Yüce Zerey

Current

eCommerce Manager at Turkish Airlines
Teaching Staff at Bilgi University,

Past

Strategic Marketing Manager at Ulker
Marketing Consultant at Ulker
Marketing Specialist at Istanbul Bilgi University

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Education

Istanbul Bilgi Üniversitesi
Marmara Üniversitesi
London School of Economics and Political Science

Istanbul Bilgi Üniversitesi

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1 more...

Recommended

9 people have recommended Yüce

Connections

382 connections

Industry

Marketing and Advertising

Websites

Yüce Zerey’s Summary

To be a global marketing guru or not to be a global marketing guru

Yüce Zerey’s Specialties:

Marketing, Blogging, Marketing 2.0, Digital Marketing, Writing, Design, Blogs, eCommerce, Payment Systems,Trendwatching, Strategic Planning, Market Research, New Media, Media 2.0, Social Media,Turkish trends, Guerilla Marketing, Branding, Popular trends and Culture, non-traditional marketing, social media marketing, Project Management, Cretive Direction, Concept design.

Yüce Zerey’s Experience

eCommerce Manager

Turkish Airlines

(Public Company; THYAO; Airlines/Aviation industry)

December 2008 — Present (1 year )

Responsible for

* Managing thy.com & mobil.thy.com and other digital culverts.

* Managing worldwide digital advertising and marketing activities.

* Managing online fraud preventing and payment activities.
Teaching Staff

Bilgi University,

(Educational Institution; Higher Education industry)

June 2006 — Present (3 years 6 months)

Lecturing:

* Marketing, Marketing Research, Digital Marketing for MBA Students

* Marketing, Business Statistics for Undergraduate Students
Strategic Marketing Manager

Ulker

(Privately Held; Food & Beverages industry)

December 2007 — December 2008 (1 year 1 month)

* Specifically focused on Online Advertising and Social Media
Marketing Strategies.

* Responsible for planning group digital marketing strategies and
determining digital strategy of group companies and translating
trends into profitable projects.

* Identifying online marketing / advertising opportunities and
reporting to the CEO and Board of Directors.

* Advising the board of directors on marketing innovation and
marketing trends.
Marketing Consultant

Ulker

(Privately Held; Food & Beverages industry)

May 2004 — December 2007 (3 years 8 months)

Responsible for leading Marketing Consultancy Projects for various group companies and non group companies as a Marketing Consultant reporting to General Manager of Ulker Group.

Responsibilities include:

* Building and management of the project teams which included
vendors to deliver the projects on time within a budget.

* Marketing Consultancy Projects include:

- Developing FMCG Marketing Strategies,
- Designing Implementation Road Map for a FMCG company,
- Developing Marketing Communication Structure for a FMCG
company,
- Defining Marketing KPIs and Marketing Information System for a
a FMCG company
- Developing measuring, auditing and process improvement
structure, Implementing Marketing Strategies.

* Also responsible for Leading Cross Functional Teams with respect to project KPIs and PMI Project Methodology within a complex matrix structure.

* This position was directly reports to the General Manager.
Marketing Specialist

Istanbul Bilgi University

(Educational Institution; Higher Education industry)

July 2001 — April 2004 (2 years 10 months)

* Strong experience in overall marketing strategy and development
of Bilgi MBA products followed by a promotion to work as a
Marketing Manager directly reporting to the MBA Coordinator
- brand propositioning
- strategic planning and positioning (such as Bilgi MBA,
e-MBA, Executive MBA)
- marketing communication activities which helped

increasing awareness of Bilgi MBA as well retention period of Bilgi MBA Students.
- planning and budgeting of overall marketing activities
- organization of seminars, events, workshops etc...
- designing marketing material with the agency and building
fundamental media planning initiatives

* giving a lecture to Bilgi MBA Students on various topics including
Marketing, Marketing Research, Business Statistics

Yüce Zerey’s Education

Istanbul Bilgi Üniversitesi

MBA , Master of Business Administration , 2003 — 2004
Marmara Üniversitesi

MA , MA in Economics , 2001 — 2003
London School of Economics and Political Science

Merit , Bsc Economics , 1998 — 2001

Full Scholarship, External Programme
Istanbul Bilgi Üniversitesi

Honor , Economics , 1997 — 2001

Full Scholarship

Additional Information

Yüce Zerey’s Websites:

Yüce Zerey’s Groups:

Besiktas Spor Kulubü, IAA International Advertising Association, GP, Bloggers, Reklam Yazıları, Trendwalkers, MoMo, Digital Age, IAB Interactive Advertising Bureau