
E Commerce Manager at Turkish Airlines
Turkey

E Commerce Manager at Turkish Airlines
Turkey
To be a global marketing guru or not to be a global marketing guru
Marketing, Blogging, Marketing 2.0, Digital Marketing, Writing, Design, Blogs, eCommerce, Payment Systems,Trendwatching, Strategic Planning, Market Research, New Media, Media 2.0, Social Media,Turkish trends, Guerilla Marketing, Branding, Popular trends and Culture, non-traditional marketing, social media marketing, Project Management, Cretive Direction, Concept design.
(Public Company; THYAO; Airlines/Aviation industry)
December 2008 — Present (1 year )
Responsible for
* Managing thy.com & mobil.thy.com and other digital culverts.
* Managing worldwide digital advertising and marketing activities.
* Managing online fraud preventing and payment activities.
(Educational Institution; Higher Education industry)
June 2006 — Present (3 years 6 months)
Lecturing:
* Marketing, Marketing Research, Digital Marketing for MBA Students
* Marketing, Business Statistics for Undergraduate Students
(Privately Held; Food & Beverages industry)
December 2007 — December 2008 (1 year 1 month)
* Specifically focused on Online Advertising and Social Media
Marketing Strategies.
* Responsible for planning group digital marketing strategies and
determining digital strategy of group companies and translating
trends into profitable projects.
* Identifying online marketing / advertising opportunities and
reporting to the CEO and Board of Directors.
* Advising the board of directors on marketing innovation and
marketing trends.
(Privately Held; Food & Beverages industry)
May 2004 — December 2007 (3 years 8 months)
Responsible for leading Marketing Consultancy Projects for various group companies and non group companies as a Marketing Consultant reporting to General Manager of Ulker Group.
Responsibilities include:
* Building and management of the project teams which included
vendors to deliver the projects on time within a budget.
* Marketing Consultancy Projects include:
- Developing FMCG Marketing Strategies,
- Designing Implementation Road Map for a FMCG company,
- Developing Marketing Communication Structure for a FMCG
company,
- Defining Marketing KPIs and Marketing Information System for a
a FMCG company
- Developing measuring, auditing and process improvement
structure, Implementing Marketing Strategies.
* Also responsible for Leading Cross Functional Teams with respect to project KPIs and PMI Project Methodology within a complex matrix structure.
* This position was directly reports to the General Manager.
(Educational Institution; Higher Education industry)
July 2001 — April 2004 (2 years 10 months)
* Strong experience in overall marketing strategy and development
of Bilgi MBA products followed by a promotion to work as a
Marketing Manager directly reporting to the MBA Coordinator
- brand propositioning
- strategic planning and positioning (such as Bilgi MBA,
e-MBA, Executive MBA)
- marketing communication activities which helped
increasing awareness of Bilgi MBA as well retention period of Bilgi MBA Students.
- planning and budgeting of overall marketing activities
- organization of seminars, events, workshops etc...
- designing marketing material with the agency and building
fundamental media planning initiatives
* giving a lecture to Bilgi MBA Students on various topics including
Marketing, Marketing Research, Business Statistics
MBA , Master of Business Administration , 2003 — 2004
MA , MA in Economics , 2001 — 2003
Merit , Bsc Economics , 1998 — 2001
Full Scholarship, External Programme
Honor , Economics , 1997 — 2001
Full Scholarship
Besiktas Spor Kulubü, IAA International Advertising Association, GP, Bloggers, Reklam Yazıları, Trendwalkers, MoMo, Digital Age, IAB Interactive Advertising Bureau