Yusuf Esenkal

Current

Marketing Manager at Jones Lang LaSalle

Past

Marketing Specialist at Mega Print
Co- Owner at Esenkal, Llc
Marketing and Public Relations Specialist at Fairfax Marble

Sales Representative at UJ Trading

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Education

ICSC
VIU
Uludag Üniversitesi

Tercuman

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1 more...

Recommended

7 people have recommended Yusuf

Connections

231 connections

Industry

Management Consulting

Websites

Yusuf Esenkal’s Summary

I was born in 1980; I am married and have one child. After graduating from Turkey, I was in the USA for an MBA degree and worked there for about 2.5 years. Then I returned to Turkey and started working as a marketing specialist at this British company. At the end of one year, which I had started out as a marketing specialist, I got the position of Marketing Manager at İstanbul Cevahir, which is one of the largest shopping malls in Europe.

My responsibilities in general are - Development of the annual marketing plan of the shopping mall, execution of this plan, development of the communication strategy of he shopping mall, developing the communication channels of the 3 core parties (investor, tenant and visitor), management of the relationships with agencies, development of the general strategy for public relations and relations with the press and implementing suitable areas of global know-how and best practice the company has, in Turkey.

Yusuf Esenkal’s Specialties:

Marketing & Management of a shopping mall

Yusuf Esenkal’s Experience

Marketing Manager

Jones Lang LaSalle

(Public Company; JLL; Commercial Real Estate industry)

March 2007 — Present (2 years 10 months)

Marketing Manager at Istanbul Cevahir Shopping & Entertainment Centre

Duties include:

* Preparation of annual marketing budget and plans with clearly defined objectives and calendar.
* Leadership of all marketing initiatives according to the leasing marketing plan.
* Manage the marketing team including PR, specialty leasing and advertising.
* Ongoing market evaluation of the tenant mix in line with centre management to ensure a strong retail, hospitality and leisure customer experience.
* Competitor analysis and continue to improve on the Mall’s distinguishing features.
* Working with internal, external and head office marketing/PR functions to provide innovative marketing & promotional ideas.
* Coordinating, managing and organising mall events.
Marketing Specialist

Mega Print

(Printing industry)

October 2006 — March 2007 (6 months)

Worked for a short time (6 months) in our family owned printing company as Customer Representative.
Co- Owner

Esenkal, Llc

(Retail industry)

January 2005 — January 2006 (1 year 1 month)

Member of Board for the specialty retail company Esenkal, Llc.

* Coordinated, organized and held meetings with proposed shopping centres to open and operate RMU’s and stores for the company
* Prepared and monitored sales reports, purchasing activities
* Attended and coordinated monthly management meetings
* Co-managed three RMU’s and one store in two different shopping centres
* Created four new brands and introduced them with a successful marketing offer
Marketing and Public Relations Specialist

Fairfax Marble

(Construction industry)

January 2005 — January 2006 (1 year 1 month)

* Performed complete review of marketing structure with General Manager of the company culminating in a report with recommendations on outdated strategies and those affected by the new marketing plan
* Created 20-question customer opinion survey on company installation process and collated results for review and use by the director of the company since working period
* Created the company’s first business plan in association with the General Manager, creating all aims, strategies and a complete 5 year-long agenda.
Sales Representative

UJ Trading

(Retail industry)

January 2004 — December 2004 (1 year )