Yuna Park
Associate Director of Innovations at Attention
- Location
- Greater Los Angeles Area
- Industry
- Public Relations and Communications
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Yuna Park's Overview
- Current
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- Associate Director of Innovations at Attention
- Past
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- Account Manager at Attention
- Account Associate at Attention
- Account Executive at The Cannon Group
- Assistant Account Executive at Horn Group
- Intern at Horn Group
- NJ Bureau Intern at WNBC-TV
- Education
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- Tufts University
- Recommendations
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2 people have recommended Yuna
- Connections
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413 connections
- Websites
Yuna Park's Summary
Digital marketer with experience developing and implementing multi-platform campaigns for spirits, CPG, toy, hospitality, lifestyle and non-profit brands, including Mattel, General Mills and Gallo. Strength in taking ideas from conception to completion, maneuvering any technical, legal, and PR/consumer challenges.
With a strong pulse on the digital & social landscape, I'm able to deliver creative ideas to my clients that tie strongly to their business objectives, while positioning them as innovators.
Strengths include:
- Ideating and executing integrated campaigns with offline/online components driving extended conversation for campaigns
- Providing consultation for OOH & print media from a digital perspective
- Translating high-tech to low-tech for clients interested in the latest-and-greatest
Professional and personal goals lie in marrying my personal interests in emerging technology with the objectives of my clients.
Specialties
Multi-platform campaign strategy development & execution, digital platform analysis, vendor contract negotiation, project management
Yuna Park's Experience
Associate Director of Innovations
Attention
Privately Held; 51-200 employees; Marketing and Advertising industry
April 2012 – Present (2 months) Greater Los Angeles Area
Deliver first-in-class ideas to clients across all practices, coordinating with internal analytics, production, client service and global teams to develop.
Account Manager
Attention
Privately Held; 51-200 employees; Marketing and Advertising industry
February 2011 – March 2012 (1 year 2 months)
Provided social media counsel & strategy for lifestyle clients across various digital media. Day-to-day activities include reporting, copywriting, community management, emerging platform research, campaign calendar development, awards submissions and digital outreach.
Experience with larger campaigns has led to microsite & Facebook app production management, on-the-ground street team coordination and event staffing.
Clients have included hospitality, spirits, broadcast network, CPG, lifestyle, consumer and girls' toys brands.
Account Associate
Attention
Privately Held; 51-200 employees; Marketing and Advertising industry
November 2009 – February 2011 (1 year 4 months) New York, NY
Account Executive
The Cannon Group
Privately Held; 11-50 employees; Real Estate industry
July 2009 – October 2009 (4 months)
Provided counsel on client marketing materials and websites, as well as conducted outreach to both print & online media on behalf of clients, including companies in home services, signage and luxury furnishings.
Assistant Account Executive
Horn Group
Privately Held; 11-50 employees; Public Relations and Communications industry
December 2008 – April 2009 (5 months)
For clients in the B2B tech space, including SaaS and online ad startups, conducted outreach to both print & online media, secured analyst briefings, drafted press releases, delivered daily monitoring reports, and researched and submitted clients for speaking opportunities at B2B events.
Intern
Horn Group
Privately Held; 11-50 employees; Public Relations and Communications industry
October 2008 – December 2008 (3 months)
Populated media lists, researched and pitched speaking engagements & conducted B2B outreach.
Yuna Park's Skills & Expertise
Yuna Park's Education
Tufts University
B.A., Philosophy, Communications & Media Studies
2004 – 2008
Dean's List all semesters, Graduated Magna Cum Laude, Executive Orientation Leader
Activities and Societies: Tufts University Television, Relay for Life
Yuna Park's Additional Information
- Websites:
- Interests:
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consumer electronics, online video and social media (of course!)
- Groups and Associations:
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