Owner, SavvyClick Marketing
San Francisco Bay Area
- Current
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- Owner at SavvyClick Marketing
- Past
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- Contributing Editor/Managing Editor at Cusine Noir
- Sr. Manager, Marketing Communications at Visa USA
- Online Marketing Manager, Yahoo! Search at Yahoo!
5 more...
- Education
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- University of California, Los Angeles
- Recommended
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12 people have recommended Yvette - Connections
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487
connections
- Industry
- Marketing and Advertising
- Websites
Yvette Irvin’s Summary
Yvette is an exceptional marketing professional with a rare combination of creative, analytical and technical expertise.
Prior to founding SavvyClick Marketing, Yvette garnered a track record for successfully driving large web projects focused on brand building, customer acquisition, engagement and retention. During her 20 year marketing career, Yvette’s expertise has been leveraged by a broad range of Fortune 500 companies including Yahoo!, Visa, and Johnson & Johnson.
As owner of SavvyClick Marketing, Yvette provides results-focused marketing strategy with an emphasis on web marketing. Yvette's strong leadership inspires exceptional programs that provide measurable results for her clients.
Through SavvyClick Marketing, Yvette provides:
- Exceptional web strategy and creative leadership
- Keen awareness of the needs of online customers
- Exceptional written and oral communication skills
- Results focused vision and direction
Yvette Irvin’s Specialties:
Online Marketing Strategy • Brand & Marketing Consulting • Creative Concepts • On-line Ads • Creative Direction • Word of Mouth Marketing • Viral Marketing • Diversity Marketing • Mom Marketing • Copywriting • Direct Mail • Newsletters • Web Page Optimization • Corporate Identification • Story Writing • Social Media Optimization • Website Developement/Design • Presentations • Customer Acquisition, Retention, and Engagment • Seamless Integration of Traditional and Web 2.0 Marketing Concepts
Yvette Irvin’s Experience
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Owner
SavvyClick Marketing
(Marketing and Advertising industry)
October 2007 — Present (1 year 10 months)
Strategic Internet marketing and consulting. Advertising, brand development, web site strategy, product marketing, email marketing, and messaging experts. Our holistic approach focuses on driving customers through the entire relationship life-cycle from awareness and acquisition through to engagement and retention.
Clients:
CHILDREN WITH DIABETES (Johnson & Johnson Company)
7/08-present. Developed strategy to increase advertiser revenue. Key deliverable: cwdpartners.childrenwithdiabetes.com and branding.
CALIFORNIA DIVERSITY COUNCIL (CADC)
10/08-present. Executive Director. Key Deliverables: Strategy and direction of all marketing, volunteer and financial operations across California.
BABYCENTER (Johnson & Johnson Company)
Spearheaded strategy to grow brand equity and lift sales. Key Deliverables: web site (babycentersolutions.com), e-newsletter and sales marketing collateral.
CUISINE NOIR (cusinenoir.com)
Key Deliverables: copy writing and editorial expertise.
Additional Information
Yvette Irvin’s Websites:
Yvette Irvin’s Honors:
- 1st place winner, Foster City International Writer’s Contest
- Essence Magazine, Greek & Elite (published)
- The Walking Magazine, Cravings (published)
