
Head of Digital Business Development at EMI MUSIC France
Paris Area, France

Head of Digital Business Development at EMI MUSIC France
Paris Area, France
Digital Strategy & Innovation
Business Development
Online Marketing & Sales
Mobile Content & Services Management
Licensing
CRM
(Public Company; 201-500 employees; Music industry)
August 2007 — Present (1 year 3 months)
- Develop new business with digital service providers (mobile, fixed line, ip tv): digital download, vod, subscription and ad-supported models
- Drive special operations and partnerships with digital players: co-marketing initiatives, live acts online broadcast
- Manage business development with handsets and memory cards manufacturers: content preload, artist endorsement, product placement
- Manage direct to consumer strategy & development: implement mobile and web services, monitor direct marketing and sales
(Public Company; 201-500 employees; Music industry)
December 2005 — July 2007 (1 year 8 months)
- Key account for Mobile Service Providers / Wireless Carriers / MVNO / Mobile Handset Manufacturers
- Manage marketing and sales through mobile distribution channels
- Develop special product lines and music related services for mobile
- Develop new revenus and CRM through mobile direct to cusumer services and mobile advertising
- Negociate music preloaded deals and mobile premium operations
(Privately Held; 51-200 employees; Wireless industry)
April 2004 — November 2005 (1 year 8 months)
- Building B2B partnerships with Telcos, MSP, Media, Manufacturers, Music Industry, IP Owners
- Key accounts management (Fnac, M6, Gallery...)
- Licensing / Content acquisition / Supply
(Public Company; 1001-5000 employees; UBI; Computer Games industry)
January 2003 — August 2003 (8 months)
- Coordinate EMEA Non-Retail operations(preloaded content, brand licensing, premium downloads) with 14 subsidiaries: provide marketing tools, manage products customization and localisation, collect and analyse reporting data
- Monitor EMEA Non-Retail Sales Dashboard update
- Develop marketing toolkit and studies
Cultural & Multimedia Industries Management 1999 — 2003
Music, New Technology, Cinema, Alpinism
Electronic Business Group