
Co-Founder/Executive Producer, Smashface Productions
Greater Los Angeles Area

Co-Founder/Executive Producer, Smashface Productions
Greater Los Angeles Area
New Media Producer.
Producing smart, immersive, community-driven entertainment and news.
(Privately Held; 1-10 employees; Entertainment industry)
June 2007 — Present (2 years 6 months)
Annual video festival in Los Angeles, CA screening stand-out web content by independent producers, videobloggers and filmmakers. pixelodeonfest.com
(Entertainment industry)
June 2006 — Present (3 years 6 months)
Award winning interactive web culture show covering art, music & technology.
• Creative development of weekly 5-10 minute show
• Research, writing, directing, hosting, editing
• Overseeing & directing creative team and correspondents
• Winner of two Webby Awards, one Streamy Award, and two Webby nominations
(Privately Held; Entertainment industry)
2001 — Present (8 years )
New media production company specializing in producing immersive and interactive online shows.
• Creative development & writing of new shows
• Hiring & managing creative team & crew
• Managing budget & production schedules
• Overseeing multiple projects simultaneously
• Immense understanding of web communities & technologies
(Privately Held; Internet industry)
May 2005 — April 2007 (2 years )
• Pitching, developing, researching, writing, shooting, hosting, & editing correspondent segments for rocketboom.com, a daily news internet show.
(Entertainment industry)
September 2004 — January 2005 (5 months)
• Writing, filming, editing, & producing segments for a 28 minute weekly cable news series
• Researching and conducting interviews
• Coordinating travel and shoot schedules, booking crews, & managing post-production processes
(Publishing industry)
February 2003 — November 2004 (1 year 10 months)
• Contracted and directed the work of photographers and illustrators
• Produced photo shoots from inception to completion
• Directed and monitored the work of in-house and freelance designers
• Wrote copy for advertising and promotional materials
• Produced magazine layouts, covers, and presentations
• Kept projects on schedule and under budget
(Entertainment industry)
May 2001 — October 2002 (1 year 6 months)
• Created marketing campaigns for new & established target markets
• Established cross-promotional relations with nonprofit & commercial organizations
• Designed show advertisements and promotional items
• Produced TV, radio, and print advertising campaigns
• Wrote copy in English and Spanish for press releases, advertising, web site, and direct mail pieces
• Oversaw production team and balanced multiple tasks under tight deadlines
(Publishing industry)
February 1998 — May 2001 (3 years 4 months)
• Organized and oversaw editorial/fashion photo shoots
• Produced visuals for national lifestyle and fashion publications
• Brainstormed concepts, hired crew & talent, sourced photographers
• Liaison between company, photo agencies, modeling agencies
• Designed page layouts, created page plans, attended press checks
(Photography industry)
November 1995 — January 1998 (2 years 3 months)
• Developed visual concepts with Art Directors and photographers
• Assisted in vetting new photographers for the agency
• Thorough critique of photographer portfolios
• Edited, archived and key-worded photo entries
• Selected photos for advertisements, editorials, web sites, and marketing materials.
Advertising and Communications
producing, directing, writing, technology, video, film, communication, entertainment, education
Represented by International Creative Management (ICM) George Ruiz (310) 550-4328
AFTRA
International Academy of Digital Arts & Sciences (IADAS)
Transatlantic Network 2020 (British Council)
Film Independent / Project:Involve
PBS Engage Advisory Board
Two Webby Awards for Best Reality/Variety Host and Best Music/Variety Show for EPIC FU
One Streamy Award for Best Hosted Web Series
Featured/highlighted for online video work in: Associated Press, New York Times, Forbes magazine, The Independent, CBS evening news, among others.