles — I just want one!, Angus & Robertson, Captain Snooze, Onga Pumps, George Forman Lean Mean Grilling Machine Australian launch and many others
• Expertise in sales and managment process, systems, marketing, training, business development
Mike Zadorozniak’s Specialties:
Core Business Analysis
Research B2B and B2C
Business & Marketing Planning and implementation
Retail Strategies
Business Model Strategies
Sales Training
Channel Development
Customer Profitability Analysis
CRM
Predictive Marketing Matrix
Product Development
LAM Local Area Marketing programs
Customer Satisfaction Surveys
Online Business Models and Strategies
Online marketing
Online media
Brand Development
Business Workshops
Public Relations
Mike Zadorozniak’s Experience
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Director, General Manager
Re-Creation Health Club Brighton East
(Health, Wellness and Fitness industry)
February 2009 — Present (10 months)
Re-creation Health Club is regarded as the preeminent health club operator in Melbourne. Co-Director Joanne Russell (Director Re-creation Group) is one of the industry’s leading innovators and true pioneers. Re-Creation East Brighton will build on a outstanding facility by adding Re-creations unparallel service and unique programs.
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Director
REDelicious Business Development Consulting
(Management Consulting industry)
August 2005 — Present (4 years 4 months)
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Owner
REDelicious (Self-employed)
(Self-Employed; 1-10 employees; Marketing and Advertising industry)
June 2004 — Present (5 years 6 months)
Finally there is a business consultancy for those companies wanting market fresh insights and actionable strategies to profitable grow their business. Welcome to REDelicious.
Most business fail for one reason - they simply don't consistently attract enough new, profitable customers. At REDelicious we advocate to our customers that if you pick from a single tree you'll eventually run out of fruit. Every business needs an ORCHARD to maintain constant and predictable growth. -
General Manager
The Ideas Group
(Marketing and Advertising industry)
August 2004 — August 2005 (1 year 1 month)
The Ideas Group (now The Foundry) was arguably recognised as one of the best retail advertising agencies in Australia. After a number of years without senior managerial expertise I was employed to assist in reengineer the business.
In ten months we added 9 million dollars in capitalised billings (just under a million dollars in net revenue). Accounts gained were Capitan Snooze, DamilerChrysler Commercial Vehicles, The Athletes Foot, AMCAL (projects).
We reduced cost in the Melbourne office by 9% and increased revenue by 26%.
Critical to our success was the implemented of a ‘Skill and Capabilities’ strategy to attract better talent to the agency resulting in the employing of a number of senior staffers who assisted in the growth of the business.
Mike Zadorozniak’s Education
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Exponential Internet & Business Mastery Course
Exponential Marketing & Internet Strategies 2008 — 2008
Strategy of Pre-Eminence, how to position brands and businesses to be the first one that pops into our prospects' heads the moment they think about a product or service;
Advanced Practical Marketing Metrics: how to calculate the Lifetime Value, Marginal Net Worth and Allowable Cost Of Acquisition of a customer to a customer base WITHOUT increasing the proportion of sales one spends on marketing;
Exponential Marketing Strategies; how to differentiate, reposition and distinguish businesses, products and services to make PRICE virtually inconsequential - EVEN in competitive economic times.
Geometric Growth Parthenon Matrix – advanced strategies to manage and grow multiple brands and businesses online and offline. -
Seneca College of Applied Arts and Technology
BA Arts , Media and Busienss Communications , 1994 — 1997
A two-year Business - Marketing Diploma along with media and creative arts designed prepared me with a solid foundation in the discipline of marketing. The program is focused on developing skills to respond creatively to changing marketing environments. Perform marketing functions in both the business to consumer and business to business industry sectors.
Additional Information
Mike Zadorozniak’s Websites:
Mike Zadorozniak’s Interests:
Business growth strategy, Business development tactics, Marketing, Sales, Training, Online strategy, advertising traditional and new media.
Mike Zadorozniak’s Groups:
BNI - Business Networking International,
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Fitness Executives -
Fitness and Health Professionals -
Israeli Affiliates -
B2B Lead Generation Roundtable
Mike Zadorozniak’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
