Yvette Irvin

Current

• Owner at SavvyClick Marketing

Past

• Contributing Editor/Managing Editor at Cusine Noir
• Sr. Manager, Marketing Communications at Visa USA
• Online Marketing Manager, Yahoo! Search at Yahoo!

5 more...

Education

• University of California, Los Angeles

Recommended

12 people have recommended Yvette

Connections

500+ connections

Industry

Marketing and Advertising

Yvette Irvin’s Summary

Yvette is an exceptional marketing professional with a rare combination of creative, analytical and technical expertise.

Prior to founding SavvyClick Marketing, Yvette garnered a track record for successfully driving large web projects focused on brand building, customer acquisition, engagement and retention. During her 20 year marketing career, Yvette’s expertise has been leveraged by a broad range of Fortune 500 companies including Yahoo!, Visa, and Johnson & Johnson.

As owner of SavvyClick Marketing, Yvette provides results-focused marketing strategy with an emphasis on web marketing. Yvette's strong leadership inspires exceptional programs that provide measurable results for her clients.

Through SavvyClick Marketing, Yvette provides:

- Exceptional web strategy and creative leadership
- Keen awareness of the needs of online customers
- Exceptional written and oral communication skills
- Results focused vision and direction

Yvette Irvin’s Specialties:

Online Marketing Strategy • Brand & Marketing Consulting • Creative Concepts • On-line Ads • Creative Direction • Word of Mouth Marketing • Viral Marketing • Diversity Marketing • Mom Marketing • Copywriting • Direct Mail • Newsletters • Web Page Optimization • Corporate Identification • Story Writing • Social Media Optimization • Website Developement/Design • Presentations • Customer Acquisition, Retention, and Engagment • Seamless Integration of Traditional and Web 2.0 Marketing Concepts

Yvette Irvin’s Experience

• Owner

  SavvyClick Marketing

  (Marketing and Advertising industry)

  October 2007 — Present (2 years 3 months)

  Strategic Internet marketing and consulting. Advertising, brand development, web site strategy, product marketing, email marketing, and messaging experts. Our holistic approach focuses on driving customers through the entire relationship life-cycle from awareness and acquisition through to engagement and retention.
  
  Clients:
  CHILDREN WITH DIABETES (Johnson & Johnson Company)
  7/08-present. Developed strategy to increase advertiser revenue. Key deliverable: cwdpartners.childrenwithdiabetes.com and branding.
  
  CALIFORNIA DIVERSITY COUNCIL (CADC)
  10/08-present. Executive Director. Key Deliverables: Strategy and direction of all marketing, volunteer and financial operations across California.
  
  BABYCENTER (Johnson & Johnson Company)
  Spearheaded strategy to grow brand equity and lift sales. Key Deliverables: web site (babycentersolutions.com), e-newsletter and sales marketing collateral.
  
  CUISINE NOIR (cusinenoir.com)
  Key Deliverables: copy writing and editorial expertise.

Additional Information

Yvette Irvin’s Honors:

- 1st place winner, Foster City International Writer’s Contest
- Essence Magazine, Greek & Elite (published)
- The Walking Magazine, Cravings (published)