Zach Rocchino

Zach Rocchino

Creative Wordsmith, Post Production Junkie, Multimedia Mastermind, Online Advertising and Marketing Whiz

Location
Hatboro, Pennsylvania (Greater Philadelphia Area)
Industry
Entertainment

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Zach Rocchino's Overview

Current
  • Advertising Operations Traffic Coordinator at M3 USA
  • Freelance Multimedia Consultant at Zach Rocchino Multimedia Consulting
Past
  • Video Editing Intern at FountainHead Networks
Education
Connections

172 connections

Websites

Zach Rocchino's Summary

Diverse skill set spanning post production, digital animation, web design, screenwriting, content development, digital advertising, social media marketing, search engine optimization and multimedia file system management. Experience working in the areas of video editing, multimedia production, online advertising, and marketing communications. A great foundation of creative instincts, technical know-how, and an insatiable thirst for knowledge.

Skills:

Software: Adobe Creative Cloud (After Effects, Photoshop, Illustrator, Premiere, Dreamweaver), Avid Media Composer, Final Cut, Microsoft Office (Excel, Access, Word, Powerpoint, Outlook), Mac and PC operating systems

Web-based: Content development, social media marketing, search engine optimization, Wordpress, web design, Javascript, CSS, digital traffic coordination, online advertising operations, Xaxis for Publishers, Operative.One, Dart / Doubleclick for Advertisers (DFA), Google Analytics, streaming media, marketing communications

Zach Rocchino's Experience

Advertising Operations Traffic Coordinator

M3 USA

Public Company; 51-200 employees; Internet industry

July 2014Present (3 months) Fort Washington, PA

- Compile and analyze hundreds of detailed advertising campaign reports for the sales and marketing teams, financial department, and clients thoroughly and in a timely fashion.

- Edit, position, test, traffic, and evaluate over 200 online advertising campaigns monthly in primary and 3rd party ad servers including Xaxis for Publishers, Operative.One, Dart / Doubleclick for Advertisers (DFA), Atlas, Pointroll, Adprime, and TruReports.

- Handle the implementation of various creative tags and ad types such as iframe / JavaScript, rich media, flash, gif, and static images.

- Illustrate a team-first attitude by collaborating with sales and marketing to ensure the highest level of quality for trafficking, pacing, troubleshooting, and delivery for all advertising campaigns according to the client’s technical specifications.

- Improve ROI by optimizing keywords and limiting wasted revenue by utilizing every impression and click to maximize marketable inventory.

Freelance Multimedia Consultant

Zach Rocchino Multimedia Consulting

July 2011Present (3 years 3 months) Hatboro, PA

- Developed consultancy proprietorship, contacting individuals and local businesses via email to offer services creating strategies for web design, search engine optimization, social media marketing, and creative content production.

- Utilized HTML/CSS/PHP, Wordpress, Adobe Creative Cloud Applications, and graphic design skills to build, manage, and promote content from the ground up.

- Quantified results through Google Analytics and created web reports to gauge the success rate of marketing campaigns to guarantee a high ROI.

Media Services Video Logger

NFL Films

Privately Held; 201-500 employees; Broadcast Media industry

August 2012February 2014 (1 year 7 months) Mount Laurel, NJ

- Organized and transcribed more than 20 hours of high-definition footage weekly using the NFL’s proprietary multimedia file management system.

- Distinguished the best shots to provide quality footage to the NFL’s network clients and business partners, bringing in thousands of dollars of additional revenue.

- Updated NFL team rosters and researched detailed information about significant game events such as injuries and NFL records from the web on a daily basis to ensure accuracy.

Marketing Assistant

Advertising Specialty Institute

Privately Held; 201-500 employees; Marketing and Advertising industry

April 2012August 2012 (5 months) Trevose, PA

- Facilitated the acquisition of thousands of new sales leads through internet research and effective data mining.

- Improved productivity by implementing advanced Excel formulas and VLOOKUP functions to pull multiple pieces of data from several spreadsheets at once.

Case Manager

Prudential Financial

Public Company; 10,001+ employees; PRU; Financial Services industry

September 2010February 2011 (6 months) Fort Washington, PA

- Doubled production standards by processing and performing quality control for over 50 annuity applications weekly for the new business department.

- Created many lifelong customers by representing the ideals of the Prudential brand and marketing their dedication to customer service excellence through all client correspondence via telephone and email.

Video Editing Intern

FountainHead Networks

July 2008August 2008 (2 months) Fort Washington, PA

- Implemented graphics and edited 3 different shows of daily episodic web content using Final Cut Pro and uploaded the shows to YouTube and other video streaming sites

- Attracted thousands of additional viewers to the videos by marketing the episodes on social media websites Facebook and Twitter using low-competition keywords and video responses.

Zach Rocchino's Skills & Expertise

  1. Final Cut Pro
  2. Video Editing
  3. Video Production
  4. Avid Media Composer
  5. Social Media Marketing
  6. Blogging
  7. Customer Service
  8. SEO
  9. Adobe Creative Suite
  10. After Effects
  11. Premiere
  12. Illustrator
  13. Photoshop
  14. Dreamweaver
  15. Web Design
  16. WordPress
  17. Screenwriting
  18. Microsoft Office
  19. Post Production
  20. Computer Animation
  21. Content Development
  22. Marketing Communications
  23. Email Marketing
  24. Logging Tapes
  25. Editing
  26. Audio Post Production
  27. Motion Graphics
  28. Social Bookmarking
  29. Pop Culture
  30. Creative Writing
  31. Multimedia
  32. Promotions
  33. Creativity
  34. Producing
  35. Strategic Planning
  36. Programming
  37. CSS
  38. PHP
  39. HTML
  40. Web Development
  41. Advertising Operations
  42. DART for Advertisers
  43. Operative.One
  44. Google Analytics
  45. Online Advertising
  46. JavaScript
  47. Digital Marketing
  48. Graphic Design
  49. Marketing Strategy

View All (49) Skills View Fewer Skills

Zach Rocchino's Education

Temple University

Bachelor of Arts (B.A.), Film and Media Arts

2009

Dean’s List - Fall 2008

Coursework: Video editing, digital animation, screenwriting, videography, web design, computer graphics, graphic design, creative writing

Contact Zach for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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