Zach Graham

Current

• Strategic Planning Supervisor at Arc Worldwide

Past

• Digital Communications Manager at Leo Burnett
• Digital Communications Associate at Leo Burnett
• Web Designer at Magnitude Network (a CMGi company)

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Education

• Northwestern University
• University of Iowa

Connections

152 connections

Industry

Marketing and Advertising

Zach Graham’s Summary

Zach Graham’s Specialties:

Brand strategy, consumer insights research, market research

Zach Graham’s Experience

• Strategic Planning Supervisor

  Arc Worldwide

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  July 2007 — Present (2 years 5 months)

• Digital Communications Manager

  Leo Burnett

  (Public Company; 5001-10,000 employees; PUB; Marketing and Advertising industry)

  April 2002 — July 2007 (5 years 4 months)

  Primary Accomplishment: Implemented measurement analytics tool for benchmarking press coverage.
  
  Initiatives:
  • Digitize department’s daily press clips process, quantify results in regular reports.
  • Monitor website traffic to optimize user experience and site traffic.
  • Design and develop annual Cannes Seminar website, frequent “Breaking Work” sites.
  • Audit competitor websites, recommend and implement best practice improvements.
  • Coordinate “Ask Management” program with top agency executives.
  
  Responsibilities:
  • Strategically direct content of global company website.
  • Serve as Business Sponsor with I.T. to restructure intranet content publishing application.
  • Represent Corporate Affairs business needs during Global Fact Database redesign with I.T.
  • Serve as department Technical Liaison – manage department PC allocation, technical issues.
  • Train Corporate Affairs staff on Photoshop, MS Office and agency applications.

• Digital Communications Associate

  Leo Burnett

  (Public Company; 5001-10,000 employees; PUB; Marketing and Advertising industry)

  June 2000 — April 2002 (1 year 11 months)

  Worked closely with Public Relations staff to enhance the Leo Burnett brand by ensuring messaging is consistent with public relations strategies, leverages technology to disseminate those messages. Provided graphic assistance, including: photography, design, editing and layout.

• Web Designer

  Magnitude Network (a CMGi company)

  (Public Company; 11-50 employees; Internet industry)

  July 1999 — June 2000 (1 year )

  One of 5 web designers in a small .com that built and hosted 200+ radio station websites and audio streams. Company was bought out and dismantled during internet bust of 2000.

Zach Graham’s Education

• Northwestern University

  MS , Integrated Marketing Communications , 2005 — 2007

• University of Iowa

  B.A. , Media Studies, English , August 1994 — July 1998

Additional Information

Zach Graham’s Interests:

account planning, planning blogs, new media, web 2.0, gadgets, gaming, baseball, golf, travel

Zach Graham’s Honors:

The Grumbler Award (a Leo Burnett honor)

Zach Graham’s Contact Settings

Interested In:

• consulting offers
• expertise requests
• reference requests
• getting back in touch